The world of B2G sales is stuck in the past: giant Excel files, endless regulations, and RFPs that feel like they were written for typewriters. But the opportunity is massive: €2 trillion in annual public procurement across the EU alone. This article breaks down how Hermix, an AI-powered platform, is transforming the B2G game, making it faster, smarter, and more accessible for both giants like Capgemini and smaller players alike. If you’re in public sector sales, this is your blueprint for winning smarter.

Why public sector procurement is still a massive time sink

Most companies selling to government agencies still rely on outdated tools and manual processes. The typical sales team spends hours per tender just reading documents, trying to understand requirements, and deciding whether to bid. Multiply that by hundreds of tenders per year, and the inefficiency is staggering.

Even large companies with dedicated bid teams face the same hurdle: the procurement process is fragmented, opaque, and full of bureaucratic traps. Compared to the typical B2B sales cycle, B2G sales cycles are long, high-effort, and often low-conversion. It’s not uncommon for SMEs to invest several months into a single request for proposal (RFP), dedicating substantial resources, often tens of thousands of euros in staff time, consultancy fees, and compliance costs, only to discover they had little to no real chance of winning the contract.

The B2G market is massive, but painfully under-optimized

Public procurement accounts for up to 20% of GDP in many European countries. It’s a €2 trillion opportunity in the EU and €14 trillion globally, spanning everything from digital infrastructure to healthcare, education, and mobility. But it’s not just about size, but most of the time it’s about friction. There’s no Salesforce or Hubspot for B2G. No standard CRM for tenders. No full-picture analytics.
Private companies, especially small businesses, are flying blind in one of the most rules-heavy, high-stakes sales environments in the world. Most rely on static portals like TED or SEAP, spending hours manually filtering, sorting, and cross-referencing.

Enter Hermix: AI for public sector sales to improve your procurement process

Hermix was built specifically for the B2G market. It uses AI and large language models to clean up, summarize, and analyze tenders, so sales teams can focus on strategy instead of paperwork. Unlike generic tender aggregators, Hermix goes deeper, indexing over 10 millions of contracts and generating reports, forecasts, and competitive insights.

The platform automates the grunt work: monitoring, qualifying, summarizing, benchmarking. Instead of reading through 600 pages of annexes, you get a smart summary. Instead of chasing info across 10 portals, you get alerts with context. It’s built for sales teams, bid managers, and anyone tired of flying blind in public procurement.

How leading companies use Hermix to win faster

Fujitsu, Capgemini, Indra, Publicis, and other major players use Hermix to navigate EU-wide tenders. They don’t just track opportunities, they qualify faster, identify likely winners, and build better partnerships. The AI tender summarization feature helps teams decide in minutes whether to pursue an opportunity.
Smaller companies like PredictBy, EuroForce, Zitec, and Eau de Web use Hermix to get a foot in the door. Instead of competing blindly, they use Hermix to find under-contested tenders, study how similar projects were awarded, and tailor their bids accordingly.

What users actually gain

Hermix is about real commercial impact. Here’s what companies report:

• Time saved: Up to 60% reduction in time spent analyzing specs and tenders
• Better targeting: Teams pursue fewer, higher-quality opportunities
• Higher success rates: Companies improve win rates by understanding past procurement behavior

Scalable sales: Hermix helps turn B2G from a one-off effort into a repeatable process

How Hermix changes your daily workflow

A presales manager logs into Hermix and sees a daily digest of relevant tenders, scored, flagged, and summarized. Instead of opening PDFs and reading through dozens of pages, they click “Summarize Tender.” In 30 seconds, they get the key requirements, budget, and timeline.

With one more click, they compare it to past tenders from the same agency. Another click shows likely competitors. By noon, they’ve flagged 3 tenders worth chasing and ignored 15 others that aren’t a good fit. That’s what Hermix AI looks like in practice.

Helping SMEs level the business to government playing field

Most B2G platforms are designed to service big players. Hermix is different: it’s built to help all businesses compete . You don’t need a dedicated proposal department or a data analyst. Hermix does the heavy lifting: summarizing requirements, identifying similar contracts, and surfacing the right contacts.

That’s why it’s used by both top-tier consultancies and two-person teams. It democratizes access to government contracts by reducing the learning curve and making procurement data usable.

