{"id":10948,"date":"2026-09-09T18:53:16","date_gmt":"2026-09-09T15:53:16","guid":{"rendered":"https:\/\/hermix.com\/?p=10948"},"modified":"2026-09-09T18:53:19","modified_gmt":"2026-09-09T15:53:19","slug":"direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-licitatie-publica-pentru-agentii-media-si-servicii-de-spatiu-publicitar","status":"publish","type":"post","link":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/","title":{"rendered":"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA licita\u021bie public\u0103 pentru agen\u021bii media \u0219i servicii de spa\u021bii publicitare"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vede\u021bi datele complete ale licita\u021biei: <a href=\"https:\/\/app.hermix.com\/opportunities\/00468352-2026\">https:\/\/app.hermix.com\/opportunities\/00468352-2026<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Un contract de agen\u021bie media \u00een valoare de 1,64 milioane de euro, pe 12 luni, combin\u0103 achizi\u021biile de publicitate multicanal cu o cerin\u021b\u0103 explicit\u0103 de prezen\u021b\u0103 opera\u021bional\u0103 \u00een Malaga \u0219i un lot unic de servicii integrate.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DIREC\u021aIA GENERAL\u0102 A PALATULUI DE T\u00c2RGURI \u0218I CONGRESE DIN MALAGA achizi\u021bioneaz\u0103 o agen\u021bie media pentru planificarea, intermedierea, achizi\u021bionarea \u0219i monitorizarea spa\u021biului publicitar \u00een pres\u0103, radio, televiziune, internet \u0219i alte canale de comunicare pentru activit\u0103\u021bi \u0219i evenimente promovate de FYCMA. Valoarea estimat\u0103 este de 1.644.792,30 EUR pe o perioad\u0103 de 12 luni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Domeniul de aplicare se extinde dincolo de achizi\u021biile de media. Acesta acoper\u0103, de asemenea, consultan\u021b\u0103 tehnic\u0103 privind reclamele, campaniile \u0219i activitatea de marketing, atunci c\u00e2nd este solicitat\u0103, \u00eempreun\u0103 cu managementul comunic\u0103rii, promovarea, organizarea de evenimente, acoperirea media \u0219i dezvoltarea creativ\u0103 care pot ap\u0103rea \u00een timpul contractului. Procedura deschis\u0103 ofer\u0103 pie\u021bei acces direct, dar cerin\u021ba de a cunoa\u0219te limba spaniol\u0103 \u0219i delegarea opera\u021bional\u0103 obligatorie \u00een Malaga sau \u00een zona sa metropolitan\u0103 creeaz\u0103 condi\u021bii practice clare de calificare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prezentare general\u0103 a oportunit\u0103\u021bii<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Autoritatea contractant\u0103: <\/strong>DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA<br><strong>Tipul cump\u0103r\u0103torului: <\/strong>Autoritate regional\u0103 sau local\u0103<br><strong>Activitate principal\u0103: <\/strong>Servicii publice generale<br><strong>\u0162ar\u0103: <\/strong>Spania<br><strong>Num\u0103r de referin\u021b\u0103: <\/strong>16\/2026<br><strong>ID-uri documente: <\/strong>00468352-2026; ES_2026-000276135; 7516af51-06db-4ed9-8b40-b725d103c60f; 0000019435720<br><strong>Referin\u021b\u0103 TED: <\/strong>2026\/S 129-00468352<br><strong>Titlul ofertei: <\/strong>Servicii de agen\u021bie media pentru planificarea, intermedierea, achizi\u021bionarea \u0219i monitorizarea spa\u021biului publicitar \u00een pres\u0103, radio, televiziune, internet \u0219i alte canale de comunicare promovate de FYCMA<br><strong>Contact: <\/strong>DIREC\u021aIA GENERAL\u0102 DEL PALACIO DE FERIAS Y CONGRESOS DE M\u00c1LAGA; <a href=\"mailto:cenriquez@fycma.com\">cenriquez@fycma.com<\/a>; 952045500<br><strong>Site-ul web al cump\u0103r\u0103torului: <\/strong><a href=\"http:\/\/www.fycma.com\">http:\/\/www.fycma.com<\/a><br><strong>Domeniul de activitate: <\/strong>Servicii integrate de agen\u021bie media care acoper\u0103 urm\u0103toarele activit\u0103\u021bi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planificare, servicii de intermediere, achizi\u021bionare \u0219i monitorizare a spa\u021biului publicitar \u00een pres\u0103, radio, televiziune, internet \u0219i alte canale de comunicare.<\/li>\n\n\n\n<li>Servicii profesionale de intermediere cu proprietarii \u0219i institu\u021biile media.<\/li>\n\n\n\n<li>Consultan\u021b\u0103 tehnic\u0103, la cerere, privind reclamele, campaniile publicitare \u0219i activit\u0103\u021bile de marketing menite s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 acoperirea, eficacitatea \u0219i vizibilitatea activit\u0103\u021bilor \u0219i evenimentelor FYCMA.<\/li>\n\n\n\n<li>Activitate de comunicare \u0219i promo\u021bional\u0103, organizare de evenimente, acoperire media \u0219i dezvoltare creativ\u0103 care pot decurge din contract.<\/li>\n\n\n\n<li>Coordonare permanent\u0103 prin intermediul unei delega\u021bii opera\u021bionale \u00een Malaga sau \u00een zona sa metropolitan\u0103.<\/li>\n\n\n\n<li>Livrare \u00een cadrul unui model comercial \u00een care FYCMA declar\u0103 c\u0103 va negocia reduceri la tarifele media la nivel global.