{"id":3526,"date":"2024-04-26T09:01:41","date_gmt":"2024-04-26T07:01:41","guid":{"rendered":"https:\/\/hermix.com\/?p=3526"},"modified":"2024-04-26T09:01:41","modified_gmt":"2024-04-26T07:01:41","slug":"hyper-optimisation-des-appels-doffres-publics-grace-a-lia","status":"publish","type":"post","link":"https:\/\/hermix.com\/fr\/hyper-optimizing-public-tendering-with-ai\/","title":{"rendered":"Hyper-optimiser les march\u00e9s publics avec l'IA"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Article r\u00e9sumant les discussions du webinaire organis\u00e9 le 18 avril 2024, anim\u00e9 par Stefan Morcov, PDG de Hermix, et Michael Mathieu, directeur des ventes chez Westpole Benelux.<\/strong><\/h2>\n\n\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Hyper-optimizing-public-tendering-with-AI-article-featured-image.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Webinaire en direct : Hyper-optimiser les appels d&#039;offres publics gr\u00e2ce \u00e0 l&#039;IA\" style=\"object-fit:cover;\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Hyper-optimizing-public-tendering-with-AI-article-featured-image.jpg 1200w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Hyper-optimizing-public-tendering-with-AI-article-featured-image-300x157.jpg 300w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Hyper-optimizing-public-tendering-with-AI-article-featured-image-1024x536.jpg 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Hyper-optimizing-public-tendering-with-AI-article-featured-image-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Le march\u00e9 B2G (Business-to-Government) est pertinent et diff\u00e9rent des autres march\u00e9s tels que le B2B ou le B2C (commerce de d\u00e9tail, consommation). Le march\u00e9 B2G est immense, stable et sp\u00e9cifique. Le secteur public repr\u00e9sente 531 000 milliards de dollars du PIB mondial, et les march\u00e9s publics 141 000 milliards de dollars. Nous \u00e9voluons sur un march\u00e9 colossal, en constante expansion et d&#039;une activit\u00e9 toujours plus intense. Pour rester comp\u00e9titif, il est indispensable de disposer d&#039;avantages concurrentiels accrus. Or, malgr\u00e9 une concurrence accrue, l&#039;acc\u00e8s \u00e0 ce march\u00e9 demeure extr\u00eamement difficile. Notre analyse r\u00e9v\u00e8le que seulement 1 310 milliards de dollars d&#039;entreprises europ\u00e9ennes obtiennent des march\u00e9s publics. Ce chiffre est surprenant, sachant que les gouvernements europ\u00e9ens d\u00e9pensent 541 000 milliards de dollars par an, soit un total de 2 000 milliards d&#039;euros, aupr\u00e8s de 250 000 acheteurs. Selon une \u00e9tude de la Banque mondiale publi\u00e9e l&#039;an dernier, 251 000 milliards de dollars de cette somme sont perdus en raison d&#039;inefficacit\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Notre solution<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chez Hermix, notre mission est claire\u00a0: fournir une plateforme en ligne innovante con\u00e7ue pour aider les entreprises \u00e0 remporter efficacement des march\u00e9s publics. Notre engagement consiste \u00e0 renforcer leurs activit\u00e9s dans trois domaines cl\u00e9s\u00a0: le suivi des appels d\u2019offres, l\u2019analyse des offres et la veille concurrentielle.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La veille des appels d&#039;offres est au c\u0153ur de notre service. Nous fournissons des mises \u00e0 jour quotidiennes sur les nouveaux appels d&#039;offres et les modifications apport\u00e9es aux appels existants, ainsi que les documents essentiels et des s\u00e9ances de questions-r\u00e9ponses. En nous appuyant sur des sources fiables telles que le portail belge des march\u00e9s publics et le portail des financements de la Commission europ\u00e9enne, nous veillons \u00e0 ce que nos clients restent inform\u00e9s et pr\u00e9par\u00e9s.