A single-lot, 48-month open procedure contract for 24/7 personal safety alarm monitoring, emergency responder visits, and social welfare home assistance tasks signals steady demand from one of Finland’s largest regional wellbeing authorities.

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Keski Uudenmaan Hyvinvointialue, known as Keusote, is the wellbeing services county responsible for health and social services across the central Uusimaa region of Finland. The authority is now tendering for a comprehensive safety services package covering round-the-clock personal alarm monitoring, emergency responder home visits, associated device supply and maintenance, and social welfare emergency home assistance tasks. The estimated total value is €2,800,000 over a 48-month contract term.

Published on 17 February 2026 with a deadline of 16 March 2026, this is a price-evaluated open procedure governed under the light regime. For Finnish health and social care service providers with personal safety alarm infrastructure and emergency response capability, this is a time-sensitive opportunity in a high-frequency, domestically concentrated market.

Opportunity Overview

Contracting Authority: Keski Uudenmaan Hyvinvointialue (Keusote)
Reference Number: KEUHDno-2025-752
Document ID: 00111984-2026
Tender Title: Procurement of Round-the-Clock Safety Services and Social Welfare Emergency Home Assistance Tasks for Keusote 2026

Scope of Work: The contract covers the following service components:

• 24/7 personal safety alarm monitoring centre operations, receiving client alerts and dispatching assistance, with emergency responder home visits every day of the year
• Service agreement between client and provider, including keys and related arrangements
• Supply of personal safety phone and/or wearable alarm device, including optional additional devices
• Delivery, installation, maintenance, repair, and battery replacement for all devices and additional equipment
• Replacement of faulty or lost devices with functioning substitutes
• Device collection from client upon service termination and deprogramming
• Client key collection, return, and replacement
• Usage guidance for clients and family members, staff training, and other included support services
• Maintenance of up-to-date and accessible pricing list
• Other specified safety devices
• Option to purchase additional safety devices from the provider’s range within the limits of Section 136 of the Act
• Social welfare emergency home assistance tasks

Lot Structure:

• Lot 0: Round-the-Clock Safety Services and Social Welfare Emergency Home Assistance Tasks for Keusote 2026 – lot value €2,800,000

Location / Place of Performance: Finland
Estimated Total Value: €2,800,000
Contract Duration: 48 months
Procedure Type: Open (light regime)
Award Criteria: Price
Publication Date: 17/02/2026
Deadline: 16/03/2026
Tender Opening Date: 16/03/2026
Language Requirements: Finnish only
EU Funding: No
Contact: Lisa Alho, lisa.alho@keusote.fi / +358 504972542
Submission Portal: https://tarjouspalvelu.fi/keusote?id=596481&tpk=fad12aa1-0722-47ac-ab4e-36b5195feb4e

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Authority and History

Keski Uudenmaan Hyvinvointialue is a body governed by public law, classified under general public services. Keusote serves as the regional wellbeing authority for central Uusimaa, responsible for health and social services delivery to the population of its district. The procurement of personal safety alarm services and home assistance is a core recurring activity for this type of authority, supporting elderly and vulnerable residents in living independently.

The procurement context in the Hermix platform reflects a market of considerable scale and activity. Similar contract awards number 952, totaling €292 million. All contract awards reach 1,200, totaling €314 million. The renewal pipeline is substantial: 11 similar renewals are valued at €1 billion, with 37 all renewals totaling €1.1 billion. Two similar open tenders are currently active at €1 billion, alongside 7 all open tenders at €1 billion. The prior notice pipeline shows 29 similar prior notices at €353 million and 50 all prior notices at €412 million.

The renewal data is particularly significant. With 11 similar renewals valued at €1 billion already in the pipeline, this category is not a one-off procurement cycle. It is a continuously regenerating market. A supplier winning this Keusote contract enters a 48-month relationship with an authority operating in a space where demand renews persistently. Beyond Keusote itself, 465 other buyers across Europe hold similar projects totaling €8 billion, confirming this is a high-volume procurement category across the continent.

Competitive Landscape

The Winners of Similar Contracts table (data limited to 10 results) shows a field dominated by Finnish care and social services providers, with one company clearly leading on contract frequency and total value. The full breakdown is as follows:

• Rinnekodit Oy: €46M across 88 contracts, averaging €545K per contract
• Attendo Oy: €12M across 69 contracts, averaging €172K per contract
• Aspa Palvelut Oy: €9.8M across 61 contracts, averaging €160K per contract
• Ykkos ja Onnikodit Oy: €22M across 48 contracts, averaging €454K per contract
• Yrjo ja Hanna Hoivapalvelut Oy: €2.3M across 38 contracts, averaging €61K per contract
• Narikka Erja Birgit Oy: €559K across 22 contracts, averaging €25K per contract
• Esperi Care Oy: €3.7M across 20 contracts, averaging €204K per contract
• Provesta Oy: €8.6M across 18 contracts, averaging €478K per contract
• Autismisaatio Sr: €1.5M across 18 contracts, averaging €84K per contract
• Yrjo Hanna Oy: €1.6M across 17 contracts, averaging €101K per contract

Rinnekodit Oy stands apart from the field. With 88 contracts totaling €46 million and an average of €545K per contract, it is the clear frequency and value leader in this dataset. Ykkos ja Onnikodit Oy holds the second-highest total at €22M across 48 contracts, with a similarly high average of €454K. Together, these two companies account for €68 million of the similar contract total, representing significant market concentration at the top.