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Structura lotului: <\/strong>Un lot care acoper\u0103 serviciul complet, evaluat la 1.644.792,30 \u20ac<br><strong>Locul execu\u021biei: <\/strong>M\u00e1laga, Spania<br><strong>Valoare total\u0103 estimat\u0103: <\/strong>\u20ac1,644,792.30<br><strong>Tipul contractului:<\/strong> Servicii<br><strong>Durata contractului: <\/strong>12 luni<br><strong>Tipul procedurii:<\/strong> Deschide<br><strong>Criterii de premiere:<\/strong> Calitate \u0219i pre\u021b; ponderile nu sunt men\u021bionate<br><strong>Data public\u0103rii: <\/strong>8 iulie 2026<br><strong>Termen limit\u0103 de depunere:<\/strong> 6 august 2026<br><strong>Data deschiderii ofertelor: <\/strong>7 august 2026<br><strong>Perioada de trimitere a cererii: <\/strong>29 de zile calendaristice<br><strong>Cerin\u021be lingvistice:<\/strong> Spaniol\u0103<br><strong>Finan\u021bare UE:<\/strong> Nu<br><strong>Portal de trimitere:<\/strong> <a href=\"https:\/\/contrataciondelestado.es\/wps\/poc?uri=deeplink:detalle_licitacion&amp;idEvl=ExC8vtlLlkbE6P%2FuLemXRw%3D%3D\">https:\/\/contrataciondelestado.es\/wps\/poc?uri=deeplink:detalle_licitacion&amp;idEvl=ExC8vtlLlkbE6P%2FuLemXRw%3D%3D<\/a><br><strong>Surs\u0103: <\/strong>TED \u0219i Platforma de Achizi\u021bii Publice a Spaniei<br>Publica\u021bie de achizi\u021bii publice conex\u0103: ES 00468352-2026, publicat\u0103 la 8 iulie 2026, cu o valoare declarat\u0103 de 1.644.792,30 EUR. Nu este men\u021bionat\u0103 nicio publica\u021bie sau rectificare anterioar\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sunte\u021bi gata s\u0103 califica\u021bi mai rapid licita\u021bii de acest gen?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"> Creeaz\u0103-\u021bi contul gratuit Hermix la <a href=\"https:\/\/hermix.com\/ro\/sign-up\/\">https:\/\/hermix.com\/sign-up\/<\/a> \u0219i accesa\u021bi analize ale licita\u021biilor bazate pe inteligen\u021b\u0103 artificial\u0103, informa\u021bii competitive \u0219i monitorizare automat\u0103 pe pia\u021ba european\u0103 de achizi\u021bii publice, \u00een valoare de 2 trilioane de euro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Autoritatea \u0219i contextul achizi\u021biilor publice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Autoritatea contractant\u0103 este clasificat\u0103 drept autoritate regional\u0103 sau local\u0103, a c\u0103rei activitate principal\u0103 este reprezentat\u0103 de servicii publice generale. Achizi\u021bia se refer\u0103 la activitatea media promovat\u0103 de Palacio de Ferias y Congresos de M\u00e1laga, denumit \u00een \u00eentregul domeniu de aplicare FYCMA. Cerin\u021bele disponibile confirm\u0103 necesitatea unei coordon\u0103ri continue cu campaniile \u0219i evenimentele dezvoltate \u00een Malaga, ceea ce explic\u0103 condi\u021bia prezen\u021bei opera\u021bionale locale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Datele Hermix arat\u0103 o amprent\u0103 de achizi\u021bii relativ compact\u0103 a cump\u0103r\u0103torilor, \u00eens\u0103 serviciile de publicitate \u0219i marketing reprezint\u0103 o parte substan\u021bial\u0103 din valoarea disponibil\u0103 \u00een prezent. Cifrele relevante sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Licita\u021bii deschise similare:<\/strong> 2 oportunit\u0103\u021bi \u00een valoare de 2,9 milioane de euro<\/li>\n\n\n\n<li><strong>Toate licita\u021biile deschise: <\/strong>3 oportunit\u0103\u021bi \u00een valoare de 3,2 milioane de euro<\/li>\n\n\n\n<li><strong>Re\u00eennoiri similare: <\/strong>7 re\u00eennoiri \u00een valoare de 9,3 milioane de euro<\/li>\n\n\n\n<li><strong>Toate re\u00eennoirile: <\/strong>18 re\u00eennoiri \u00een valoare de 26 de milioane de euro<\/li>\n\n\n\n<li><strong>Atribuiri de contracte similare:<\/strong> 2 premii \u00een valoare de 661.000 de euro<\/li>\n\n\n\n<li><strong>Toate acord\u0103rile de contracte: <\/strong>7 premii \u00een valoare de 2,0 milioane de euro<\/li>\n\n\n\n<li><strong>Al\u021bi cump\u0103r\u0103tori cu proiecte similare:<\/strong> 8,4 mii de cump\u0103r\u0103tori cu proiecte \u00een valoare de 18 miliarde de euro<\/li>\n\n\n\n<li><strong>Publica\u021bii similare anterioare privind achizi\u021biile publice: <\/strong>0, cu o valoare \u00eenregistrat\u0103 de 0 \u20ac<\/li>\n\n\n\n<li><strong>Toate publica\u021biile anterioare privind achizi\u021biile publice: <\/strong>1, cu o valoare \u00eenregistrat\u0103 de 0 \u20ac<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cele dou\u0103 oportunit\u0103\u021bi deschise similare reprezint\u0103 2,9 milioane de euro din valoarea total\u0103 deschis\u0103 de 3,2 milioane de euro a cump\u0103r\u0103torului. \u00centruc\u00e2t cifrele publicate sunt rotunjite, propor\u021bia exact\u0103 nu ar trebui exagerat\u0103, dar direc\u021bia este clar\u0103: portofoliul actual de oportunit\u0103\u021bi deschise este puternic orientat c\u0103tre servicii din aceast\u0103 categorie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Profilul de re\u00eennoire este, de asemenea, relevant din punct de vedere comercial. \u0218apte re\u00eennoiri similare \u00een valoare de 9,3 milioane EUR se afl\u0103 \u00een cadrul a 18 re\u00eennoiri \u00een valoare de 26 de milioane EUR, pe parcursul \u00eentregii activit\u0103\u021bi a cump\u0103r\u0103torului. Acest lucru nu stabile\u0219te momentul sau domeniul de aplicare al vreunei achizi\u021bii viitoare specifice, dar ofer\u0103 echipelor de conturi un motiv pentru a monitoriza categoria