{"id":8390,"date":"2026-06-15T00:02:05","date_gmt":"2026-06-15T00:02:05","guid":{"rendered":"https:\/\/hermix.com\/?page_id=8390"},"modified":"2026-08-14T15:23:07","modified_gmt":"2026-08-14T12:23:07","slug":"despre-b2g","status":"publish","type":"page","link":"https:\/\/hermix.com\/ro\/about-b2g\/","title":{"rendered":"Despre B2G"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8390\" class=\"elementor elementor-8390\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-308bb3b e-con-full boxed first hero e-flex e-con e-parent\" data-id=\"308bb3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0ef8da4 e-con-full e-flex e-con e-child\" data-id=\"0ef8da4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-668fe8ea elementor-widget elementor-widget-text-editor\" data-id=\"668fe8ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Despre B2G<br \/>De la companie la guvern<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb7c46 hero-tagline notfullwidth elementor-widget elementor-widget-text-editor\" data-id=\"fdb7c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>B2G reprezint\u0103 v\u00e2nzarea \u0219i marketingul de bunuri \u0219i servicii c\u0103tre administra\u021bia public\u0103 interna\u021bional\u0103, na\u021bional\u0103, federal\u0103, regional\u0103 \u0219i local\u0103. Este o abordare de marketing structurat\u0103 \u0219i sistematic\u0103, bazat\u0103 pe metode B2B\/B2C deja consacrate, cum ar fi datele demografice \u0219i firmografia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7be7af3f e-con-full boxed e-flex e-con e-parent\" data-id=\"7be7af3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4424437b e-con-full e-flex e-con e-child\" data-id=\"4424437b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7187d31e e-con-full e-flex e-con e-child\" data-id=\"7187d31e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14d0bdc6 mt2 elementor-widget elementor-widget-text-editor\" data-id=\"14d0bdc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Pia\u021ba Business-to-Government este:<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1685761 e-con-full e-flex e-con e-child\" data-id=\"1685761\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f2e4b43 e-con-full e-flex e-con e-child\" data-id=\"f2e4b43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5baf000 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5baf000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M271.9 20.2c-9.8-5.6-21.9-5.6-31.8 0l-224 128c-12.6 7.2-18.8 22-15.1 36S17.5 208 32 208l32 0 0 208 0 0-51.2 38.4C4.7 460.4 0 469.9 0 480 0 497.7 14.3 512 32 512l448 0c17.7 0 32-14.3 32-32 0-10.1-4.7-19.6-12.8-25.6l-51.2-38.4 0-208 32 0c14.5 0 27.2-9.8 30.9-23.8s-2.5-28.8-15.1-36l-224-128zM400 208l0 208-64 0 0-208 64 0zm-112 0l0 208-64 0 0-208 64 0zm-112 0l0 208-64 0 0-208 64 0zM256 96a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b41be61 elementor-widget elementor-widget-text-editor\" data-id=\"4b41be61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Relevant. Diferit de B2B\/B2C.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7148b67 e-con-full e-flex e-con e-child\" data-id=\"7148b67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d3d4f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e4d3d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M168 32L24 32C10.7 32 0 42.7 0 56L0 200c0 9.7 5.8 18.5 14.8 22.2S34.1 223.8 41 217l40-40 79 79-79 79-40-40c-6.9-6.9-17.2-8.9-26.2-5.2S0 302.3 0 312L0 456c0 13.3 10.7 24 24 24l144 0c9.7 0 18.5-5.8 22.2-14.8s1.7-19.3-5.2-26.2l-40-40 79-79 79 79-40 40c-6.9 6.9-8.9 17.2-5.2 26.2S270.3 480 280 480l144 0c13.3 0 24-10.7 24-24l0-144c0-9.7-5.8-18.5-14.8-22.2s-19.3-1.7-26.2 5.2l-40 40-79-79 79-79 40 40c6.9 6.9 17.2 8.9 26.2 5.2S448 209.7 448 200l0-144c0-13.3-10.7-24-24-24L280 32c-9.7 0-18.5 5.8-22.2 14.8S256.2 66.1 263 73l40 40-79 79-79-79 40-40c6.9-6.9 8.9-17.2 5.2-26.2S177.7 32 168 32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d06b2e elementor-widget elementor-widget-text-editor\" data-id=\"73d06b2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Enorm. Oportunist. Nedefinit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b470b3f e-con-full e-flex