What makes Hermix different from other B2G platforms

Hermix is not just a B2G aggregator. It creates knowledge. Unlike traditional tender platforms, Hermix:

• Uses GPT and AI to summarize tenders, not just list them
• Analyzes 11M+ contracts, payments, and renewals across Europe
• Offers unlimited monitoring, full-text search, and custom flags
• Provides clean, curated datasets with transparent algorithms
• Covers all geographies, industries, authority types, products or services.

This is more than just better UX. It’s a different philosophy: public sector sales deserves modern tools.

Real-World impact: How Hermix transforms B2G sales

Capgemini: Enhancing tender success rates

Hugo Lhuillier, Vice President and Group Client Partner for the European Union Institutions at Capgemini, describes Hermix as a “marvelous tool” widely adopted by EU players. He emphasizes its role in enhancing tender success rates across the organization.

Westpole: Streamlining opportunity identification

At Westpole, Hermix has transformed how teams identify and qualify public sector opportunities. Pascal Desart, Strategic Advisor to the CEO, describes it as “the first time I see such an application, with all this information in only one place. A very powerful tool.” Bid Manager Estelle Delbart adds that Hermix is “the tool we needed. It’s easy to use, and gives you all the data you need in one place.” These endorsements highlight Hermix’s role in streamlining tender discovery and enhancing strategic decision-making.

NEBS: Simplifying document management

Nikolaos Antoniou, Senior Sales Manager at NEBS and Cegeka, highlights the downloadable PDF tool as a real lifesaver, allowing for all documents and clarification questions to be downloaded as a single zip archive. He highly recommends this feature for its efficiency.

Schuman Associates: Reducing manual analysis

Gerard McNamara, CEO & Founder of Schuman Associates, shares that Hermix saves them the equivalent of two full-time employees dedicated to data analysis and monitoring. He commends the platform for capturing and managing complex structures effectively.

Axians Digital Consulting: Boosting productivity

Gisela Santos, Head of Europe Market Sales at Axians Digital Consulting, reports substantial gains in productivity, particularly in handling public sector market analysis and tender qualification. Hermix has enabled them to generate precise market insights promptly, allowing a focus on high-value activities.

Where B2G sales is going and why Hermix is already there

As AI becomes more embedded in workflows, the question isn’t if government procurement will change, it’s how fast. Hermix is already years ahead of the curve, bringing predictive analytics and real-time insight to a market that still runs on PDFs and spreadsheets.

From automated bid qualification to partnership discovery to real-time market intelligence, Hermix is shaping how companies approach the B2G market. It’s not just catching up with the private sector. It’s setting a new standard.

Some amazing outcomes achieved with Hermix

• Time savings: Clients like Schuman Associates have noted that Hermix’s automation capabilities could replace the workload of two full-time employees, significantly reducing the time spent on data analysis and monitoring.
  
• Improved tender success rates: Capgemini credits Hermix’s accurate and precise data for enhancing their ability to win tenders, indicating a direct impact on their success rates.
  
• Enhanced productivity: Axians Digital Consulting has experienced substantial productivity gains, particularly in public sector market analysis and tender qualification, thanks to Hermix’s efficient data processing and insights generation.
  
• Efficient document management: NEBS highlights the convenience of Hermix’s downloadable PDF tool, which simplifies the management of tender documents and clarification questions, streamlining their workflow.
  
• Strategic market insights: Westpole has leveraged Hermix to gain a strategic advantage in the public sector market, with improved market insights and a more efficient approach to identifying tender opportunities.
  

A smarter path through the B2G sales process

Government procurement doesn’t have to be a black box. With the right tools, it can become a competitive advantage. Hermix gives companies the data, structure, and confidence to approach B2G sales strategically, not reactively.

It’s time to move past the chaos. If your team is still working from raw listings and shared Excel sheets, you’re not just slower, you’re falling behind. Hermix is your edge in a market that’s too big to ignore.

Key takeaways

• The B2G market is huge, but still underserved by modern tech
• Hermix uses AI to clean, summarize, and score tenders in real time
• Top firms and SMEs alike use Hermix to win more, faster
• The platform turns B2G sales into a repeatable, data-driven process
• If you’re in public sector sales, Hermix isn’t a nice-to-have. It’s essential. Some of our clients even say it’s becoming the new industry standard for teams that want to scale strategically and stop wasting time on manual tender work.