{"id":7161,"date":"2025-12-11T11:02:21","date_gmt":"2025-12-11T10:02:21","guid":{"rendered":"https:\/\/hermix.com\/?p=7161"},"modified":"2025-12-11T11:02:21","modified_gmt":"2025-12-11T10:02:21","slug":"webinaire-en-direct-comment-les-pme-remportent-des-marches-publics","status":"publish","type":"post","link":"https:\/\/hermix.com\/fr\/how-smes-win-public-contracts-live-webinar\/","title":{"rendered":"Webinaire en direct : Comment les PME remportent des march\u00e9s publics"},"content":{"rendered":"<p class=\"wp-block-paragraph\">D\u00e9couvrez comment les PME peuvent remporter des march\u00e9s publics ; la taille n'est pas un obstacle au succ\u00e8s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/youtu.be\/fXKqu2R5tlM\" title=\"\">Voir l'enregistrement vid\u00e9o<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Webinaire en direct : Comment les PME remportent des march\u00e9s publics, le 15 janvier 2026\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/fXKqu2R5tlM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Comment les PME remportent des march\u00e9s publics webinaire en direct<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ordre du jour<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pourquoi devriez-vous envisager de soumissionner dans le secteur public<\/li>\n\n\n\n<li>Comment trouver des opportunit\u00e9s dans le secteur public, outils, plateformes et tactiques<\/li>\n\n\n\n<li>Mythe et r\u00e9alit\u00e9 des appels d'offres du secteur public : pourquoi la taille ne d\u00e9termine pas le succ\u00e8s<\/li>\n\n\n\n<li>\u00c9laborer une strat\u00e9gie gagnante : de la qualification \u00e0 la proposition<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi s'inscrire ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreuses organisations pensent encore que seules les grandes entreprises peuvent remporter des march\u00e9s publics. En r\u00e9alit\u00e9, des milliers de PME d\u00e9crochent des appels d'offres publics chaque ann\u00e9e, non pas gr\u00e2ce \u00e0 leur taille, mais gr\u00e2ce \u00e0 leur strat\u00e9gie, leur visibilit\u00e9 et des offres bien structur\u00e9es. Apprenez o\u00f9 les opportunit\u00e9s sont publi\u00e9es, comment naviguer dans les r\u00e8gles des march\u00e9s publics et comment \u00e9laborer des propositions convaincantes qui se d\u00e9marquent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qui doit participer :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PDG cherchant \u00e0 s'implanter dans les march\u00e9s publics<\/li>\n\n\n\n<li>Directeurs g\u00e9n\u00e9raux Europe et Europe centrale<\/li>\n\n\n\n<li>Professionnels du d\u00e9veloppement commercial et de la vente<\/li>\n\n\n\n<li>Chefs de projet et consultants en appels d'offres<\/li>\n\n\n\n<li>Toute personne souhaitant p\u00e9n\u00e9trer le march\u00e9 du secteur public ou y am\u00e9liorer ses performances<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">H\u00f4tes :<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sam Singh <\/strong>Associ\u00e9 g\u00e9rant chez Shipleywins. Sam a aid\u00e9 plus de 40 clients \u00e0 augmenter leurs taux de r\u00e9ussite dans les secteurs public et priv\u00e9 et a form\u00e9 plus de 10 000 participants \u00e0 la victoire commerciale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stefan Morcov <\/strong>Fondateur et PDG d'Hermix, une plateforme qui utilise l'intelligence artificielle pour aider les entreprises \u00e0 remporter des march\u00e9s publics gr\u00e2ce \u00e0 des analyses plus intelligentes et \u00e0 l'automatisation. Fort d'une formation en informatique, d'un MBA, d'une certification PMP et d'un doctorat de la KU Leuven, il se passionne pour la technologie, l'IA, l'innovation et la gouvernance publique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Guy Jeurissen<\/strong>: un cadre sup\u00e9rieur chevronn\u00e9 en d\u00e9veloppement des affaires et en ventes et partenaire de Shipley, apportant plus de 35 ans d'exp\u00e9rience au sein d'organisations internationales du secteur des TI et de la technologie. Il aide les entreprises \u00e0 p\u00e9n\u00e9trer de nouveaux march\u00e9s et \u00e0 remporter des contrats strat\u00e9giques complexes dans les secteurs public, semi-public et commercial r\u00e9glement\u00e9 \u00e0 travers l'Europe.