{"id":5089,"date":"2025-02-27T13:07:43","date_gmt":"2025-02-27T12:07:43","guid":{"rendered":"https:\/\/hermix.com\/?p=5089"},"modified":"2025-02-27T13:07:43","modified_gmt":"2025-02-27T12:07:43","slug":"inovatie-in-vanzarile-din-sectorul-public-cu-ajutorul-inteligentei-artificiale-cazul-hermix","status":"publish","type":"post","link":"https:\/\/hermix.com\/ro\/public-sector-sales-innovation-with-ai-the-hermix-case\/","title":{"rendered":"Inova\u021bia \u00een v\u00e2nz\u0103rile din sectorul public cu ajutorul inteligen\u021bei artificiale: Cazul Hermix"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Introducere<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Achizi\u021biile publice \u0219i contractele reprezint\u0103 o pia\u021b\u0103 uria\u0219\u0103 de 2 trilioane de euro \u00een Uniunea European\u0103 (UE), \u00eens\u0103 sunt complexe \u0219i dificil de accesat. \u00cen ciuda eforturilor politice semnificative, pia\u021ba este \u00eenc\u0103 denaturat\u0103, accesul fiind dominat de c\u00e2\u021biva actori mari, specializa\u021bi. Tehnologia modern\u0103, cum ar fi instrumentele de inteligen\u021b\u0103 artificial\u0103, \u00eenv\u0103\u021bare automat\u0103 \u0219i \u00eenv\u0103\u021bare pe list\u0103, ofer\u0103 oportunit\u0103\u021bi semnificative pentru \u00eembun\u0103t\u0103\u021birea eficien\u021bei licita\u021biilor publice, sporind ratele de succes \u0219i calitatea livr\u0103rilor. Instrumente precum Hermix transform\u0103 acest spa\u021biu prin sprijinirea monitoriz\u0103rii licita\u021biilor, analizei oportunit\u0103\u021bilor, preg\u0103tirii ofertelor \u0219i gener\u0103rii de propuneri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Probleme \u00een v\u00e2nz\u0103rile din sectorul public<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e2nz\u0103rile \u00een sectorul public, care implic\u0103 corpora\u021bii mari, IMM-uri, firme de consultan\u021b\u0103 \u0219i mediul academic, sunt dificile. Furnizorii petrec o cantitate semnificativ\u0103 de timp monitoriz\u00e2nd ofertele \u0219i calific\u00e2ndu-le, managerii de pre-v\u00e2nz\u0103ri dedic\u00e2nd p\u00e2n\u0103 la 50% din timpul lor citirii \u0219i calific\u0103rii ofertelor. Redactarea ofertelor este costisitoare, adesea cost\u00e2nd p\u00e2n\u0103 la 2% din valoarea total\u0103 a contractului sau chiar 6% din venituri pentru IMM-uri. Efortul depus \u00een procesele de licita\u021bie adesea nu se aliniaz\u0103 cu valoarea ofertei sau cu rata de succes. Achizi\u021biile publice sunt, de asemenea, marcate de bariere mari la intrare \u0219i ineficien\u021be, doar 1,3% dintre companiile din UE acces\u00e2nd contracte publice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oportunit\u0103\u021bi \u00een achizi\u021biile publice cu Hermix AI<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitorizare inteligent\u0103 a licita\u021biilor \u0219i alerte<\/li>\n\n\n\n<li>Inteligen\u021b\u0103 de pia\u021b\u0103 inteligent\u0103, perspective \u0219i potrivire a oportunit\u0103\u021bilor<\/li>\n\n\n\n<li>Calificarea oportunit\u0103\u021bilor pe baza bugetelor clien\u021bilor, proiectelor anterioare, analizei concuren\u021bei, analizei cerin\u021belor, analizei abilit\u0103\u021bilor, competen\u021belor, certific\u0103rilor, exper\u021bilor<\/li>\n\n\n\n<li>Automatizarea propunerilor, preg\u0103tirea ofertelor, preg\u0103tirea schi\u021belor cu instrumente AI\/GPT<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Prezentarea lui Hermix<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hermix.com\/ro\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Hermix <\/a>ajut\u0103 companiile s\u0103 c\u00e2\u0219tige contracte publice cu ajutorul monitoriz\u0103rii licita\u021biilor bazate pe inteligen\u021b\u0103 artificial\u0103, automatiz\u0103rii ofertelor \u0219i informa\u021biilor de pia\u021b\u0103. Utilizat de marile companii <a href=\"https:\/\/hermix.com\/ro\/clienti\/\" target=\"_blank\" rel=\"noopener\" title=\"\">companii<\/a> precum