{"id":1568,"date":"2023-04-24T11:05:23","date_gmt":"2023-04-24T09:05:23","guid":{"rendered":"https:\/\/www.hermix.com\/?p=1568"},"modified":"2026-09-22T14:14:21","modified_gmt":"2026-09-22T11:14:21","slug":"analiza-vanzari-sector-public-hermix","status":"publish","type":"post","link":"https:\/\/hermix.com\/ro\/hermix-public-sector-sales-analytics\/","title":{"rendered":"Povestea noastr\u0103. Hermix \u2013 analiz\u0103 a v\u00e2nz\u0103rilor \u00een sectorul public"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Hermix este prima platform\u0103 de analiz\u0103 pentru v\u00e2nz\u0103rile din sectorul public.&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ajut\u0103m companiile s\u0103 \u00een\u021beleag\u0103 \u0219i s\u0103 c\u00e2\u0219tige proiecte din sectorul public, prin monitorizarea licita\u021biilor \u0219i informa\u021bii de pia\u021b\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum am \u00eenceput, acum mai bine de un an?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne-am analizat experien\u021ba personal\u0103, direct\u0103, de peste 20 de ani, \u00een v\u00e2nz\u0103ri pentru sectorul public; \u00een principal licita\u021bii c\u0103tre institu\u021biile UE \u0219i Comisia European\u0103, dar \u0219i c\u0103tre cump\u0103r\u0103tori na\u021bionali. Sectorul Business-to-Government este excelent \u0219i a func\u021bionat foarte bine pentru noi: pia\u021b\u0103 stabil\u0103, mul\u021bi bani \u0219i o mul\u021bime de informa\u021bii - dac\u0103 \u0219tii unde s\u0103 cau\u021bi \u0219i cum s\u0103 cite\u0219ti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u0219adar, ne-am \u00eentrebat: <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce a func\u021bionat, cum \u0219i de ce a func\u021bionat pentru noi? \u0218i am observat c\u0103 analiza datelor \u0219i inteligen\u021ba de pia\u021b\u0103 sunt factori cheie de succes, \u0219i totu\u0219i complet subexploata\u021bi. Totul se face manual: monitorizarea licita\u021biilor, cercetarea pie\u021bei, formularele, documentele, CV-urile, propunerile tehnice \u0219i pre\u021burile.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am f\u0103cut \u0219i aceast\u0103 observa\u021bie uimitoare: v\u00e2nz\u0103rile din sectorul public nu utilizeaz\u0103 analize de big data. Informa\u021biile sunt gestionate manual \u00een e-mailuri \u0219i fi\u0219iere Excel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cens\u0103 \u00een B2C\/B2B, comer\u021bul cu am\u0103nuntul \u0219i consumatorii, datele sunt rege! Marketerii se bazeaz\u0103 foarte mult pe miliarde de puncte de date \u0219i pe sute de instrumente: Google Analytics, Facebook Analytics, LinkedIn Sales Navigator, Plausible, Indicative etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u0219adar, am \u00eenceput s\u0103 automatiz\u0103m B2G, oferind servicii precum:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">* <a href=\"https:\/\/hermix.com\/ro\/analiza-vanzari-sector-public-hermix\/\" title=\"\">Monitorizarea licita\u021biilor<\/a>, ceas inteligent de pia\u021b\u0103, notific\u0103ri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Analiz\u0103 Big Data, informa\u021bii aprofundate despre pia\u021b\u0103, informa\u021bii utile: unde sunt banii, cine cump\u0103r\u0103 \u0219i vinde, ce, unde, cum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Am parcurs un drum lung de c\u00e2nd am \u00eenceput \u00een 2022.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Am adunat o echip\u0103 grozav\u0103.<\/strong> Am dezvoltat platforma tehnic\u0103. Am lansat <a href=\"https:\/\/hermix.com\/ro\/sign-up\/\" target=\"_blank\" rel=\"noopener\" title=\"\">dev.pqb.ro\/hermix\/<\/a>. Am testat, validat \u0219i evaluat conceptul \u0219i instrumentele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am avut ~600 de \u00eent\u00e2lniri. Am \u00eenscris 350 de utilizatori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Am semnat destul de multe contracte cu clien\u021bi serio\u0219i, solizi.<\/strong> Avem parteneri de \u00eencredere, precum Amazon, Tremend, Zetta, Westpole, Brayton \u0219i Hubspot. Am primit contribu\u021bii \u0219i sprijin \u00een natur\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Am c\u00e2\u0219tigat <a href=\"https:\/\/pr.euractiv.com\/pr\/hermix-wins-eu-datathon-organized-eu-publications-office-european-commission-and-recognised-best\" target=\"_blank\" rel=\"noopener\" title=\"\">Datathonul UE<\/a> <\/strong>un premiu din partea Comisiei Europene \u0219i un premiu de 25.000 de dolari. Am primit Deloitte Impact Star. Am semnat o subven\u021bie regional\u0103 pentru cercetare \u0219i dezvoltare \u00een valoare de 250.000 de dolari \u0219i am primit eticheta Eureka Eurostars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ascult\u0103m<\/strong> clien\u021bilor \u0219i partenerilor no\u0219tri, \u00een fiecare s\u0103pt\u0103m\u00e2n\u0103. Primim feedback \u0219i cerin\u021bele lor. Ne propunem s\u0103 le \u00een\u021belegem nevoile reale. Ne concentr\u0103m pe ergonomie, utilizabilitate \u0219i scenarii cheie de utilizare: Care sunt dificult\u0103\u021bile zilnice ale managerilor de v\u00e2nz\u0103ri \u0219i ale directorilor comerciali, ale managerilor de licita\u021bii \u0219i ale arhitec\u021bilor de pre-v\u00e2nz\u0103ri? Apoi, proiect\u0103m solu\u021bii esen\u021biale pentru aceste nevoi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ne \u00eembun\u0103t\u0103\u021bim<\/strong> algoritmii no\u0219tri de date continu\u0103. Am analizat milioane de contracte, licita\u021bii \u0219i pl\u0103\u021bi guvernamentale istorice \u0219i sute de mii de cump\u0103r\u0103tori \u0219i contractori. Import\u0103m \u0219i cur\u0103\u021b\u0103m date noi zilnic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eliber\u0103m<\/strong> 2-3 func\u021bii majore noi pe lun\u0103. Folosim cea mai modern\u0103 \u0219i sofisticat\u0103 tehnologie existent\u0103, dar r\u0103m\u00e2nem axa\u021bi pe func\u021bionalitate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/ro\/contact\/\" target=\"_blank\" rel=\"noopener\"><strong>Contacta\u021bi-ne pentru un test drive.<\/strong> <strong><em>\u00cen\u021belegem v\u00e2nz\u0103rile din sectorul public.<\/em><\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Informa\u021bii actualizate \u00een august 2023.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Hermix is the first analytics platform for public sector sales.&nbsp; We help companies understand &amp; win public sector projects, with tender monitoring and market intelligence. How we started, more than a year ago? We looked at our personal, direct experience, of more than 20 years, in doing sales for the public sector; mostly tenders to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"page_builder":"","footnotes":"[]","_ppma_block_editor_authors":""},"categories":[13],"tags":[],"ppma_author":[16],"class_list":["post-1568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Hermix is the first analytics platform for public sector sales. We help companies understand &amp; win public sector projects, with tender monitoring and market intelligence. How we started, more than a year ago? 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