{"id":10622,"date":"2026-08-12T13:13:45","date_gmt":"2026-08-12T13:13:45","guid":{"rendered":"https:\/\/hermix.com\/?page_id=10622"},"modified":"2026-08-12T13:17:04","modified_gmt":"2026-08-12T13:17:04","slug":"b2g-manifest","status":"publish","type":"page","link":"https:\/\/hermix.com\/nl\/b2g-manifesto\/","title":{"rendered":"Het B2G-manifest"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"10622\" class=\"elementor elementor-10622\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-308bb3b e-con-full boxed first hero e-flex e-con e-parent\" data-id=\"308bb3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0ef8da4 e-con-full e-flex e-con e-child\" data-id=\"0ef8da4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-668fe8ea elementor-widget elementor-widget-text-editor\" data-id=\"668fe8ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Het B2G-manifest<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f45d5 elementor-align-center default elementor-widget elementor-widget-button\" data-id=\"00f45d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/hermix.com\/wp-content\/uploads\/2022\/06\/B2G-manifesto.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download het volledige artikel als PDF.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb7c46 hero-tagline notfullwidth elementor-widget elementor-widget-text-editor\" data-id=\"fdb7c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>B2G is de verkoop en marketing van goederen en diensten aan internationale, nationale, federale, regionale en lokale overheidsinstanties.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60fb94e e-con-full boxed tight e-flex e-con e-parent\" data-id=\"60fb94e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e5d186 e-con-full e-flex e-con e-child\" data-id=\"8e5d186\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-65addff e-con-full e-flex e-con e-child\" data-id=\"65addff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-128ca340 elementor-widget elementor-widget-image\" data-id=\"128ca340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"756\" height=\"849\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/08\/The-B2G-Manifesto.webp\" class=\"attachment-full size-full wp-image-10625\" alt=\"\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/08\/The-B2G-Manifesto.webp 756w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/08\/The-B2G-Manifesto-267x300.webp 267w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/08\/The-B2G-Manifesto-11x12.webp 11w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-beaa024 e-con-full e-flex e-con e-child\" data-id=\"beaa024\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18b3469 elementor-widget elementor-widget-text-editor\" data-id=\"18b3469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"sp-wv4k34\" class=\"sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-wv4k34\">\n<p>B2G is een fundamentele markt, naast Business-to-Consumer (B2C) en Business-to-Business (B2B).<\/p>\n<\/div>\n<div id=\"sp-jxt3m0\" class=\"sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-jxt3m0\">\n<p>Het concept is nieuw en de terminologie wordt nog steeds vastgesteld.<\/p>\n<p>Andere gebruikte termen zijn: B2PA - Business-to-Public-Administration (bedrijf naar openbaar bestuur); B2PS - Business-to-Public-Sector (bedrijf naar de publieke sector); PS - public sector (publieke sector); PP - public procurement (openbare aanbesteding).<\/p>\n<ul class=\"sp-bulletlist-wrapper\">\n<li class=\"sp-flex sp-items-center sp-bullet-list-item-jn95pj-0 sp-justify-start\">B2G \u2013 Business-to-Government is een relevant marketing- en verkoopgebied, dat zich onderscheidt van B2B of B2C.<\/li>\n<li class=\"sp-flex sp-items-center sp-bullet-list-item-jn95pj-1 sp-justify-start\"><i class=\"fa-fw fa-lg fas fa-check\"><\/i>B2G is enorm en biedt veel kansen. Het is slecht gedefinieerd en er is weinig onderzoek naar gedaan. Hoewel er bergen data beschikbaar zijn en er een grote behoefte bestaat, zijn er geen herhaalbare methoden of tools.<\/li>\n<li class=\"sp-flex sp-items-center sp-bullet-list-item-jn95pj-2 sp-justify-start\"><i class=\"fa-fw fa-lg fas fa-check\"><\/i>We defini\u00ebren B2G en stellen specifieke B2G-segmentaties en -meetmethoden voor, zoals overheidsgrafieken en affiniteitsmapping.<\/li>\n<li class=\"sp-flex sp-items-center sp-bullet-list-item-jn95pj-3 sp-justify-start\"><i class=\"fa-fw fa-lg fas fa-check\"><\/i>Wij stellen een gestructureerde, systematische aanpak voor strategische B2G-marketing voor, die voortbouwt op reeds bestaande B2B\/B2C-methoden.<\/li>\n<\/ul>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35c2c44 e-flex e-con-boxed e-con e-parent\" data-id=\"35c2c44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5e2ae elementor-align-center default elementor-widget elementor-widget-button\" data-id=\"ff5e2ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/hermix.com\/wp-content\/uploads\/2022\/06\/B2G-manifesto.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download het volledige artikel als PDF.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72a45260 e-con-full boxed b-grey last e-flex e-con e-parent\" data-id=\"72a45260\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-68456775 e-con-full tight e-flex e-con e-child\" data-id=\"68456775\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5657e170 elementor-align-center default elementor-widget elementor-widget-button\" data-id=\"5657e170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/hermix.com\/nl\/registreren\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Registreer!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab96f8e elementor-widget elementor-widget-text-editor\" data-id=\"5ab96f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Registreer je en krijg Hermix de eerste 1-3 maanden gratis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The B2G Manifesto Download the full paper PDF B2G is the sale and marketing of goods and services to international, national, federal, regional, and local public administration. B2G is a fundamental market, alongside Business-to-Consumer (B2C) and Business-to-Business (B2B). The concept is novel, and the terminology is still being defined. Some other terms used are: B2PA [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-10622","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"B2G is the sale and marketing of goods and services to international, national, federal, regional, and local public administration.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/hermix.com\/nl\/b2g-manifesto\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"nl_NL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Hermix - Win Public Contracts with the Power of AI\" \/>\n\t\t<meta property=\"og:type\" content=\"website\" \/>\n\t\t<meta property=\"og:title\" content=\"The B2G Manifesto - 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