<\/li>\n\n\n\n<li>Passons \u00e0 l&#039;analyse des appels d&#039;offres\u00a0: nous explorons les aspects commerciaux et techniques en tirant parti d&#039;une technologie d&#039;IA conversationnelle de pointe pour optimiser les processus. De la compr\u00e9hension des exigences complexes des appels d&#039;offres \u00e0 l&#039;automatisation des t\u00e2ches fastidieuses, notre plateforme permet aux entreprises de naviguer ais\u00e9ment dans le paysage des achats.<\/li>\n\n\n\n<li>Enfin, notre service d&#039;intelligence de march\u00e9 vise \u00e0 positionner strat\u00e9giquement les entreprises sur leurs march\u00e9s respectifs. Gr\u00e2ce \u00e0 des analyses et des perspectives approfondies, nous permettons \u00e0 nos clients de prendre des d\u00e9cisions \u00e9clair\u00e9es et de saisir des opportunit\u00e9s lucratives.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9sum\u00e9, Hermix est bien plus qu&#039;une simple plateforme\u00a0: c&#039;est un alli\u00e9 de confiance pour les entreprises qui cherchent \u00e0 prosp\u00e9rer dans le monde concurrentiel des march\u00e9s publics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les d\u00e9fis auxquels nous sommes confront\u00e9s<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chez Hermix, nous relevons un d\u00e9fi de taille\u00a0: trier les masses de donn\u00e9es du secteur public. Face \u00e0 une telle profusion d&#039;informations, les entreprises sont submerg\u00e9es. Notre objectif est de leur donner du sens. Prenons l&#039;exemple des modifications apport\u00e9es par le Parlement europ\u00e9en \u00e0 ses contrats informatiques. Cela illustre l&#039;importance cruciale de comprendre les contrats en vigueur. Auparavant, il y avait un seul appel d&#039;offres comportant plusieurs lots\u00a0; certains lots ont ensuite \u00e9t\u00e9 transform\u00e9s en appels d&#039;offres ind\u00e9pendants, puis d&#039;autres ont \u00e9t\u00e9 \u00e0 nouveau divis\u00e9s. Aujourd&#039;hui, il existe une multitude d&#039;appels d&#039;offres informatiques pass\u00e9s et futurs du Parlement europ\u00e9en, avec de nombreux lots et de nombreux laur\u00e9ats. Traiter toutes ces informations est extr\u00eamement complexe. Nous avons besoin d&#039;une plateforme unique pour organiser ces donn\u00e9es, et c&#039;est pr\u00e9cis\u00e9ment le r\u00f4le d&#039;Hermix.<br>Gr\u00e2ce \u00e0 l&#039;IA, nous automatisons les t\u00e2ches et optimisons la cr\u00e9ation de documents, ce qui permet aux entreprises de gagner du temps. Nous centralisons les informations contextuelles et fournissons des analyses pour les aider \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es. Par exemple, nous proposons des profils d&#039;acheteurs, l&#039;historique des contrats obtenus et des informations sur les fournisseurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La cl\u00e9 du succ\u00e8s dans le secteur public<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strat\u00e9gie. <\/strong>Une entreprise, aussi grande soit-elle, dispose de ressources limit\u00e9es, et les appels d&#039;offres publics sont on\u00e9reux. C&#039;est pourquoi il est crucial de comprendre le march\u00e9 et de savoir o\u00f9 concentrer ses efforts. La meilleure strat\u00e9gie consiste \u00e0 se positionner sur le march\u00e9 o\u00f9 les budgets sont les plus importants et la concurrence la plus faible. C&#039;est \u00e0 l&#039;image de la strat\u00e9gie napol\u00e9onienne de la \u201c d\u00e9faite par le d\u00e9tail \u201d : un bon g\u00e9n\u00e9ral concentre toutes ses forces l\u00e0 o\u00f9 l&#039;ennemi est le plus faible. Hermix soutient cette approche en analysant et en agr\u00e9geant des donn\u00e9es massives provenant de diverses sources afin de fournir une vision globale et compl\u00e8te du march\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Analyse de l&#039;offre. <\/strong>Dans le cadre des march\u00e9s publics, il est essentiel d&#039;analyser les appels d&#039;offres sous un angle \u00e0 la fois commercial et technique. Comprendre la dynamique du march\u00e9, le positionnement strat\u00e9gique et prioriser les opportunit\u00e9s \u00e0 fort potentiel sont des \u00e9l\u00e9ments