dincolo de actualul angajament de 12 luni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Valoarea estimat\u0103 actual\u0103 de 1.644.792,30 EUR este semnificativ mai mare dec\u00e2t valoarea agregat\u0103 de 661.000 EUR a celor dou\u0103 contracte similare \u00eenregistrate. Pe baza valorilor rotunjite disponibile, noua oportunitate este de aproximativ 2,5 ori mai mare dec\u00e2t valoarea combinat\u0103 a acestor contracte. Aceast\u0103 compara\u021bie nu dezv\u0103luie bugetele canalelor, comisioanele agen\u021biei sau alocarea cheltuielilor media, dar arat\u0103 c\u0103 achizi\u021bia curent\u0103 are o amploare financiar\u0103 mai mare dec\u00e2t istoricul comparabil al contractelor \u00eenregistrate de cump\u0103r\u0103tor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Peisaj competitiv<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Datele comparabile privind atribuirea identific\u0103 doi contractori. Afi\u0219ajul standard este limitat la 10 rezultate, dar profilul cump\u0103r\u0103torului \u00eenregistreaz\u0103, de asemenea, doar dou\u0103 atribuiri de contracte similare, astfel \u00eenc\u00e2t cei doi furnizori numi\u021bi reprezint\u0103 setul complet comparabil \u00eenregistrat \u00een prezent pentru acest cump\u0103r\u0103tor \u0219i categorie.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Rang<\/strong><\/td><td><strong>Contractant<\/strong><\/td><td><strong>Valoare total\u0103<\/strong><\/td><td><strong>Contracte<\/strong><\/td><td><strong>Valoare medie<\/strong><\/td><\/tr><tr><td>1<\/td><td>SERVICII KUO<\/td><td>502.000 EUR<\/td><td>1<\/td><td>502.000 EUR<\/td><\/tr><tr><td>2<\/td><td>ANDALUZA DE FERIAS Y CONGRESOS<\/td><td>158.000 EUR<\/td><td>1<\/td><td>158.000 EUR<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Folosind valorile afi\u0219ate ale contractorilor, SERVICES KUO reprezint\u0103 aproximativ 76,11 TP3T din cele 660.000 EUR reprezentate de cele dou\u0103 contracte atribuite, \u00een timp ce ANDALUZA DE FERIAS Y CONGRESOS reprezint\u0103 aproximativ 23,91 TP3T. Profilul cump\u0103r\u0103torului raporteaz\u0103 661.000 EUR pentru aceast\u0103 categorie, deci diferen\u021ba de 1.000 EUR este \u00een concordan\u021b\u0103 cu valorile rotunjite afi\u0219ate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambii furnizori sunt asocia\u021bi cu c\u00e2te un contract fiecare. Prin urmare, nu exist\u0103 un c\u00e2\u0219tig\u0103tor recurent \u00een setul comparabil \u00eenregistrat. Modelul este concentrat pe valoare, mai degrab\u0103 dec\u00e2t pe num\u0103r de contracte, atribuirea mai mare, SERVICES KUO, de\u021bin\u00e2nd mai mult de trei sferturi din totalul afi\u0219at.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analiza pe \u021bar\u0103 a contractorilor include doar Spania, cu 661.000 EUR pentru dou\u0103 contracte \u0219i o medie afi\u0219at\u0103 de 330.000 EUR. Aceast\u0103 concentrare geografic\u0103 este \u00een concordan\u021b\u0103 cu cerin\u021ba de cunoa\u0219tere a limbii spaniole \u0219i cu nevoia explicit\u0103 de prezen\u021b\u0103 opera\u021bional\u0103 \u00een Malaga sau \u00een zona sa metropolitan\u0103. Nu \u00eempiedic\u0103 agen\u021biile externe s\u0103 concureze, dar orice ofertant trebuie s\u0103 poat\u0103 \u00eendeplini aceste condi\u021bii practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Valoarea estimat\u0103 \u00een prezent este de aproximativ 3,3 ori valoarea de 502.000 EUR asociat\u0103 cu cel mai mare contractor comparabil \u0219i de aproximativ 2,5 ori valoarea combinat\u0103 a atribuirii comparabile. Pentru echipele de calificare, acest lucru face ca capacitatea financiar\u0103 \u0219i de livrare s\u0103 fie mai importante dec\u00e2t ar putea sugera ini\u021bial num\u0103rul mic de atribuiri \u00eenregistrate anterior.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Semnale comerciale \u0219i procedurale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Procedura deschis\u0103 permite furnizorilor interesa\u021bi s\u0103 \u00ee\u0219i prezinte oferta direct, f\u0103r\u0103 o etap\u0103 prealabil\u0103 de selec\u021bie competitiv\u0103, a\u0219a cum este men\u021bionat\u0103 \u00een informa\u021biile disponibile. Aceasta creeaz\u0103 acces formal pe pia\u021b\u0103, \u00eens\u0103 cerin\u021bele opera\u021bionale \u0219i lingvistice vor determina \u00een continuare care furnizori pot r\u0103spunde \u00een mod credibil.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Model de premiere: <\/strong>Calitatea \u0219i pre\u021bul sunt evaluate ambele. Nu este men\u021bionat\u0103 nicio pondere procentual\u0103, a\u0219adar ofertan\u021bii nu ar trebui s\u0103 presupun\u0103 c\u0103 vreunul dintre criterii este dominant \u0219i ar trebui s\u0103 consulte metodologia complet\u0103 de notare \u00eenainte de a finaliza r\u0103spunsul.<\/li>\n\n\n\n<li><strong>Constr\u00e2ngere de limb\u0103: <\/strong>Ofertele trebuie depuse \u00een limba spaniol\u0103. Prin urmare, redactarea ofertelor, dovezile, programele comerciale \u0219i clarific\u0103rile trebuie gestionate \u00een limba spaniol\u0103.<\/li>\n\n\n\n<li><strong>Prezen\u021b\u0103 opera\u021bional\u0103 local\u0103: <\/strong>O delega\u021bie opera\u021bional\u0103 este necesar\u0103 \u00een Malaga sau \u00een zona sa metropolitan\u0103, deoarece contractul depinde de o coordonare permanent\u0103 \u0219i este direct legat de campaniile \u0219i evenimentele dezvoltate \u00een Malaga.