{"id":5089,"date":"2025-02-27T13:07:43","date_gmt":"2025-02-27T12:07:43","guid":{"rendered":"https:\/\/hermix.com\/?p=5089"},"modified":"2025-02-27T13:07:43","modified_gmt":"2025-02-27T12:07:43","slug":"innovation-commerciale-dans-le-secteur-public-grace-a-lia-le-cas-hermix","status":"publish","type":"post","link":"https:\/\/hermix.com\/fr\/public-sector-sales-innovation-with-ai-the-hermix-case\/","title":{"rendered":"Innovation des ventes dans le secteur public avec l'IA : Le cas Hermix"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les march\u00e9s publics repr\u00e9sentent un march\u00e9 colossal de 2\u00a0000 milliards d\u2019euros au sein de l\u2019Union europ\u00e9enne (UE), mais leur complexit\u00e9 et la difficult\u00e9 d\u2019acc\u00e8s en font un enjeu majeur. Malgr\u00e9 d\u2019importants efforts politiques, ce march\u00e9 reste d\u00e9s\u00e9quilibr\u00e9, l\u2019acc\u00e8s \u00e9tant domin\u00e9 par quelques grands acteurs sp\u00e9cialis\u00e9s. Les technologies modernes, telles que l\u2019IA, le ML et les outils LLM, offrent des opportunit\u00e9s consid\u00e9rables pour am\u00e9liorer l\u2019efficacit\u00e9 des appels d\u2019offres publics, en augmentant les taux de r\u00e9ussite et la qualit\u00e9 des prestations. Des outils comme Hermix transforment ce secteur en facilitant le suivi des appels d\u2019offres, l\u2019analyse des opportunit\u00e9s, la pr\u00e9paration des offres et la g\u00e9n\u00e9ration des propositions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Difficult\u00e9s li\u00e9es aux ventes dans le secteur public<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les ventes au secteur public, qui impliquent de grandes entreprises, des PME, des cabinets de conseil et des \u00e9tablissements d&#039;enseignement sup\u00e9rieur, repr\u00e9sentent un d\u00e9fi. Les fournisseurs consacrent un temps consid\u00e9rable \u00e0 l&#039;analyse et \u00e0 la qualification des appels d&#039;offres, les responsables avant-vente y consacrant jusqu&#039;\u00e0 501 milliards de livres sterling. La r\u00e9daction des offres est on\u00e9reuse et peut repr\u00e9senter jusqu&#039;\u00e0 21 milliards de livres sterling de la valeur totale du contrat, voire 61 milliards de livres sterling de chiffre d&#039;affaires pour les PME. L&#039;effort investi dans les proc\u00e9dures d&#039;appel d&#039;offres est souvent disproportionn\u00e9 par rapport \u00e0 la valeur de l&#039;offre et au taux de r\u00e9ussite. Les march\u00e9s publics sont \u00e9galement caract\u00e9ris\u00e9s par des barri\u00e8res \u00e0 l&#039;entr\u00e9e \u00e9lev\u00e9es et des inefficacit\u00e9s, seules 1,31 milliard de livres sterling d&#039;entreprises de l&#039;UE y ayant acc\u00e8s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e9s dans les march\u00e9s publics avec Hermix AI<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Surveillance et alertes intelligentes des appels d&#039;offres<\/li>\n\n\n\n<li>Veille strat\u00e9gique sur le march\u00e9, analyses approfondies et mise en relation des opportunit\u00e9s<\/li>\n\n\n\n<li>Qualification des opportunit\u00e9s bas\u00e9e sur les budgets clients, les projets ant\u00e9rieurs, l&#039;analyse de la concurrence, l&#039;analyse des besoins, l&#039;analyse des comp\u00e9tences, des certifications et des experts.<\/li>\n\n\n\n<li>Automatisation des propositions, pr\u00e9paration des offres, \u00e9laboration des \u00e9bauches avec des outils d&#039;IA\/GPT<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00e9sentation d&#039;Hermix<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hermix.com\/fr\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Hermix <\/a>Aide les entreprises \u00e0 remporter des march\u00e9s publics gr\u00e2ce \u00e0 un syst\u00e8me de surveillance des appels d&#039;offres pilot\u00e9 par l&#039;IA, \u00e0 l&#039;automatisation des soumissions et \u00e0 une veille concurrentielle. Utilis\u00e9 par les principaux acteurs du march\u00e9. <a