cl\u00e9s. Tirer parti des technologies et de l&#039;analyse des donn\u00e9es peut renforcer la comp\u00e9titivit\u00e9 et augmenter les chances de remporter des contrats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gestion des pr\u00e9ventes et des appels d&#039;offres<\/strong>. Un autre aspect crucial est la phase de pr\u00e9vente. Dans le cadre des appels d&#039;offres publics, c&#039;est comme passer un examen\u00a0: vous \u00eates \u00e9valu\u00e9 sur vos \u00e9crits, et non sur vos connaissances. Par cons\u00e9quent, les activit\u00e9s de pr\u00e9vente sont essentielles. De nombreuses t\u00e2ches peuvent \u00eatre automatis\u00e9es, depuis la compr\u00e9hension des exigences de l&#039;appel d&#039;offres jusqu&#039;\u00e0 leur synth\u00e8se et m\u00eame la g\u00e9n\u00e9ration des propositions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ventes. <\/strong>Les ventes effectives n\u00e9cessitent une pr\u00e9sence physique. \u00catre sur le terrain est toujours important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>excellence technique<\/strong>. Fournir des services et\/ou des produits de haute qualit\u00e9 permet d&#039;\u00e9tablir une marque et une r\u00e9putation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette approche globale, qui englobe la compr\u00e9hension du march\u00e9, le suivi des appels d&#039;offres, la qualification des candidats et la r\u00e9daction des propositions, est la cl\u00e9 du succ\u00e8s dans le secteur public.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pourquoi l&#039;IA ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;acc\u00e8s \u00e0 des donn\u00e9es organis\u00e9es et nettoy\u00e9es, autrement dit \u00e0 des renseignements strat\u00e9giques, est essentiel \u00e0 l&#039;\u00e9laboration d&#039;une strat\u00e9gie efficace. Ces donn\u00e9es vous permettent d&#039;analyser vos clients, vos concurrents et les tendances du march\u00e9, et ainsi de prendre des d\u00e9cisions \u00e9clair\u00e9es. L&#039;intelligence artificielle peut optimiser votre strat\u00e9gie en fournissant des analyses et des suggestions bas\u00e9es sur vos habitudes d&#039;utilisation des donn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tirant parti d&#039;outils comme l&#039;IA et l&#039;analyse de donn\u00e9es, vous pouvez acqu\u00e9rir un avantage concurrentiel sur le march\u00e9 du secteur public. Ces outils vous permettent de rationaliser les processus, d&#039;analyser de vastes quantit\u00e9s de donn\u00e9es et de prendre des d\u00e9cisions strat\u00e9giques favorisant la croissance et la r\u00e9ussite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Notre vision de l&#039;utilisation de l&#039;IA<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons lanc\u00e9 une fonctionnalit\u00e9 majeure bas\u00e9e sur l&#039;IA\u00a0: la synth\u00e8se automatique des sp\u00e9cifications techniques et des documents d&#039;appel d&#039;offres. Vous pouvez analyser et<a href=\"https:\/\/hermix.com\/fr\/synthetiser-les-appels-doffres-publics-avec-lia\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> Synth\u00e9tiser des milliers d&#039;appels d&#039;offres publics gr\u00e2ce \u00e0 l&#039;IA <\/a>\u00e0 Hermix.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet outil permet aux utilisateurs de v\u00e9rifier, en quelques minutes, lequel est<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le p\u00e9rim\u00e8tre et l&#039;objectif d&#039;un projet,&nbsp;<\/li>\n\n\n\n<li>Les crit\u00e8res d&#039;admissibilit\u00e9 et de s\u00e9lection financi\u00e8re, tels que le chiffre d&#039;affaires et les certifications,<\/li>\n\n\n\n<li>Les crit\u00e8res de s\u00e9lection techniques et professionnels, tels que les CV et les r\u00e9f\u00e9rences pour des projets similaires.<\/li>\n\n\n\n<li>Ou encore la grille d&#039;\u00e9valuation et de r\u00e9compense.