<\/li>\n\n\n\n<li><strong>Structura cu un singur lot: <\/strong>\u00centreaga cerin\u021b\u0103 este grupat\u0103 \u00eentr-un singur lot. Furnizorii nu pot participa printr-un canal media mai restr\u00e2ns, un pachet exclusiv creativ sau un segment specific evenimentului.<\/li>\n\n\n\n<li><strong>Durata contractului: <\/strong>Termenul este de 12 luni. Informa\u021biile disponibile nu men\u021bioneaz\u0103 o op\u021biune de prelungire sau o dat\u0103 de mobilizare.<\/li>\n\n\n\n<li><strong>Termen limit\u0103 de depunere:<\/strong> Perioada de la publicarea din 8 iulie 2026 p\u00e2n\u0103 la termenul limit\u0103 din 6 august 2026 este de 29 de zile calendaristice. Deschiderea ofertelor va avea loc pe 7 august 2026.<\/li>\n\n\n\n<li><strong>Finan\u021bare UE:<\/strong> Achizi\u021bia nu beneficiaz\u0103 de finan\u021bare UE.<\/li>\n\n\n\n<li><strong>Livrare geografic\u0103:<\/strong> Principalul loc de executare este Malaga, \u00eent\u0103rit\u0103 de cerin\u021ba unei delega\u021bii opera\u021bionale locale sau metropolitane.<\/li>\n\n\n\n<li><strong>Guvernan\u021ba reducerilor media:<\/strong> FYCMA declar\u0103 c\u0103 va negocia reduceri la tarifele media la nivel global. Ofertan\u021bii trebuie s\u0103 se asigure c\u0103 tarifele, comisioanele \u0219i modelul de cump\u0103rare propuse sunt compatibile cu reducerile negociate de cump\u0103r\u0103tor, \u00een loc s\u0103 \u00ee\u0219i asume controlul comercial deplin asupra tarifelor media.<\/li>\n\n\n\n<li><strong>L\u0103\u021bimea domeniului de aplicare: <\/strong>Contractul include planificarea de baz\u0103 \u0219i achizi\u021bionarea de materiale media, plus activit\u0103\u021bi de consultan\u021b\u0103, comunicare, promovare, evenimente, acoperire media \u0219i activit\u0103\u021bi creative care pot ap\u0103rea. Planificarea resurselor ar trebui s\u0103 acopere domeniul de aplicare integrat, mai degrab\u0103 dec\u00e2t doar plasarea \u00een media.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Combinarea unui mandat de un an cu un domeniu de aplicare integrat larg spore\u0219te importan\u021ba unui model opera\u021bional imediat func\u021bional. Achizi\u021biile publice nu ofer\u0103 bugete pentru fiecare canal \u00een parte, volumele preconizate ale campaniilor, nivelurile de personal sau \u00eemp\u0103r\u021birea cheltuielilor media \u0219i remunera\u021bia agen\u021biei. Aceste detalii ar trebui rezolvate prin intermediul materialelor de achizi\u021bii \u0219i al procesului de clarificare, mai degrab\u0103 dec\u00e2t s\u0103 fie deduse din valoarea total\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Context strategic \u0219i interpretare<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Problema central\u0103 de calificare este compatibilitatea opera\u021bional\u0103. Procedura este deschis\u0103, dar cump\u0103r\u0103torul necesit\u0103 licita\u021bii \u00een limba spaniol\u0103, coordonare permanent\u0103 \u0219i o delega\u021bie opera\u021bional\u0103 fizic\u0103 \u00een Malaga sau \u00een zona metropolitan\u0103. Un furnizor cu acredit\u0103ri solide \u00een achizi\u021bionarea de media, dar f\u0103r\u0103 o structur\u0103 opera\u021bional\u0103 local\u0103 credibil\u0103, s-ar confrunta cu o lacun\u0103 \u00een livrarea materialelor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Designul cu lot unic favorizeaz\u0103 agen\u021biile care pot combina planificarea media, serviciile de intermediere, achizi\u021biile, monitorizarea \u0219i activitatea de consultan\u021b\u0103 sub un singur model de livrare. Activit\u0103\u021bile suplimentare de comunicare, evenimente, acoperire media \u0219i creative extind cerin\u021ba de capacitate. Firmele specializate pot participa \u00een continuare prin parteneriate sau subcontractare, acolo unde este permis, dar ofertantul principal trebuie s\u0103 poat\u0103 de\u021bine serviciul complet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Istoricul concuren\u021bial este scurt, dar concentrat. SERVICES KUO de\u021bine aproximativ trei sferturi din valoarea comparabil\u0103 a atribuirilor afi\u0219ate, \u00een timp ce ambii furnizori \u00eenregistra\u021bi au c\u00e2te un contract fiecare. \u00cen acela\u0219i timp, estimarea actual\u0103 de 1,64 milioane EUR este substan\u021bial mai mare dec\u00e2t atribuirile comparabile \u00eenregistrate. Prin urmare, ofertan\u021bii ar trebui s\u0103 evalueze oportunitatea actual\u0103 pe baza propriilor cerin\u021be opera\u021bionale \u0219i comerciale, mai degrab\u0103 dec\u00e2t s\u0103 trateze cele dou\u0103 atribuiri istorice ca o aproximare complet\u0103 a probabilelor aspecte economice ale contractului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cele \u0219apte re\u00eennoiri similare ale cump\u0103r\u0103torului, \u00een valoare de 9,3 milioane EUR, adaug\u0103 o perspectiv\u0103 pe termen lung pentru cont. Contractul actual dureaz\u0103 12 luni, \u00een timp ce datele privind re\u00eennoirile la nivel de categorie indic\u0103 faptul c\u0103 cerin\u021bele media \u0219i de marketing se repet\u0103 \u00een cadrul activit\u0103\u021bii