{"id":5089,"date":"2025-02-27T13:07:43","date_gmt":"2025-02-27T12:07:43","guid":{"rendered":"https:\/\/hermix.com\/?p=5089"},"modified":"2025-02-27T13:07:43","modified_gmt":"2025-02-27T12:07:43","slug":"innovazione-delle-vendite-nel-settore-pubblico-con-lintelligenza-artificiale-il-caso-hermix","status":"publish","type":"post","link":"https:\/\/hermix.com\/it\/public-sector-sales-innovation-with-ai-the-hermix-case\/","title":{"rendered":"Innovazione nelle vendite del settore pubblico grazie all&#039;intelligenza artificiale: il caso Hermix."},"content":{"rendered":"<h2 class=\"wp-block-heading\">Introduzione<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gli appalti e i contratti pubblici rappresentano un mercato enorme da 2 trilioni di euro nell&#039;Unione Europea (UE), eppure \u00e8 complesso e di difficile accesso. Nonostante i significativi sforzi politici, il mercato \u00e8 ancora distorto, con l&#039;accesso dominato da pochi grandi operatori specializzati. Le moderne tecnologie, come l&#039;intelligenza artificiale, l&#039;apprendimento automatico e gli strumenti LLM (Learning Learning Modeling), offrono significative opportunit\u00e0 per migliorare l&#039;efficienza delle gare d&#039;appalto pubbliche, aumentando i tassi di successo e la qualit\u00e0 delle consegne. Strumenti come Hermix stanno trasformando questo settore supportando il monitoraggio delle gare, l&#039;analisi delle opportunit\u00e0, la preparazione delle offerte e la generazione di proposte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Difficolt\u00e0 nelle vendite del settore pubblico<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le vendite al settore pubblico, che coinvolgono grandi aziende, PMI, societ\u00e0 di consulenza e istituzioni accademiche, presentano delle sfide. I fornitori dedicano una quantit\u00e0 significativa di tempo al monitoraggio e alla valutazione delle offerte, con i responsabili delle prevendite che impiegano fino a 501 TP3T del loro tempo per la lettura e la valutazione delle offerte. La redazione delle offerte \u00e8 costosa, spesso fino a 21 TP3T del valore totale del contratto, o addirittura 61 TP3T di fatturato per le PMI. L&#039;impegno profuso nei processi di gara spesso non \u00e8 proporzionato al valore dell&#039;offerta o al tasso di successo. Gli appalti pubblici sono inoltre caratterizzati da elevate barriere all&#039;ingresso e inefficienze, con solo 1,31 TP3T di aziende dell&#039;UE che accedono ai contratti pubblici.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e0 negli appalti pubblici con Hermix AI<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoraggio e avvisi intelligenti per le gare d&#039;appalto<\/li>\n\n\n\n<li>Analisi di mercato intelligenti, approfondimenti e individuazione delle opportunit\u00e0<\/li>\n\n\n\n<li>Qualificazione delle opportunit\u00e0 basata su budget dei clienti, progetti passati, analisi della concorrenza, analisi dei requisiti, analisi delle competenze, delle certificazioni, degli esperti<\/li>\n\n\n\n<li>Automazione delle proposte, preparazione delle offerte, redazione di bozze con strumenti di IA\/GPT<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Vi presentiamo Hermix.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hermix.com\/it\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Hermix <\/a>Aiuta le aziende a vincere appalti pubblici grazie al monitoraggio delle gare d&#039;appalto basato sull&#039;intelligenza artificiale, all&#039;automazione delle offerte e all&#039;intelligence di mercato. Utilizzato dalle principali aziende. <a href=\"https:\/\/hermix.com\/it\/clienti\/\" target=\"_blank\" rel=\"noopener\" title=\"\">aziende<\/a> come Capgemini, Fujitsu, Indra, Atos-Eviden, Publicis-Sapient, Arhs (Accenture), Aricoma, Intellera (ex PwC, ora Accenture), Unisys, Vass, Technopolis, Engineering, Unisystems, OTE (Cosmote), Brayton, Zitec, Eau de web, Mindit, Edda, Luminess, Axians (Vinci), ecc. aumenta l&#039;efficienza, i tassi di successo e l&#039;accesso agli appalti pubblici.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vantaggi di Hermix<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>efficienza dei costi<\/strong> \u2013 Riqualificazione del team di prevendita\/offerte, passando dall&#039;inserimento dati all&#039;analisi dei dati.<\/li>\n\n\n\n<li><strong>Efficienza, concentrazione<\/strong> \u2013 Aumentare il tasso di successo delle proposte al 60-70%.<\/li>\n\n\n\n<li><strong>Qualit\u00e0 della consegna<\/strong> -Scegliere la tecnologia e i partner migliori.<\/li>\n\n\n\n<li>Vendite sostenibili e ripetibili.