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Our story. Hermix – public sector sales analytics

Hermix is the first analytics platform for public sector sales. 

We help companies understand & win public sector projects, with tender monitoring and market intelligence.

How we started, more than a year ago?

We looked at our personal, direct experience, of more than 20 years, in doing sales for the public sector; mostly tenders to EU institutions and the European Commission, but also to national authorities. The Business-to-government sector is great, and it worked very well for us: stable market, lots of money, and lots of information – if you know where to look and how to read.

So, we asked ourselves:

What worked, How, and Why it worked for us? And we noticed that data analysis and market intelligence are key success factors, and yet completely under-exploited. Everything is done manually: tender monitoring, market research, forms, papers, CVs, technical proposals, and prices. 

We also made this astounding observation: public sector sales don’t use big data analytics. Information is managed manually in emails and Excel files.

But in B2C/B2B, retail, and consumer, data is king! Marketers rely heavily on billions of data points and on hundreds of tools: Google Analytics, Facebook Analytics, LinkedIn Sales Navigator, Plausible, Indicative, etc etc.

So we started to automate B2G, providing services such as:

* Tender monitoring, smart market watch, notifications.

* Big data analytics, deep market intelligence, actionable insights: where is the money, who buys & sells, what, where, how.

We’ve gone a long way since we started out in 2022.

We gathered a great team. We developed the technical platform. We launched We tested, validated, and evaluated the concept and tools.

We had ~600 meetings. We enrolled 350 users.

We signed quite a few contracts with serious, solid customers. We have reliable partners, such as Amazon, Tremend, Zetta, Westpole, Brayton, and Hubspot. We received in-kind contributions and support.

We won the EU Datathon award from the European Commission and a prize of 25k. We received the Deloitte Impact Star. We signed a 250k regional R&D grant and received the Eureka Eurostars label.

We listen to our customers and partners, every week. We get their feedback and requirements. We aim to understand their real needs. We focus on ergonomics, usability, and key user scenarios: What are the daily pains of the sales managers and commercial directors, of bid managers and presales architects? And then we design crucial pain-killers for these needs.

We improve our data algorithms continuously. We analyzed millions of historical government contracts, tenders, and payments, and hundreds of thousands of authorities and contractors. We import and clean new data daily.

We release 2-3 new major features per month. We use the most modern & fancy technology out there, but we remain function-driven.

We make sense of public sector sales.

Contact us for your test drive.

Information updated Aug 2023.

Hermix - public sector sales analytics
Hermix – public sector sales analytics team

Summarize thousands of public tenders with AI

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