mai ample de achizi\u021bii a cump\u0103r\u0103torului. Acest lucru sus\u021bine monitorizarea continu\u0103, dar nu confirm\u0103 c\u0103 prezentul contract va fi re\u00eennoit sau prelungit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Declara\u021bia FYCMA conform c\u0103reia va negocia reduceri media la nivel global este o alt\u0103 caracteristic\u0103 comercial\u0103 important\u0103. Agen\u021biile ar trebui s\u0103 separe valoarea pe care o adaug\u0103 prin planificare, execu\u021bie, monitorizare, consultan\u021b\u0103 \u0219i coordonare de presupunerile privind ob\u021binerea reducerilor tarifelor media. Modelul de stabilire a pre\u021burilor trebuie s\u0103 r\u0103m\u00e2n\u0103 coerent atunci c\u00e2nd cump\u0103r\u0103torul \u00ee\u0219i p\u0103streaz\u0103 un rol direct \u00een negocierea reducerilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizatorii Hermix care analizeaz\u0103 aceast\u0103 licita\u021bie pot accesa instantaneu aceste informa\u021bii competitive, inclusiv profiluri detaliate ale contractorilor, modele de cheltuieli ale autorit\u0103\u021bilor \u0219i fluxul complet de re\u00eennoiri, \u00een c\u00e2teva minute, \u00een loc de ore.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concluzii practice pentru ofertan\u021bi<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Cui i se potrive\u0219te aceast\u0103 ofert\u0103<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Agen\u021bii media integrate capabile s\u0103 planifice, s\u0103 intermedieze, s\u0103 achizi\u021bioneze \u0219i s\u0103 monitorizeze publicitate \u00een pres\u0103, radio, televiziune, internet \u0219i alte canale de comunicare.<\/li>\n\n\n\n<li>Furnizori cu capacitate de licitare \u0219i livrare \u00een limba spaniol\u0103, plus o delega\u021bie opera\u021bional\u0103 \u00een Malaga sau \u00een zona metropolitan\u0103.<\/li>\n\n\n\n<li>Agen\u021bii cu capacitatea financiar\u0103 \u0219i opera\u021bional\u0103 de a gestiona un angajament de 12 luni, \u00een valoare de 1.644.792,30 EUR, printr-un singur contract principal.<\/li>\n\n\n\n<li>Furnizori capabili s\u0103 combine achizi\u021biile media cu consultan\u021b\u0103 tehnic\u0103, sprijin pentru campanii, activit\u0103\u021bi de comunicare, activit\u0103\u021bi legate de evenimente, acoperire media \u0219i dezvoltare creativ\u0103, atunci c\u00e2nd este necesar.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Puncte critice de aten\u021bie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Perioada de depunere a ofertelor este de 29 de zile calendaristice, \u00eentre 8 iulie \u0219i 6 august 2026. Deschiderea ofertelor este programat\u0103 pentru 7 august 2026.<br>Ofertele trebuie depuse \u00een limba spaniol\u0103. Traducerea, revizuirea juridic\u0103 \u0219i aprobarea intern\u0103 trebuie planificate \u00een cadrul aceluia\u0219i calendar.<br>Delegarea opera\u021bional\u0103 \u00een Malaga sau \u00een zona sa metropolitan\u0103 este o cerin\u021b\u0103 explicit\u0103 de livrare. O promisiune general\u0103 de coordonare la distan\u021b\u0103 nu r\u0103spunde condi\u021biei men\u021bionate.<br>Achizi\u021bia utilizeaz\u0103 un singur lot pentru \u00eentregul domeniu de aplicare. Ofertan\u021bii trebuie s\u0103 acopere cerin\u021ba integrat\u0103, mai degrab\u0103 dec\u00e2t s\u0103 selecteze canale media individuale sau componente de servicii.<br>Calitatea \u0219i pre\u021bul sunt criteriile de atribuire declarate, dar nu sunt furnizate ponderi. Consulta\u021bi cadrul detaliat de notare \u00eenainte de a decide cum s\u0103 aloca\u021bi efortul de licita\u021bie.<br>FYCMA va negocia reduceri cu institu\u021biile media din \u00eentreaga lume. Va alinia remunerarea agen\u021biei \u0219i modelul de cump\u0103rare cu acest acord comercial.<br>Contractul poate include managementul comunic\u0103rii, promovarea, organizarea evenimentelor, acoperirea media \u0219i dezvoltarea creativ\u0103, pe l\u00e2ng\u0103 serviciile de baz\u0103 ale agen\u021biei media. Confirma\u021bi acoperirea resurselor pentru fiecare zon\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 oportunitate de 1.644.792,30 EUR este mai mare dec\u00e2t istoricul comparabil al atribuirilor \u00eenregistrate de cump\u0103r\u0103tor \u0219i combin\u0103 achizi\u021biile de media cu consultan\u021b\u0103, comunicare \u0219i asisten\u021b\u0103 legat\u0103 de evenimente prin intermediul unui singur contract pe 12 luni. O analiz\u0103 structurat\u0103 a cerin\u021belor opera\u021bionale locale, a propunerii \u00een limba spaniol\u0103, a domeniului de aplicare integrat, a contractorilor istorici \u0219i a modelului de reduceri media condus de cump\u0103r\u0103tor vor ajuta furnizorii s\u0103 decid\u0103 rapid dac\u0103 pot licita cu un plan de livrare \u0219i comercial credibil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creeaz\u0103-\u021bi contul gratuit ast\u0103zi la <a href=\"https:\/\/hermix.com\/ro\/sign-up\/\">https:\/\/hermix.com\/sign-up\/<\/a> \u0219i c\u00e2\u0219tiga\u021bi mai multe contracte publice cu ajutorul abord\u0103rii bazate pe date, care ajut\u0103 companiile s\u0103 aib\u0103 succes constant \u00een v\u00e2nz\u0103rile B2G \u00een \u00eentreaga Europ\u0103.