See how SMEs can win public sector contracts; size is not a barrier to success.
Agenda
- Why should you consider bidding in the public sector
- How to find opportunities in the public sector, tools, platforms, and tactics
- The myth vs. reality of public sector bidding: why size does not determine success
- Building a winning strategy: from qualification to proposal
Why join?
Many organisations still believe that only large companies can win public sector contracts. In reality, thousands of SMEs secure public tenders every year, not through size, but through strategy, visibility, and well-structured bids. Learn where opportunities are published, how to navigate procurement rules, and how to build convincing proposals that stand out.
Who should attend:
- CEOs looking to expand into public procurement
- Europe & Central Europe managing directors
- Business development and sales professionals
- Bid/proposal managers and consultants
- Anyone interested in entering or improving their performance in the public sector market
Hosts:
Sam Singh: Managing Partner at Shipleywins. Sam has helped over 40 clients increase their win rates in both public and private sectors and trained over 10,000 participants in Business Winning.
Stefan Morcov: Founder and CEO of Hermix, a platform that uses AI to help companies win public sector contracts through smarter insights and automation. With a background in computer science, an MBA, PMP certification, and a PhD from KU Leuven, he is passionate about technology, AI, innovation, and public governance.
Guy Jeurissen: a seasoned Business Development and Sales Executive and Shipley partner, bringing over 35 years of experience in international IT and technology organisations. He helps organisations enter new markets and win complex, strategic deals across public‑sector, semi‑government, and regulated commercial environments throughout Europe.

See also our previous webinars
- Webinars
- Drupal and open source: Unlocking EU public sector opportunities 12 February 2026
- Hermix demo & training 2026 live webinar 28 January 2026
- From the FUNDING of today, to the TENDERS of tomorrow, live webinar 25 November 2025
- Data governance and AI in public sector & procurement live webinar 5 May 2025
- Hermix news, demo & training live webinar 21 January 2025
- November webinar: AI for public procurement and sales 27 November 2024
- AI for public sector sales automation and analytics with Hermix live webinar 22 October 2024
- Hyper-optimize public tendering with AI – Live Webinar 18 April 2024
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