Hermix, the first marketing analytics platform for the public sector – Business-to-government, is recognized as an “Impact Star” by Deloitte, in its CE Fast 50 Report 2022.

The Deloitte Technology CE Fast 50 is a programme that recognizes fast-growing technology companies. The Impact Star is a special classification for organisations that deliver great products with a positive impact on society, business, innovativeness, environment or diversity.

We are honoured that our hard work is rewarded with Deloitte’s Impact Star award – says Stefan, company CEO. Hermix grew immensely this year. We were received incredibly well by companies active in the European B2G – Business-to-government market. We cover a solid business need, and the future is looking bright. We are hiring and expanding, to develop new features and provide value to our customers, public sector suppliers.

Hermix provides deep market analysis and sales support for B2G – business-to-government, a market worth 14% of the GDP, €2 trillion in the EU, €14 trillion worldwide. Hermix offers detailed public sector market analysis and segmentation: who buys and sells, what, when, where, how; detailed drill-down & drill-up capabilities, smart market-watch functionality; actionable data and infographics on the competition, gaps and opportunities.

Earlier in October 2022, Hermix was also recognized by the European Commission and received the EU Datathon award 2022 for public procurement for young Europeans.

We make sense of public sector data.

Hermix imported and cleaned up 15 years of contracts and payments from the EC ( European Commission). Our users have access to 1 million new public sector records analyzed and available in Hermix; totaling 450 Bil. Eur; spent by 51 EU agencies.

Take a Hermix test drive.

This demo was shown at the EU Datathon 2022.

Full demo

Demo – part 1

Demo – part 2

Demo – part 3

Demo – part 4

Demo – part 5

Our presentation at the EU Datathon 2022 was recorded and published by the organisers, the Publications Office of the European Union.

Have a look at the full video, below.

The application demo is at minute 5:52 (or click directly here).

Hermix won the EU Datathon 2022, being recognized as the best application for public procurement for young Europeans, in the prestigious competition organized by the Publications Office of the European Union – European Commission.

The EU Datathon competition is organised by the Publications Office of the European Union – European Commission. It promotes and rewards best practices in using public open data for social and commercial applications. The EU Datathon finals, held in Brussels in October 2022, were part of the European Year of Youth, and were streamed online.

In his opening speech, Commissioner Johannes Hahn praised the teams’ innovative approaches and underlined the strong positive impact on accountability, transparency, participation, inclusion, and democracy. According to Hilde Hardeman, Director-General of the EU Publications Office, the spirit of the EU Datathon is using open data for the benefit of society and citizens. ”The teams that take part prove time and again that data help to create new insights through applications and data visualization”, said Ms. Hardeman, as she introduced the finalists.

The public procurement market is huge, at €13 trillion worldwide and €2 trillion in Europe alone, which is spent by 250,000 public buyers. At the same time, it is complex and difficult to access. Unlike the business-to-consumer and business-to-business markets, the public sector falls short on tools for analytics, intelligence, and segmentation. Hermix aims to fill this gap and open up opportunities for businesses, startups, SMEs, and young entrepreneurs, helping them to access public funding, to win tenders and grants.

Hermix is the first marketing analytics platform for the public sector.

It relies on a new discipline: Business-to-Government, or B2G, which provides specific marketing segmentations such as government graphics and affinity mapping, and advanced, actionable insights through infographics. Launched publicly on 1 October 2022, Hermix was created by a cross-European team of experts in IT and public procurement.

This prestigious award confirms our efforts and results and encourages us to continue using big data to create knowledge and make sense of public procurement, with marketing analytics.

Using #OpenData for the benefit of society and citizens – that is the spirit of the #EUDatathon which the Publications Office of the European Union organises every year.

The teams that take part prove time and again that data help to create new insights through applications and #DataVisualisation.

Who are this year’s finalist teams? What applications are they proposing using #OpenData?

We asked them to say a few words about themselves and their ideas in the video series ‘The teams behind the apps’!

Meet today our second team from Belgium and Romania: Hermix. See their story and the video clip they made: https://europa.eu/!JNR4Wg

The team argues that, unlike business-to-business and business-to-consumer markets, public procurement falls short on tools for analytics, intelligence and segmentation. Their app aims to fill this gap and open up opportunities for more businesses.

To get a full view of what our 12 finalist teams have in mind, join us on 20 October, and ‘live’ the #EUDatathon Finals together with them and with our great expert team. Join us and get inspiration. Register now! The event is online and free. https://europa.eu/!4htmKd

(text by Hilde Hardeman, Director-General of the EU Publications Office)

Hermix v1.3 is now in production: the marketing analytics platform for the European public sector.

We now provide:

• Detailed analytics ref. European Commission spending for the last 15 years
• Market diversification and fragmentation analysis.
• Detailed profile of European groups, and their activity in the EU public sector market.

We make sense of public sector data.

This prestigious competition is organised by the Publications Office of the European Union and the European Commission.

It promotes and rewards best practice in using public open data for social and commercial applications.

The final event will be held in Brussels on 20 Oct. 2022.

Fingers crossed!

We are the first marketing analytics platform for the public sector.

It was an incredible journey, and we are super excited about the future.

We crunched millions of data points.
We invented a new discipline: Business-to-Government / B2G.
We created new marketing segmentations: governmentgraphics, affinity graphs.
We designed and tested hundreds of infographics.
We are finalist in the EU Datathon.

We make sense of public sector data.

Contact us for your account and for deep insights on the European public sector and tenders.

The public sector – Business-to-Government (B2G) market is huge: €13 trillion. But heavy, complex, difficult to access.

We are excited to introduce Hermix: the tool that will help you understand, predict, and control public funding.
Hermix supports businesses and public buyers with sales & bid automation, deep marketing segmentation, and analysis.

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