<\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/09\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA licita\u021bie public\u0103 pentru agen\u021bii media \u0219i servicii de spa\u021bii publicitare\" style=\"object-fit:cover;\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/09\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image.png 1200w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/09\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image-300x157.png 300w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/09\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image-1024x536.png 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/09\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image-768x402.png 768w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/09\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image-18x9.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>View full tender data: https:\/\/app.hermix.com\/opportunities\/00468352-2026 A \u20ac1.64 million, 12-month media agency contract combines cross-channel advertising procurement with an explicit requirement for operational presence in Malaga and a single integrated service lot. DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA is procuring a media agency to plan, broker, purchase and monitor advertising space across [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"page_builder":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[35],"tags":[],"ppma_author":[17],"class_list":["post-10948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tender-analysis"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Malaga&#039;s \u20ac1.64M media agency tender covers cross-channel advertising, campaign support and event services, with Spanish bidding and local presence required.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Andreea Ilie\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"ro_RO\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Hermix - Win Public Contracts with the Power of AI\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services\" \/>\n\t\t<meta property=\"og:description\" content=\"Malaga&#039;s \u20ac1.64M media agency tender covers cross-channel advertising, campaign support and event services, with Spanish bidding and local presence required.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/09\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/09\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-09-09T15:53:16+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-09T15:53:19+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hermixapp\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@Hermix_sw\" \/>\n\t\t<meta name=\"twitter:title\" content=\"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Malaga&#039;s \u20ac1.64M media agency tender covers cross-channel advertising, campaign support and event services, with Spanish bidding and local presence required.\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@Hermix_sw\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/09\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\\\/#blogposting\",\"name\":\"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services\",\"headline\":\"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services\",\"author\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/author\\\/andreea-ilie\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/hermix.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image.png\",\"width\":1200,\"height\":628,\"caption\":\"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services\"},\"datePublished\":\"2026-09-09T18:53:16+03:00\",\"dateModified\":\"2026-09-09T18:53:19+03:00\",\"inLanguage\":\"ro-RO\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\\\/#webpage\"},\"articleSection\":\"Tender Analysis, Andreea Ilie\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/ro#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hermix.com\\\/ro\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/category\\\/tender-analysis\\\/#listItem\",\"name\":\"Tender Analysis\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/category\\\/tender-analysis\\\/#listItem\",\"position\":2,\"name\":\"Tender Analysis\",\"item\":\"https:\\\/\\\/hermix.com\\\/ro\\\/category\\\/tender-analysis\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\\\/#listItem\",\"name\":\"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/ro#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\\\/#listItem\",\"position\":3,\"name\":\"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/category\\\/tender-analysis\\\/#listItem\",\"name\":\"Tender Analysis\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/#organization\",\"name\":\"Hermix\",\"description\":\"Win Public Contracts with the Power of AI\",\"url\":\"https:\\\/\\\/hermix.com\\\/ro\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.hermix.