e-con e-child\" data-id=\"6b470b3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cba9c2b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cba9c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-pie\" viewbox=\"0 0 544 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M527.79 288H290.5l158.03 158.03c6.04 6.04 15.98 6.53 22.19.68 38.7-36.46 65.32-85.61 73.13-140.86 1.34-9.46-6.51-17.85-16.06-17.85zm-15.83-64.8C503.72 103.74 408.26 8.28 288.8.04 279.68-.59 272 7.1 272 16.24V240h223.77c9.14 0 16.82-7.68 16.19-16.8zM224 288V50.71c0-9.55-8.39-17.4-17.84-16.06C86.99 51.49-4.1 155.6.14 280.37 4.5 408.51 114.83 513.59 243.03 511.98c50.4-.63 96.97-16.87 135.26-44.03 7.9-5.6 8.42-17.23 1.57-24.08L224 288z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f2e1fa elementor-widget elementor-widget-text-editor\" data-id=\"48f2e1fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O mul\u021bime de date disponibile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a9db07a e-con-full e-flex e-con e-child\" data-id=\"5a9db07a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef3695 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3ef3695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M40 48C26.7 48 16 58.7 16 72l0 48c0 13.3 10.7 24 24 24l48 0c13.3 0 24-10.7 24-24l0-48c0-13.3-10.7-24-24-24L40 48zM192 64c-17.7 0-32 14.3-32 32s14.3 32 32 32l288 0c17.7 0 32-14.3 32-32s-14.3-32-32-32L192 64zm0 160c-17.7 0-32 14.3-32 32s14.3 32 32 32l288 0c17.7 0 32-14.3 32-32s-14.3-32-32-32l-288 0zm0 160c-17.7 0-32 14.3-32 32s14.3 32 32 32l288 0c17.7 0 32-14.3 32-32s-14.3-32-32-32l-288 0zM16 232l0 48c0 13.3 10.7 24 24 24l48 0c13.3 0 24-10.7 24-24l0-48c0-13.3-10.7-24-24-24l-48 0c-13.3 0-24 10.7-24 24zM40 368c-13.3 0-24 10.7-24 24l0 48c0 13.3 10.7 24 24 24l48 0c13.3 0 24-10.7 24-24l0-48c0-13.3-10.7-24-24-24l-48 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c7e492 elementor-widget elementor-widget-text-editor\" data-id=\"65c7e492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>F\u0103r\u0103 metode sau instrumente repetabile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83c2f62 e-con-full boxed b-grey e-flex e-con e-parent\" data-id=\"83c2f62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15d2d5e e-con-full icons e-flex e-con e-child\" data-id=\"15d2d5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2a426 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3d2a426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>De la companie la guvern \u2013 B2G<\/strong> are sume uria\u0219e de bani.<\/p><p>Sectorul public reprezint\u0103 <strong>47-54% din PIB.\u00a0 <\/strong>Achizi\u021biile publice sunt <strong>14-20% din PIB<\/strong>.<\/p><p>Exist\u0103 provoc\u0103ri specifice, dar \u0219i oportunit\u0103\u021bi pe aceast\u0103 pia\u021b\u0103.\u00a0<\/p><p>Este <a href=\"https:\/\/www.stefanmorcov.com\/publications\" target=\"_blank\" rel=\"noopener\">complex<\/a>, transparent, previzibil, sustenabil \u0219i acum: <strong>automatizabil<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60fb94e e-con-full boxed tight e-flex e-con e-parent\" data-id=\"60fb94e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e5d186 e-con-full e-flex e-con e-child\" data-id=\"8e5d186\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-beaa024 e-con-full e-flex e-con e-child\" data-id=\"beaa024\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8614fe7 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8614fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>B2G este distinct de B2B\/B2C<\/h3>\n<p class=\"big\"><b>Grafic\u0103 guvernamental\u0103<\/b> este segmentarea B2G bazat\u0103 pe caracteristici specifice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53104d2 elementor-widget elementor-widget-image\" data-id=\"53104d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"645\" height=\"525\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/B2G.v2.png\" class=\"attachment-full size-full wp-image-8204\" alt=\"\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/B2G.v2.png 645w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/B2G.v2-300x244.png 300w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65addff