<\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/12\/Shipley-Webinar-15-January1200x628_featured-image.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Comment les PME remportent des march\u00e9s publics\" style=\"object-fit:cover;\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/12\/Shipley-Webinar-15-January1200x628_featured-image.png 1200w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/12\/Shipley-Webinar-15-January1200x628_featured-image-300x157.png 300w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/12\/Shipley-Webinar-15-January1200x628_featured-image-1024x536.png 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/12\/Shipley-Webinar-15-January1200x628_featured-image-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Voir aussi nos webinaires pr\u00e9c\u00e9dents<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hermix.com\/fr\/webinaires\/\">Webinaires<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hermix.com\/fr\/drupal-et-lopen-source-ouvrent-des-opportunites-dans-le-secteur-public-europeen\/\" title=\"\">Drupal et l'open source : Saisir les opportunit\u00e9s du secteur public de l'UE 12 f\u00e9vrier 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hermix.com\/fr\/webinaire-en-direct-de-formation-de-demonstration-hermix-2026\/\" title=\"\">Webinaire en direct de d\u00e9monstration et de formation Hermix 2026 le 28 janvier 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hermix.com\/fr\/webinaire-en-direct-du-financement-daujourdhui-aux-appels-doffres-de-demain\/\" title=\"\">Du FINANCEMENT d'aujourd'hui aux APPELS D'OFFRES de demain, webinaire en direct le 25 novembre 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hermix.com\/fr\/webinaire-en-direct-sur-la-gouvernance-des-donnees-et-lintelligence-artificielle-dans-les-marches-publics\/\">Webinaire en direct : Gouvernance des donn\u00e9es et IA dans le secteur public et les achats - 5 mai 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hermix.com\/fr\/webinaire-de-demonstration-et-de-formation-en-direct-sur-les-actualites-hermix\/\" target=\"_blank\" rel=\"noreferrer noopener\">Webinaire en direct actualit\u00e9s, d\u00e9mo et formation Hermix le 21 janvier 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hermix.com\/fr\/webinaire-de-novembre-ia-pour-la-commande-publique-et-les-ventes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Webinaire de novembre : L'IA pour la commande publique et les ventes - 27 novembre 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hermix.com\/fr\/reservez-la-date-pour-le-webinaire-en-direct-de-hermix-sur-lautomatisation-des-ventes-et-lanalytique-par-lia-pour-le-secteur-public\/\" target=\"_blank\" rel=\"noreferrer noopener\">IA pour l'automatisation des ventes et l'analyse dans le secteur public avec le webinaire en direct d'Hermix le 22 octobre 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hermix.com\/fr\/webinaire-en-direct-hyper-optimiser-les-appels-doffres-publics-grace-a-lia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hyper-optimiser les appels d'offres publics gr\u00e2ce \u00e0 l'IA \u2013 Webinaire en direct le 18 avril 2024<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hermix.com\/fr\/sinscrire\/?_gl=1*1yxsz9z*_gcl_au*NjM3NTY3ODA0LjE3MjcwODExNDQ.\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>S'inscrire<\/strong><\/a>\u00a0pour recevoir des informations sur nos futurs \u00e9v\u00e9nements.<\/p>","protected":false},"excerpt":{"rendered":"<p>See how SMEs can win public sector contracts; size is not a barrier to success. See video recording Agenda Why join? Many organisations still believe that only large companies can win public sector contracts. In reality, thousands of SMEs secure public tenders every year, not through size, but through strategy, visibility, and well-structured bids. Learn [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"content-type":"","inline_featured_image":false,"page_builder":"","footnotes":""},"categories":[12],"tags":[],"ppma_author":[16],"class_list":["post-7161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"See how SMEs can win public sector contracts; size is not a barrier to success. 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