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/hermix_logo.png\",\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\\\/#organizationLogo\"},\"image\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/hermixapp\",\"https:\\\/\\\/twitter.com\\\/Hermix_sw\",\"https:\\\/\\\/www.instagram.com\\\/hermix_sw\\\/\",\"https:\\\/\\\/be.linkedin.com\\\/company\\\/hermix\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/author\\\/andreea-ilie\\\/#author\",\"url\":\"https:\\\/\\\/hermix.com\\\/ro\\\/author\\\/andreea-ilie\\\/\",\"name\":\"Andreea Ilie\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\\\/#webpage\",\"url\":\"https:\\\/\\\/hermix.com\\\/ro\\\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\\\/\",\"name\":\"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services\",\"description\":\"Malaga's \\u20ac1.64M media agency tender covers cross-channel advertising, campaign support and event services, with Spanish bidding and local presence required.\",\"inLanguage\":\"ro-RO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/author\\\/andreea-ilie\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/author\\\/andreea-ilie\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/hermix.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image.png\",\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\\\/#mainImage\",\"width\":1200,\"height\":628,\"caption\":\"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\\\/#mainImage\"},\"datePublished\":\"2026-09-09T18:53:16+03:00\",\"dateModified\":\"2026-09-09T18:53:19+03:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/#website\",\"url\":\"https:\\\/\\\/hermix.com\\\/ro\\\/\",\"name\":\"Hermix\",\"description\":\"Win Public Contracts with the Power of AI\",\"inLanguage\":\"ro-RO\",\"publisher\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/ro\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA licita\u021bie public\u0103 pentru agen\u021bii media \u0219i servicii de spa\u021bii publicitare","description":"Licita\u021bia de 1,64 milioane de euro a agen\u021biei media din Malaga acoper\u0103 publicitatea pe mai multe canale, asisten\u021ba pentru campanii \u0219i serviciile de evenimente, fiind necesar\u0103 o licita\u021bie spaniol\u0103 \u0219i o prezen\u021b\u0103 local\u0103.","canonical_url":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/#blogposting","name":"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services","headline":"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services","author":{"@id":"https:\/\/hermix.com\/ro\/author\/andreea-ilie\/#author"},"publisher":{"@id":"https:\/\/hermix.com\/ro\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/hermix.com\/wp-content\/uploads\/2026\/09\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image.png","width":1200,"height":628,"caption":"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services"},"datePublished":"2026-09-09T18:53:16+03:00","dateModified":"2026-09-09T18:53:19+03:00","inLanguage":"ro-RO","mainEntityOfPage":{"@id":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/#webpage"},"isPartOf":{"@id":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/#webpage"},"articleSection":"Tender Analysis, Andreea Ilie"},{"@type":"BreadcrumbList","@id":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/hermix.com\/ro#listItem","position":1,"name":"Home","item":"https:\/\/hermix.com\/ro","nextItem":{"@type":"ListItem","@id":"https:\/\/hermix.com\/ro\/category\/tender-analysis\/#listItem","name":"Tender Analysis"}},{"@type":"ListItem","@id":"https:\/\/hermix.com\/ro\/category\/tender-analysis\/#listItem","position":2,"name":"Tender Analysis","item":"https:\/\/hermix.com\/ro\/category\/tender-analysis\/","nextItem":{"@type":"ListItem","@id":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/#listItem","name":"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services"},"previousItem":{"@type":"ListItem","@id":"https:\/\/hermix.com\/ro#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/#listItem","position":3,"name":"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services","previousItem":{"@type":"ListItem","@id":"https:\/\/hermix.com\/ro\/category\/tender-analysis\/#listItem","name":"Tender Analysis"}}]},{"@type":"Organization","@id":"https:\/\/hermix.com\/ro\/#organization","name":"Hermix","description":"Win Public Contracts with the Power of AI","url":"https:\/\/hermix.com\/ro\/","logo":{"@type":"ImageObject","url":"https:\/\/www.hermix.com\/wp-content\/uploads\/2022\/04\/hermix_logo.png","@id":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/#organizationLogo"},"image":{"@id":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/hermixapp","https:\/\/twitter.com\/Hermix_sw","https:\/\/www.instagram.com\/hermix_sw\/","https:\/\/be.linkedin.com\/company\/hermix"]},{"@type":"Person","@id":"https:\/\/hermix.com\/ro\/author\/andreea-ilie\/#author","url":"https:\/\/hermix.com\/ro\/author\/andreea-ilie\/","name":"Andreea Ilie"},{"@type":"WebPage","@id":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/#webpage","url":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/","name":"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services","description":"Malaga's \u20ac1.64M media agency tender covers cross-channel advertising, campaign support and event services, with Spanish bidding and local presence