How to begin using Hermix and win more public tenders

Applies to: All Hermix plans and features
Reading Time: 7 min read
Last Updated: July 22, 2025

Transform Your Public Sector Sales Approach

Public sector sales are challenging, as anybody working in B2G will tell you. With thousands of tenders published daily across multiple portals and complex procurement processes, finding the right opportunities feels like searching for a needle in a haystack.

Hermix changes this approach entirely.

We provide the research, intelligence, tools, and automation needed to cut through the noise and sell into the €2 trillion European public sector market efficiently and effectively. Whether you’re an experienced government sales person in a bid team or exploring public sector opportunities for the first time, this article series will help you maximize your success with Hermix.

What You’ll Accomplish

By continuing to read, you’ll understand how to use Hermix effectively, set up automated tender monitoring, and begin qualifying opportunities with real data insights.

Prerequisites

To follow along with the examples and steps mentioned in this article, you’ll want to create a free Hermix trial account. This gives you access to all the features we’ll discuss, so you can see firsthand how the platform works for public sector sales intelligence.

You can create your account here, no questions asked: https://hermix.com/sign-up/

Key Takeaways

Set up smart tender monitoring across multiple EU portals
Access comprehensive buyer and competitor intelligence
Leverage AI-powered document analysis to save research time

The Power Behind Hermix

Companies like Capgemini, Indra, OTE, Fujitsu, Unisys, and Cancom trust Hermix for their public sector sales intelligence. This platform aggregates opportunities from all major EU and national procurement portals, including TED, SEAP, eTendering, Belgium BOSA, Netherlands TenderNED, Norway Doffin, and Germany.

Hermix provides access to +8 million public sector contracts across Europe, along with 1.2 million company profiles and 170,000 authority profiles. This wealth of data enables strategic planning, pipeline creation, and competitive analysis that would be impossible to gather manually.

Getting Started: Your First Steps

Create Your Hermix Trial Account

Begin by visiting hermix.com/sign-up to create your trial account. This gives you full access to explore all Hermix features during your trial period.

Log into your Hermix account and familiarize yourself with the main interface. The dashboard serves as your command center for all public sector opportunities and market intelligence.

Expected Result: You’ll see an overview of your account status, recent activity, and quick access to key features.

Navigate Your Dashboard

Your dashboard serves as the command center for all public sector opportunities and market intelligence. The platform’s clean interface provides immediate access to opportunity monitoring, market analysis, and collaboration tools.

Run Your First Opportunity Search

Access the Opportunities section to explore available tenders. Enter keywords related to your business sector and apply relevant filters for country, authority type, CPV codes, or funding type. The results will be significantly cleaner and more targeted compared to traditional portal searches, showing relevant tenders from across Europe in one unified view.

Step by step:

Enter relevant keywords related to your business
Apply filters for country, authority type, CPV codes, or funding type
Click “Show opportunities” to view results
Review the filtered opportunities to ensure relevance

Pro Tip: Start with broader keywords initially, then refine based on the results you receive.

Set Up Automated Monitoring

When you find search criteria that produce relevant results, click the “Alert” button while viewing your filtered opportunities. Configure your preferred notification frequency and save your monitoring configuration. Daily email notifications will automatically deliver new tenders matching your criteria, eliminating the need for manual portal checking across multiple European procurement platforms.
Step by step:

Click the “Alert” button while viewing your filtered results
Configure your preferred notification frequency (daily recommended)
Confirm your email alert settings
Save your monitoring profile

Expected Result: You’ll receive daily email notifications with new tenders matching your criteria, eliminating the need for manual portal checking.

Core Capabilities That Drive Results

AI-Powered Document Analysis

Hermix’s AI Tender Summarization feature analyzes complex tender documents in multiple languages, extracting key information like scope, budget, and eligibility criteria. Testing has shown 98-99% accuracy for tender analysis across languages including English, French, and Slovene.

This capability transforms hours of document review into minutes of targeted analysis. For any tender document, you can generate summaries that answer critical questions like objectives, budget, award criteria, required experts, and eligibility requirements without reading through hundreds of pages.

Commercial Qualification Intelligence

For any opportunity, Hermix provides access to:

Winners of similar contracts and their geographic distribution
Authority profiles showing past tenders and spending patterns
Previous relevant projects with budgets and duration
Competition analysis to assess your market position

This intelligence enables strategic positioning that goes far beyond intuition-based bidding decisions.

