Implementation of a Business-to-Government (B2G) Sales Analytics Tool – Hermix
Published as: Morcov, S., & Puiu, A.M. (2023). Implementation of a Business-to-Government (B2G) Sales Analytics Tool – Hermix. Economic Insights – Trends and Challenges, 12(4), 61-69. doi:10.51865/EITC.2023.04.05 Abstract: The public sector sales market, i.e. Business-to-Government(B2G) market is large and relevant. It is similar, yet differs in several key aspects…