required.","inLanguage":"ro-RO","isPartOf":{"@id":"https:\/\/hermix.com\/ro\/#website"},"breadcrumb":{"@id":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/#breadcrumblist"},"author":{"@id":"https:\/\/hermix.com\/ro\/author\/andreea-ilie\/#author"},"creator":{"@id":"https:\/\/hermix.com\/ro\/author\/andreea-ilie\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/hermix.com\/wp-content\/uploads\/2026\/09\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image.png","@id":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/#mainImage","width":1200,"height":628,"caption":"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services"},"primaryImageOfPage":{"@id":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/#mainImage"},"datePublished":"2026-09-09T18:53:16+03:00","dateModified":"2026-09-09T18:53:19+03:00"},{"@type":"WebSite","@id":"https:\/\/hermix.com\/ro\/#website","url":"https:\/\/hermix.com\/ro\/","name":"Hermix","description":"Win Public Contracts with the Power of AI","inLanguage":"ro-RO","publisher":{"@id":"https:\/\/hermix.com\/ro\/#organization"}}]},"og:locale":"ro_RO","og:site_name":"Hermix - Win Public Contracts with the Power of AI","og:type":"article","og:title":"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services","og:description":"Malaga's \u20ac1.64M media agency tender covers cross-channel advertising, campaign support and event services, with Spanish bidding and local presence required.","og:url":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/","og:image":"https:\/\/hermix.com\/wp-content\/uploads\/2026\/09\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image.png","og:image:secure_url":"https:\/\/hermix.com\/wp-content\/uploads\/2026\/09\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image.png","og:image:width":1200,"og:image:height":628,"article:published_time":"2026-09-09T15:53:16+00:00","article:modified_time":"2026-09-09T15:53:19+00:00","article:publisher":"https:\/\/www.facebook.com\/hermixapp","twitter:card":"summary_large_image","twitter:site":"@Hermix_sw","twitter:title":"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services","twitter:description":"Malaga's \u20ac1.64M media agency tender covers cross-channel advertising, campaign support and event services, with Spanish bidding and local presence required.","twitter:creator":"@Hermix_sw","twitter:image":"https:\/\/hermix.com\/wp-content\/uploads\/2026\/09\/DIRECCION-GENERAL-DEL-PALACIO-DE-FERIAS-Y-CONGRESOS-DE-MALAGA-public-tender-for-media-agency-and-advertising-space-services_featured-image.png"},"aioseo_meta_data":{"post_id":"10948","title":"#post_title","description":"Licita\u021bia de 1,64 milioane de euro a agen\u021biei media din Malaga acoper\u0103 publicitatea pe mai multe canale, asisten\u021ba pentru campanii \u0219i serviciile de evenimente, fiind necesar\u0103 o licita\u021bie spaniol\u0103 \u0219i o prezen\u021b\u0103 local\u0103.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_custom_url":null,"og_image_custom_fields":null,"og_image_url":null,"og_image_width":null,"og_image_height":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_image_url":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"breadcrumb_settings":null,"seo_analyzer_scan_date":null,"created":"2026-09-09 15:49:39","updated":"2026-09-09 18:51:19"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/hermix.com\/ro\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/hermix.com\/ro\/category\/tender-analysis\/\" title=\"Tender Analysis\">Tender Analysis<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tDIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/hermix.com\/ro"},{"label":"Tender Analysis","link":"https:\/\/hermix.com\/ro\/category\/tender-analysis\/"},{"label":"DIRECCION GENERAL DEL PALACIO DE FERIAS Y CONGRESOS DE MALAGA public tender for media agency and advertising space services","link":"https:\/\/hermix.com\/ro\/direccion-general-del-palacio-de-ferias-y-congresos-de-malaga-public-tender-for-media-agency-and-advertising-space-services\/"}],"authors":[{"term_id":17,"user_id":3,"is_guest":0,"slug":"andreea-ilie","display_name":"Andreea Ilie","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/cb0674b58c82c13f3140f57ce6b238abab5257f06d482468c588e76c72b29e8c?s=96&d=mm&r=g","author_category":"","first_name":"","last_name":"","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/hermix.com\/ro\/wp-json\/wp\/v2\/posts\/10948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hermix.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hermix.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hermix.com\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/hermix.com\/ro\/wp-json\/wp\/v2\/comments?post=10948"}],"version-history":[{"count":2,"href":"https:\/\/hermix.com\/ro\/wp-json\/wp\/v2\/posts\/10948\/revisions"}],"predecessor-version":[{"id":10951,"href":"https:\/\/hermix.com\/ro\/wp-json\/wp\/v2\/posts\/10948\/revisions\/10951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hermix.com\/ro\/wp-json\/wp\/v2\/media\/10949"}],"wp:attachment":[{"href":"https:\/\/hermix.com\/ro\/wp-json\/wp\/v2\/media?parent=10948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hermix.com\/ro\/wp-json\/wp\/v2\/categories?post=10948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hermix.com\/ro\/wp-json\/wp\/v2\/tags?post=10948"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/hermix.com\/ro\/wp-json\/wp\/v2\/ppma_author?post=10948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}