How to:

Open the tender details page
Navigate to the “Context” tab
Review the “Winners of similar contracts” section
Examine authority profiles, similar open tenders, and contractor analysis
Use this intelligence to assess your competitive position

Market Intelligence and Analytics

The platform offers comprehensive market analytics segmented by country, authority type, and industry domain. You can analyze contractors active in the European public sector market, compare your company against competition, and identify compatible partners based on historical performance data.

Real-World Impact and Results

Well-implemented Hermix usage typically delivers significant, measurable improvements. Users report an 87% reduction in time spent on market research activities and an 85% reduction in tender summary analysis time. The platform enables a 200% increase in qualified leads generated through strategic market research and a 50% increase in the identification of relevant opportunities.

These aren’t theoretical benefits. Teams using Hermix consistently report that a 4-person sales/presales team can deliver the work of 6 people when leveraging the platform’s automation and intelligence capabilities.

Advanced Features for Team Collaboration

Hermix includes robust collaboration tools designed for B2G sales teams. Shared flags and bookmarks enable opportunity tracking across team members. The platform’s “My Files” feature provides personal document management, while ZIP archive downloads streamline document handling. Custom flags help create qualification workflows that keep entire teams aligned on opportunity status and next steps.

Making Your First Trial Count

Success with Hermix starts with consistent usage and strategic setup. Focus on configuring monitoring alerts that match your core business offerings, then expand based on market opportunities you discover. Use authority intelligence to understand buyer patterns before deciding to bid on opportunities.

Best Practices for Maximum Success

Keyword Strategy

Start with your core service offerings as keywords, then expand based on procurement terminology commonly used in tender documents. Monitor both technical terms and business outcome descriptions.

Filter Optimization

Use geographic and authority type filters to focus on markets where you have competitive advantages or existing relationships.

Regular Review Cycles

Establish weekly review sessions to assess new opportunities, update search criteria, and refine your monitoring strategy based on market trends.

Team Collaboration

Leverage shared bookmarks and flags to ensure all team members stay informed about relevant opportunities and qualification progress.

Documentation and Analysis

Use the export features to maintain records of analyzed opportunities for pattern recognition and strategy refinement.

Common Implementation Mistakes

Overly Narrow Initial Searches: Starting with too specific keywords can cause you to miss relevant opportunities. Begin broadly, then refine.

Ignoring Authority Intelligence: Failing to review buyer profiles before bidding reduces your competitive positioning effectiveness.

Inconsistent Monitoring: Sporadic platform usage limits the intelligence gathering benefits. Establish regular review routines.

Troubleshooting & FAQ

Q: My alerts aren’t generating relevant results
A: Review and broaden your keyword selection. Consider synonyms and alternative terminology used in public procurement.

Q: How do I interpret authority spending patterns?
A: Focus on contract values, frequency of similar purchases, and successful supplier profiles to gauge market fit.Q: Can I modify existing alerts?
A: Yes, return to your saved searches and adjust filters or keywords as needed to improve relevance.

Measuring Your Success

Key Performance Indicators

Track these metrics to gauge your Hermix implementation effectiveness:

Time reduction in daily tender research activities
Quality improvement in opportunity identification
Response speed to new relevant tenders
Win rate changes after implementing intelligence-driven qualification

Expected Outcomes

Well-implemented Hermix usage typically results in a 50% reduction in research time and improved bid qualification accuracy through access to comprehensive market intelligence.

Success Benchmarks

Daily relevant opportunity identification without manual portal checking
Complete buyer and competitor analysis finished within 15 minutes per opportunity
Qualified opportunity pipeline based on data-driven insights rather than intuition

Take Action Now

Success in public sector sales requires consistent intelligence gathering and strategic opportunity qualification. Start by creating your free trial account here: https://hermix.com/sign-up/, log into your Hermix dashboard, and run your first targeted search.

Set up at least one monitoring alert today to begin building your competitive intelligence foundation.

The difference between winning and losing in public procurement often comes down to information quality and timing. Hermix provides both, now it’s time to put these capabilities to work for your business growth.

Start your trial today and discover how data-driven intelligence can transform your approach to the €2 trillion European public sector market.

Related Resources

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