Understanding B2B2G: How to Sell to Government Through Business Partners (business-to-business-to-government business model)
When people in B2G & B2B think about selling to the government, usually they think it means bidding directly on public sector tenders. But there’s another path that sometimes makes more sense: B2B2G. What is B2B2G? B2B2G stands for Business-to-Business-to-Government. Instead of selling directly to public authorities, you…