About us

Hermes was the God of Commerce of the ancient world.
Hermix is the God of B2G marketing and sales.

Hermix answers the question: which is the recipe to repeatable success in the public sector market / B2G Business-to-Government?

The B2C and B2B markets (Business-to-Consumer, Business-to-Business) use huge amounts of data and advanced analytics for understanding market needs, for targeting and profiling customers.

For B2C, there are hundreds of IT applications, databases, university courses and trainings, books, studies, and tools.

We analyzed the state-of-the-art marketing science theory, and the best practices in strategic and tactical marketing.

We researched the current public procurement best practices, as well as the challenges and opportunities faced by B2G market players.

We adapted the state-of-the-art marketing theory and practice to the new B2G market.

The new concepts and tools are now validated in practice, with industry data, on real project cases.

Hermix is based on:

A scientific approach to B2G marketing.

State-of-the-art marketing science and strategic marketing.

Big-data science, and huge amounts of data, which was curated, checked, analyzed, presented using modern AI/NLP tools.

The key theoretical concepts of Hermix are:

Demographics segmentation


Behavioral & psychographics market analysis

The key marketing tools proposed by Hermix, specifically for the B2G market, are:

Behavioral & psychographics market analysis

Firmographics (a.k.a. emporographics, or firm demographics), i.e. the analysis and segmentation of organizations, beneficiaries, suppliers, competition, potential partners.

Our story.

Hermix was created by IT people with 60 years’ total experience in IT and public procurement.
We know the market, we understand its needs.

We worked together on various projects, we have similar values, and we are passionate about IT, software engineering, technology, AI, innovation.


So we took all this experience, theory, and a mountain of data; and we started to innovate and organize the B2G market.

Our values.

  • Passion for technology & innovation.
  • Value for customers and team.
  • Honesty & open collaboration.


  • are kind.
  • think out of the box.
  • uncover opportunities.

Our team.

Stefan Morcov

IT engineer, MBA from Tiffin University Ohio, PhD from KU Leuven University Belgium.

20 years experience in sales and management of large IT contracts for the public sector - especially the European Commission.

Bogdan Costea

Software architect, well-versed in  product development, data science, ML, NLP, big data analytics.

Enjoys building products and creating value through software craftsmanship, simple concepts and a personal touch.

Cristina Itcus

Certified project manager with a  financial background.

20 years’ experience in IT management, including public sector projects.

Significant expertise in European funding and EU-funded projects.

Mihai Olteanu

Software architect & engineering manager with experience in various areas of software development.

Alex Stanciu

Software developer, experienced in front-end and web development.
PhD candidate in AI/ML.

Cristian Bîlu

Software developer, experienced in product development, market research, and big data.

Sebastian Lascau

Software engineer, tech enthusiast, embraces challenges, avid learner, thrives in collaborative coding environments.

Ana-Maria Puiu

Product and marketing specialist, experienced in product management, digital communication, and web development.

A different story.

Alstoria Global Tech SRL is an IT consultancy created in 2018.

We have stable growth and a solid track record of opening new markets and creating new products and business lines. 


Alstoria helped a portfolio of customers to:

  • enter new markets;
  • acquire significant new projects;
  • write and manage research grants with European funding;
  • participate in a variety of EU programs.


Our flagship product is Hermix.

Our expertise.

  • IT consultancy, digital transformation;
  • Product development, deep technology research, innovation, entrepreneurship;
  • Artificial Intelligence, ML, NLP, Deep-learning, automation;
  • European funds, public procurement, EU institutions;
  • Management, strategy, governance, marketing, sales, business development, process and system design;
  • eLearning, education, knowledge management, collaboration;
  • eGovernment, capacity building.

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