Capgemini, Fujitsu, Indra, Atos-Eviden, Publicis-Sapient, Arhs (Accenture), Aricoma, Intellera (fosta PwC, acum Accenture), Unisys, Vass, Technopolis, Engineering, Unisystems, OTE (Cosmote), Brayton, Zitec, Eau de web, Mindit, Edda, Luminess, Axians (Vinci) etc., aceasta spore\u0219te eficien\u021ba, ratele de succes \u0219i accesul la contracte publice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficiile Hermix<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eficien\u021ba costurilor<\/strong> \u2013 Modernizarea echipei de licita\u021bii\/pre-v\u00e2nz\u0103ri de la introducerea datelor la analiza datelor.<\/li>\n\n\n\n<li><strong>Eficien\u021b\u0103, concentrare<\/strong> \u2013 Cre\u0219terea ratelor de succes ale propunerilor la 60-70%.<\/li>\n\n\n\n<li><strong>Calitatea livr\u0103rii<\/strong> -alege\u021bi cea mai bun\u0103 tehnologie \u0219i cei mai buni parteneri.<\/li>\n\n\n\n<li>V\u00e2nz\u0103ri sustenabile, repetabile.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Impactul asupra sectorului public<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Abordarea Hermix, bazat\u0103 pe inteligen\u021b\u0103 artificial\u0103, se aliniaz\u0103 cu valorile europene fundamentale, cum ar fi transparen\u021ba, eficien\u021ba \u0219i concuren\u021ba. Aceasta contribuie la democratizarea accesului la achizi\u021biile publice, reduc\u00e2nd barierele de intrare pentru IMM-uri, startup-uri \u0219i noii participan\u021bi. Autorit\u0103\u021bile publice beneficiaz\u0103, de asemenea, de o mai bun\u0103 \u00een\u021belegere a ecosistemului furnizorilor, \u00eembun\u0103t\u0103\u021bind planificarea achizi\u021biilor \u0219i sporind sinergiile dintre proiecte \u0219i ini\u021biative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concluzie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pia\u021ba B2G necesit\u0103 tehnologii disruptive precum inteligen\u021ba artificial\u0103 \u0219i \u00eenv\u0103\u021barea automat\u0103 (ML) pentru a \u00eembun\u0103t\u0103\u021bi eficien\u021ba \u0219i accesibilitatea. Hermix ofer\u0103 o solu\u021bie practic\u0103 pentru v\u00e2nz\u0103rile din sectorul public, oferind eficien\u021b\u0103 a costurilor, rate de succes mai mari \u0219i o calitate \u00eembun\u0103t\u0103\u021bit\u0103 a propunerilor. Cu instrumente de inteligen\u021b\u0103 artificial\u0103 precum Hermix, achizi\u021biile publice pot deveni mai transparente, eficiente \u0219i incluzive, beneficiind at\u00e2t furnizorii, c\u00e2t \u0219i autorit\u0103\u021bile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 perspectiv\u0103 se bazeaz\u0103 pe articolul publicat de Stefan Morcov, CEO al Hermix, \u0219i Michel Bosco, doctor \u00een ing. \u2013 EuropIA, MAM, profesor asociat la Universitatea Coasta de Azur, \u00een cartea L&#039;intelligence artificielle \u2013 Institut Europia, publicat\u0103 de Editura Ovadia.<\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29.png 1366w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29-300x169.png 300w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29-1024x576.png 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29-768x432.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Introduction Public procurement and contracts represent a huge \u20ac2 trillion market in the European Union (EU), yet it is complex and difficult to access. Despite significant policy efforts, the market is still skewed, with access dominated by a few large, specialized players. Modern technology, such as AI, ML, and LLM tools, offers significant opportunities to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"page_builder":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[13],"tags":[],"ppma_author":[16],"class_list":["post-5089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Introduction Public procurement and contracts represent a huge \u20ac2 trillion market in the European Union (EU), yet it is complex and difficult to access. 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