href=\"https:\/\/hermix.com\/fr\/clients\/\" target=\"_blank\" rel=\"noopener\" title=\"\">entreprises<\/a> comme Capgemini, Fujitsu, Indra, Atos-Eviden, Publicis-Sapient, Arhs (Accenture), Aricoma, Intellera (anciennement PwC, maintenant Accenture), Unisys, Vass, Technopolis, Engineering, Unisystems, OTE (Cosmote), Brayton, Zitec, Eau de web, Mindit, Edda, Luminess, Axians (Vinci), etc., elle am\u00e9liore l&#039;efficacit\u00e9, les taux de r\u00e9ussite et l&#039;acc\u00e8s aux march\u00e9s publics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avantages d&#039;Hermix<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>rentabilit\u00e9<\/strong> \u2013 Faire \u00e9voluer l\u2019\u00e9quipe d\u2019appel d\u2019offres\/avant-vente, en passant de la saisie de donn\u00e9es \u00e0 l\u2019analyse de donn\u00e9es.<\/li>\n\n\n\n<li><strong>Efficacit\u00e9, concentration<\/strong> \u2013 Augmenter les taux de r\u00e9ussite des propositions \u00e0 60-70%.<\/li>\n\n\n\n<li><strong>Qualit\u00e9 de livraison<\/strong> -choisir les meilleures technologies et les meilleurs partenaires.<\/li>\n\n\n\n<li>Des ventes durables et reproductibles.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Impact sur le secteur public<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;approche d&#039;Hermix, fond\u00e9e sur l&#039;intelligence artificielle, s&#039;inscrit dans les valeurs europ\u00e9ennes fondamentales telles que la transparence, l&#039;efficacit\u00e9 et la concurrence. Elle contribue \u00e0 d\u00e9mocratiser l&#039;acc\u00e8s aux march\u00e9s publics, en abaissant les barri\u00e8res \u00e0 l&#039;entr\u00e9e pour les PME, les startups et les nouveaux acteurs. Les pouvoirs publics b\u00e9n\u00e9ficient \u00e9galement d&#039;une meilleure compr\u00e9hension de leur \u00e9cosyst\u00e8me de fournisseurs, d&#039;une planification des achats optimis\u00e9e et d&#039;une synergie accrue entre les projets et les initiatives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le march\u00e9 B2G a besoin de technologies de rupture comme l&#039;IA et le ML pour am\u00e9liorer l&#039;efficacit\u00e9 et l&#039;accessibilit\u00e9. Hermix offre une solution concr\u00e8te pour les ventes au secteur public, en optimisant les co\u00fbts, en augmentant les taux de r\u00e9ussite et en am\u00e9liorant la qualit\u00e9 des propositions. Gr\u00e2ce \u00e0 des outils d&#039;IA comme Hermix, les march\u00e9s publics deviennent plus transparents, efficaces et inclusifs, au b\u00e9n\u00e9fice des fournisseurs comme des autorit\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette analyse est bas\u00e9e sur l&#039;article publi\u00e9 par Stefan Morcov, PDG de Hermix, et Michel Bosco, PhD Eng \u2013 EuropIA, MAM, professeur associ\u00e9 \u00e0 l&#039;Universit\u00e9 C\u00f4te d&#039;Azur, dans le livre L&#039;intelligence artificielle \u2013 Institut Europia, publi\u00e9 par Ovadia Publishing House.<\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29.png 1366w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29-300x169.png 300w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29-1024x576.png 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29-768x432.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Introduction Public procurement and contracts represent a huge \u20ac2 trillion market in the European Union (EU), yet it is complex and difficult to access. Despite significant policy efforts, the market is still skewed, with access dominated by a few large, specialized players. Modern technology, such as AI, ML, and LLM tools, offers significant opportunities to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"content-type":"","inline_featured_image":false,"page_builder":"","footnotes":""},"categories":[13],"tags":[],"ppma_author":[16],"class_list":["post-5089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Introduction Public procurement and contracts represent a huge \u20ac2 trillion market in the European Union (EU), yet it is complex and difficult to access. 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