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Impatto sul settore pubblico<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;approccio di Hermix, basato sull&#039;intelligenza artificiale, si allinea ai valori europei fondamentali quali trasparenza, efficienza e concorrenza. Contribuisce a democratizzare l&#039;accesso agli appalti pubblici, abbassando le barriere all&#039;ingresso per PMI, startup e nuovi operatori. Anche le autorit\u00e0 pubbliche ne traggono vantaggio, acquisendo una migliore comprensione del proprio ecosistema di fornitori, migliorando la pianificazione degli acquisti e rafforzando le sinergie tra progetti e iniziative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusione<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il mercato B2G richiede tecnologie innovative come l&#039;IA e l&#039;apprendimento automatico per migliorare l&#039;efficienza e l&#039;accessibilit\u00e0. Hermix offre una soluzione pratica per le vendite al settore pubblico, garantendo efficienza in termini di costi, tassi di successo pi\u00f9 elevati e una migliore qualit\u00e0 delle proposte. Grazie a strumenti di IA come Hermix, gli appalti pubblici possono diventare pi\u00f9 trasparenti, efficienti e inclusivi, a vantaggio sia dei fornitori che delle amministrazioni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questa analisi si basa sull&#039;articolo pubblicato da Stefan Morcov, CEO di Hermix, e Michel Bosco, PhD Eng \u2013 EuropIA, MAM, Professore Associato presso l&#039;Universit\u00e9 C\u00f4te d&#039;Azur, nel libro L&#039;intelligence artificielle \u2013 Institut Europia, pubblicato da Ovadia Publishing House.<\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29.png 1366w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29-300x169.png 300w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29-1024x576.png 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29-768x432.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Introduction Public procurement and contracts represent a huge \u20ac2 trillion market in the European Union (EU), yet it is complex and difficult to access. Despite significant policy efforts, the market is still skewed, with access dominated by a few large, specialized players. Modern technology, such as AI, ML, and LLM tools, offers significant opportunities to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"page_builder":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[13],"tags":[],"ppma_author":[16],"class_list":["post-5089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Introduction Public procurement and contracts represent a huge \u20ac2 trillion market in the European Union (EU), yet it is complex and difficult to access. 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Modern technology, such as AI, ML, and LLM tools, offers significant opportunities to","twitter:creator":"@Hermix_sw","twitter:image":"https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29.png"},"aioseo_meta_data":{"post_id":"5089","title":null,"description":null,"keywords":null,"keyphrases":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_custom_url":null,"og_image_custom_fields":null,"og_image_url":null,"og_image_width":null,"og_image_height":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_image_url":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null,"created":"2026-08-20 11:33:21","updated":"2026-08-20 11:33:21"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/hermix.com\/it\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/hermix.com\/it\/category\/insights\/\" title=\"Insights\">Insights<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tPublic sector sales innovation with AI: The Hermix case\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/hermix.com\/it"},{"label":"Insights","link":"https:\/\/hermix.com\/it\/category\/insights\/"},{"label":"Public sector sales innovation with AI: The Hermix case","link":"https:\/\/hermix.com\/it\/public-sector-sales-innovation-with-ai-the-hermix-case\/"}],"authors":[{"term_id":16,"user_id":2,"is_guest":0,"slug":"ana-maria-puiu","display_name":"Ana-Maria Puiu","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/daf02b346ef383e82c6abf3984608b2753f0bfd78c4938ff758ad3f789eda467?s=96&d=mm&r=g","author_category":"","first_name":"","last_name":"","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/hermix.com\/it\/wp-json\/wp\/v2\/posts\/5089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hermix.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hermix.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hermix.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hermix.com\/it\/wp-json\/wp\/v2\/comments?post=5089"}],"version-history":[{"count":0,"href":"https:\/\/hermix.com\/it\/wp-json\/wp\/v2\/posts\/5089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hermix.com\/it\/wp-json\/wp\/v2\/media\/5111"}],"wp:attachment":[{"href":"https:\/\/hermix.com\/it\/wp-json\/wp\/v2\/media?parent=5089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hermix.com\/it\/wp-json\/wp\/v2\/categories?post=5089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hermix.com\/it\/wp-json\/wp\/v2\/tags?post=5089"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/hermix.com\/it\/wp-json\/wp\/v2\/ppma_author?post=5089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}