Attendo Oy and Aspa Palvelut Oy are notable for their very high contract counts of 69 and 61 respectively, suggesting systematic activity with multiple Finnish wellbeing authorities rather than concentration with a single buyer. Provesta Oy’s average of €478K across 18 contracts places it firmly in the higher-value tier despite lower frequency.

The Contractors’ Countries table confirms Finland as the only listed country: 948 contracts totaling €292M with an average of €332K. This is an entirely domestic market. Language requirements, regulatory compliance under Finnish social welfare law, and the operational necessity of local service infrastructure make non-Finnish providers non-viable in practice.

Commercial and Procedural Signals

Award Criteria: Price is the sole evaluation criterion. This is a straightforward lowest-price competition with no quality weighting stated in the PDF. Bidders must be cost-competitive across the full service scope, including device supply, 24/7 monitoring, emergency responder visits, and social welfare home assistance tasks.

Procedure Type: The open procedure under the light regime applies to social and other specific services. This means the procurement is subject to simplified rules compared to standard public procurement. It remains a competitive process, but the procedural requirements are lighter. Any eligible provider may submit.

Language: Finnish is the only permitted language. All documentation, service descriptions, and submissions must be in Finnish. This is a firm requirement reflecting both the regulatory environment and the practical reality of delivering care services to Finnish-speaking clients.

Contract Duration: 48 months is a long-term commitment. The authority explicitly states it does not commit to fixed volumes of safety service or home assistance task procurement during the contract period. Pricing must therefore account for variable call-off volumes rather than guaranteed minimums.

Volume Commitment: The PDF explicitly states the authority does not commit to specific procurement volumes. The €2.8 million is a maximum ceiling, not a guaranteed spend. Suppliers should model their pricing with this variability in mind.

Submission Timeline: From publication on 17 February 2026 to the deadline on 16 March 2026 is 27 days. For a Finnish social care services provider already active in this market, this is a manageable window. For organizations not already operating in this space, it is insufficient time to establish the operational infrastructure required.

EU Funding: Not applicable. Standard Finnish public procurement rules govern this procedure.

Narrative Insight

The price-only evaluation criterion is the defining commercial signal in this tender. Keusote is treating this procurement as a commoditized service category where comparable providers can deliver equivalent outcomes. That creates a straightforward competitive dynamic: the lowest compliant price wins. There is no scope for differentiation on quality, methodology, or added-value service features during evaluation.

The implication for bidders is direct. Cost structure matters more than service narrative. Providers with efficient alarm monitoring infrastructure, low per-visit emergency response costs, and established key management and device logistics in the central Uusimaa region will be best positioned to submit a competitive price without compromising operational viability over a 48-month horizon.

Rinnekodit Oy’s dominance in this dataset, with 88 contracts and €46 million in similar awards, suggests that organizations with scaled, multi-authority operations across Finland carry a structural cost advantage. They can spread infrastructure costs across a larger contract base, enabling lower per-unit pricing. Smaller regional operators bidding for this contract will need to demonstrate equally efficient delivery economics to compete on price.

The absence of guaranteed volumes reinforces this point. With no minimum commitment from Keusote, a supplier taking on this contract must price for a variable demand scenario across 48 months. Thin margins on a lower-than-expected call-off volume could make the contract commercially marginal. Volume assumptions require careful modelling.

Hermix users analyzing this tender can access the complete Finnish health and social care procurement landscape instantly, including contractor profiles for all key players, Keusote’s full contract award history, and the renewal pipeline of 11 similar contracts worth €1 billion, in minutes rather than hours.

Practical Takeaways for Bidders

Who this tender suits:

• Finnish personal safety alarm service providers with 24/7 monitoring centre operations and emergency responder networks already covering the central Uusimaa region
• Established care and social services companies with experience delivering safety device supply, installation, and maintenance under Finnish social welfare regulatory requirements
• Providers with cost-efficient operations capable of competing on price as the sole evaluation criterion across a 48-month, variable-volume contract
• Organizations already holding similar contracts with Finnish wellbeing services counties and able to demonstrate operational scalability

Critical attention points:

• Price is the only award criterion. There is no quality weighting. The lowest compliant price wins. Cost modelling must be rigorous before submission
• The authority explicitly does not commit to fixed procurement volumes. The €2.8 million is a ceiling, not a guaranteed spend. Price accordingly
• Finnish is the only permitted language. All submission documents must be in Finnish without exception
• The 27-day window from 17 February to 16 March 2026 is tight. Providers not already monitoring this category must mobilize immediately
• The service scope is broad, combining 24/7 alarm monitoring, emergency responder visits, device supply and maintenance, key management, client guidance, and social welfare home assistance tasks. All components must be covered in a single submission
• Submissions are managed through the tarjouspalvelu.fi platform. Registration and submission must be completed through this system before the 16 March 2026 deadline

Keski Uudenmaan Hyvinvointialue is a significant and active buyer in Finland’s personal safety services market, operating within a national procurement landscape where 952 similar contracts totaling €292 million have already been awarded and 11 similar renewals worth €1 billion are in the pipeline. This €2.8 million, 48-month contract is a long-term service relationship with a regional authority whose procurement activity in this category will continue well beyond this award. For providers with the right operational infrastructure and competitive cost structure in central Uusimaa, this is a strategically valuable entry point.

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