e-con-full e-flex e-con e-child\" data-id=\"65addff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-128ca340 elementor-widget elementor-widget-image\" data-id=\"128ca340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1847\" height=\"2311\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/b2g-large.png\" class=\"attachment-full size-full wp-image-8205\" alt=\"\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/b2g-large.png 1847w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/b2g-large-240x300.png 240w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/b2g-large-818x1024.png 818w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/b2g-large-768x961.png 768w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/b2g-large-1228x1536.png 1228w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/b2g-large-1637x2048.png 1637w\" sizes=\"(max-width: 1847px) 100vw, 1847px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79e81e8f e-con-full boxed icons e-flex e-con e-parent\" data-id=\"79e81e8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-489a7e8d e-con-full e-flex e-con e-child\" data-id=\"489a7e8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a12e749 e-con-full tight e-flex e-con e-child\" data-id=\"4a12e749\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa48a00 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"aa48a00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M271.9 20.2c-9.8-5.6-21.9-5.6-31.8 0l-224 128c-12.6 7.2-18.8 22-15.1 36S17.5 208 32 208l32 0 0 208 0 0-51.2 38.4C4.7 460.4 0 469.9 0 480 0 497.7 14.3 512 32 512l448 0c17.7 0 32-14.3 32-32 0-10.1-4.7-19.6-12.8-25.6l-51.2-38.4 0-208 32 0c14.5 0 27.2-9.8 30.9-23.8s-2.5-28.8-15.1-36l-224-128zM400 208l0 208-64 0 0-208 64 0zm-112 0l0 208-64 0 0-208 64 0zm-112 0l0 208-64 0 0-208 64 0zM256 96a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b7dd20f elementor-widget elementor-widget-text-editor\" data-id=\"4b7dd20f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Grafic\u0103 guvernamental\u0103<\/h4><p>institu\u021bii financiare, organiza\u021bii publice \u0219i cump\u0103r\u0103tori, cu analiz\u0103 detaliat\u0103 a profilului, tipului, nivelului, acoperirii, domeniului, dimensiunii, bugetului, cheltuielilor<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52c87756 e-con-full tight e-flex e-con e-child\" data-id=\"52c87756\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c93d41 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8c93d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-city\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M616 192H480V24c0-13.26-10.74-24-24-24H312c-13.26 0-24 10.74-24 24v72h-64V16c0-8.84-7.16-16-16-16h-16c-8.84 0-16 7.16-16 16v80h-64V16c0-8.84-7.16-16-16-16H80c-8.84 0-16 7.16-16 16v80H24c-13.26 0-24 10.74-24 24v360c0 17.67 14.33 32 32 32h576c17.67 0 32-14.33 32-32V216c0-13.26-10.75-24-24-24zM128 404c0 6.63-5.37 12-12 12H76c-6.63 0-12-5.37-12-12v-40c0-6.63 5.37-12 12-12h40c6.63 0 12 5.37 12 12v40zm0-96c0 6.63-5.37 12-12 12H76c-6.63 0-12-5.37-12-12v-40c0-6.63 5.37-12 12-12h40c6.63 0 12 5.37 12 12v40zm0-96c0 6.63-5.37 12-12 12H76c-6.63 0-12-5.37-12-12v-40c0-6.63 5.37-12 12-12h40c6.63 0 12 5.37 12 12v40zm128 192c0 6.63-5.37 12-12 12h-40c-6.63 0-12-5.37-12-12v-40c0-6.63 5.37-12 12-12h40c6.63 0 12 5.37 12 12v40zm0-96c0 6.63-5.37 12-12 12h-40c-6.63 0-12-5.37-12-12v-40c0-6.63 5.37-12 12-12h40c6.63 0 12 5.37 12 12v40zm0-96c0 6.63-5.37 12-12 12h-40c-6.63 0-12-5.37-12-12v-40c0-6.63 5.37-12 12-12h40c6.63 0 12 5.37 12 12v40zm160 96c0 6.63-5.37 12-12 12h-40c-6.63 0-12-5.37-12-12v-40c0-6.63 5.37-12 12-12h40c6.63 0 12 5.37 12 12v40zm0-96c0 6.63-5.37 12-12 12h-40c-6.63 0-12-5.37-12-12v-40c0-6.63 5.37-12 12-12h40c6.63 0 12 5.37 12 12v40zm0-96c0 6.63-5.37 12-12 12h-40c-6.63 0-12-5.37-12-12V76c0-6.63 5.37-12 12-12h40c6.63 0 12 5.37 12 12v40zm160 288c0 6.63-5.37 12-12 12h-40c-6.63 0-12-5.37-12-12v-40c0-6.63 5.37-12 12-12h40c6.63 0 12 5.37 12 12v40zm0-96c0 6.63-5.37 12-12 12h-40c-6.63 0-12-5.37-12-12v-40c0-6.63 5.37-12 12-12h40c6.63 0 12 5.37 12 12v40z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-571f9acd elementor-widget elementor-widget-text-editor\" data-id=\"571f9acd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Firmografie \u0219i demografie<\/h4><div><p>profilarea detaliat\u0103 a v\u00e2nz\u0103torilor, beneficiarilor, companiilor \u0219i firmelor de consultan\u021b\u0103 active \u00een sectorul public european, cartografierea alian\u021belor \u0219i a concuren\u021bilor<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80c18cd e-con-full tight e-flex e-con e-child\" data-id=\"80c18cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc5f4a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7fc5f4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-line\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM464 96H345.94c-21.38 0-32.09 25.85-16.97 40.97l32.4 32.4L288 242.75l-73.37-73.37c-12.5-12.5-32.76-12.5-45.25 0l-68.69 68.69c-6.25 6.25-6.25 16.38 0 22.63l22.62 22.62c6.25 6.25 16.38 6.25 22.63 0L192 237.25l73.37 73.37c12.5 12.5 32.76 12.5 45.25 0l96-96 32.4 32.4c15.12 15.12 40.97 4.41 40.97-16.97V112c.01-8.84-7.15-16-15.99-16z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7e8711 elementor-widget elementor-widget-text-editor\" data-id=\"7c7e8711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Analiza comportamental\u0103<\/h4><div><div><p>istoricul obiceiurilor de cheltuieli \u0219i al particip\u0103rii pe pia\u021b\u0103, produse \u0219i servicii, tendin\u021be<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52835f89 e-con-full mt3 e-flex e-con e-child\" data-id=\"52835f89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-329f8e65 e-con-full tight e-flex e-con e-child\" data-id=\"329f8e65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7711209 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7711209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-globe-europe\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm200 248c0 22.5-3.9 44.2-10.8 64.4h-20.3c-4.3 0-8.4-1.7-11.4-4.8l-32-32.6c-4.5-4.6-4.5-12.1.1-16.7l12.5-12.5v-8.7c0-3-1.2-5.9-3.3-8l-9.4-9.4c-2.1-2.1-5-3.3-8-3.3h-16c-6.2 0-11.3-5.1-11.3-11.3 0-3 1.2-5.9 3.3-8l9.4-9.4c2.1-2.1 5-3.3 8-3.3h32c6.2 0 11.3-5.1 11.3-11.3v-9.4c0-6.2-5.1-11.3-11.3-11.3h-36.7c-8.8 0-16 7.2-16 16v4.5c0 6.9-4.4 13-10.9 15.2l-31.6 10.5c-3.3 1.1-5.5 4.1-5.5 7.6v2.2c0 4.4-3.6 8-8 8h-16c-4.4 0-8-3.6-8-8s-3.6-8-8-8H247c-3 0-5.8 1.7-7.2 4.4l-9.4 18.7c-2.7 5.4-8.2 8.8-14.3 8.8H194c-8.8 0-16-7.2-16-16V199c0-4.2 1.7-8.3 4.7-11.3l20.1-20.1c4.6-4.6 7.2-10.9 7.2-17.5 0-3.4 2.2-6.5 5.5-7.6l40-13.3c1.7-.6 3.2-1.5 4.4-2.7l26.8-26.8c2.1-2.1 3.3-5 3.3-8 0-6.2-5.1-11.3-11.3-11.3H258l-16 16v8c0 4.4-3.6 8-8 8h-16c-4.4 0-8-3.6-8-8v-20c0-2.5 1.2-4.9 3.2-6.4l28.9-21.7c1.9-.1 3.8-.3 5.7-.3C358.3 56 448 145.7 448 256zM130.1 149.1c0-3 1.2-5.9 3.3-8l25.4-25.4c2.1-2.1 5-3.3 8-3.3 6.2 0 11.3 5.1 11.3 11.3v16c0 3-1.2 5.9-3.3 8l-9.4 9.4c-2.1 2.1-5 3.3-8 3.3h-16c-6.2 0-11.3-5.1-11.3-11.3zm128 306.4v-7.1c0-8.8-7.2-16-16-16h-20.2c-10.8 0-26.7-5.3-35.4-11.8l-22.2-16.7c-11.5-8.6-18.2-22.1-18.2-36.4v-23.9c0-16 8.4-30.8 22.1-39l42.9-25.7c7.1-4.2 15.2-6.5 23.4-6.5h31.2c10.9 0 21.4 3.9 29.6 10.9l43.2 37.1h18.3c8.5 0 16.6 3.4 22.6 9.4l17.3 17.3c3.4 3.4 8.1 5.3 12.9 5.3H423c-32.4 58.9-93.8 99.5-164.9 103.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61261539 elementor-widget elementor-widget-text-editor\" data-id=\"61261539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Segmentare geografic\u0103<\/h4><p>cine cheltuie\u0219te, cine beneficiaz\u0103, unde se cheltuiesc banii<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f84b018 e-con-full tight e-flex e-con e-child\" data-id=\"5f84b018\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-338dd59 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"338dd59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-money-bill\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M608 64H32C14.33 64 0 78.33 0 96v320c0 17.67 14.33 32 32 32h576c17.67 0 32-14.33 32-32V96c0-17.67-14.33-32-32-32zM48 400v-64c35.35 0 64 28.65 64 64H48zm0-224v-64h64c0 35.35-28.65 64-64 64zm272 176c-44.19 0-80-42.99-80-96 0-53.02 35.82-96 80-96s80 42.98 80 96c0 53.03-35.83 96-80 96zm272 48h-64c0-35.35 28.65-64 64-64v64zm0-224c-35.35 0-64-28.65-64-64h64v64z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-406cd23b elementor-widget elementor-widget-text-editor\" data-id=\"406cd23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Segmentare tranzac\u021bional\u0103 \u0219i monetar\u0103<\/h4><div><p>volume, num\u0103r de tranzac\u021bii, dimensiunea pie\u021bei, bugete<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10337265 e-con-full tight e-flex e-con e-child\" data-id=\"10337265\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de51409 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"de51409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-bar\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M332.8 320h38.4c6.4 0 12.8-6.4 12.8-12.8V172.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V76.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-288 0h38.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h38.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-38.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zM496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e0b8 elementor-widget elementor-widget-text-editor\" data-id=\"d6e0b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Recen\u021b\u0103, frecven\u021b\u0103, segmentare monetar\u0103<\/h4><div><div><p>fragmentarea pie\u021bei, varietatea, diversificarea, rela\u021biile \u0219i dependen\u021bele<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53f0f785 e-con-full mt1 e-flex e-con e-child\" data-id=\"53f0f785\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2297231c e-con-full e-flex e-con e-child\" data-id=\"2297231c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45f4d47 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"45f4d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=U3Cc9q3OlkU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20c44ba4 e-con-full e-flex e-con e-child\" data-id=\"20c44ba4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-19814d78 e-con-full tight e-flex e-con e-child\" data-id=\"19814d78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cdda39c elementor-align-center default elementor-widget elementor-widget-button\" data-id=\"2cdda39c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/hermix.com\/ro\/manifestul-b2g\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cite\u0219te Manifestul B2G<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b5eead boldred-a elementor-widget elementor-widget-text-editor\" data-id=\"41b5eead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/08\/B2G-factsheet.pdf\"><strong>Vizualiza\u021bi fi\u0219a informativ\u0103 B2G<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72a45260 e-con-full boxed b-grey last e-flex e-con e-parent\" data-id=\"72a45260\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-68456775 e-con-full tight e-flex e-con e-child\" data-id=\"68456775\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5657e170 elementor-align-center default elementor-widget elementor-widget-button\" data-id=\"5657e170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/hermix.com\/ro\/inscrie-te\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00censcrie-te!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab96f8e elementor-widget elementor-widget-text-editor\" data-id=\"5ab96f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00cenregistreaz\u0103-te \u0219i prime\u0219ti Hermix gratuit pentru primele 1-3 luni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>About B2GBusiness-to-Government B2G is the sale and marketing of goods and services to international, national, federal, regional, and local public administration. It is\u00a0a structured, systematic marketing approach, building on already established B2B\/B2C methods such as demographics &amp; firmographics. The Business-to-Government market is: Relevant.\u00a0 Distinct from B2B\/B2C. Huge. Opportunistic. Undefined. Plenty of data available. No repeatable [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-8390","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"About B2GBusiness-to-Government B2G is the sale and marketing of goods and services to international, national, federal, regional, and local public administration. 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