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nous utilisons plusieurs outils de mod\u00e9lisation g\u00e9n\u00e9rative de mod\u00e8les de processus linguistiques (LLM), tels que ChatGPT, Mistral, LlaMa et PrivateGPT. Nous faisons partie du programme Microsoft Startup et avons acc\u00e8s \u00e0 des outils comme OpenAI.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/unnamed-9.png\" alt=\"\" class=\"wp-image-3119\" style=\"width:309px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/unnamed-10-2-1024x146.png\" alt=\"\" class=\"wp-image-3120\" style=\"width:463px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l&#039;avenir, nous explorons des applications d&#039;IA avanc\u00e9es telles que l&#039;analyse des prix et la g\u00e9n\u00e9ration de propositions. Si l&#039;IA est tr\u00e8s prometteuse, il est essentiel de rester pragmatique et de se concentrer sur la r\u00e9solution de probl\u00e8mes concrets. Notre approche consiste \u00e0 cr\u00e9er un cadre compos\u00e9 de services sp\u00e9cialis\u00e9s, ou agents, qui collaborent pour r\u00e9soudre des probl\u00e8mes sp\u00e9cifiques et produire des r\u00e9sultats concrets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nous privil\u00e9gions la transparence.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En mati\u00e8re de couverture des donn\u00e9es, notre plateforme inclut des institutions europ\u00e9ennes ainsi que des acheteurs nationaux, f\u00e9d\u00e9raux, r\u00e9gionaux et locaux \u00e0 travers l&#039;Europe. Nous \u00e9largissons constamment notre couverture afin d&#039;y int\u00e9grer davantage d&#039;agences et de sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous privil\u00e9gions la transparence en indiquant la source de nos donn\u00e9es, qui repose sur les retours des utilisateurs. En un seul clic, ces derniers peuvent acc\u00e9der \u00e0 la source originale des informations extraites. Nous avons veill\u00e9 \u00e0 l&#039;exactitude des donn\u00e9es et avons \u00e9vit\u00e9 les erreurs d&#039;extraction. Nous avons test\u00e9 diff\u00e9rents mod\u00e8les de langage, GPT-4 s&#039;av\u00e9rant le plus fiable pour les t\u00e2ches que nous effectuons. Bien que l&#039;IA pr\u00e9sente des atouts ind\u00e9niables, elle peut rencontrer des difficult\u00e9s face \u00e0 des sujets complexes et nuanc\u00e9s\u00a0; nous sommes donc conscients de ses limites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nos r\u00e9alisations<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avec plus de 800 utilisateurs et une trentaine de clients \u00e0 travers l&#039;Europe, nous sommes fiers de collaborer avec des entreprises prestigieuses telles qu&#039;Indra, Unisys, Capgemini, Luminess, Euroforce, Vass, Westpole et Technopolis. Notre plateforme offre un acc\u00e8s \u00e0 des donn\u00e9es exhaustives, permettant aux utilisateurs d&#039;analyser diff\u00e9rents aspects et de prendre des d\u00e9cisions \u00e9clair\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Remarques de Michael Mathieu \u2013 Directeur des ventes chez Westpole<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d Hermix m&#039;est d&#039;une aide pr\u00e9cieuse pour constituer un portefeuille de prospects et recevoir des rappels, notamment pour les appels d&#039;offres que j&#039;aurais pu oublier ou que je n&#039;ai pas eu le temps d&#039;examiner. Il me permet \u00e9galement d&#039;\u00e9changer avec des partenaires ou des concurrents afin de mieux comprendre leur position sur le march\u00e9 et leurs parts de march\u00e9. Je peux aussi r\u00e9aliser des analyses verticales par client et par secteur, ce qui me prenait auparavant des heures. Je me souviens qu&#039;\u00e0 mes d\u00e9buts, il m&#039;a fallu six mois rien que pour ma\u00eetriser Ted, le principal outil que nous utilisions. J&#039;ai consacr\u00e9 six mois \u00e0 temps plein \u00e0 comprendre l&#039;offre du march\u00e9 et \u00e0 mettre en place un portefeuille de prospects pour les cinq ann\u00e9es suivantes. Votre produit est v\u00e9ritablement indispensable pour soutenir les efforts de pr\u00e9vente et de vente. \u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N&#039;h\u00e9sitez pas \u00e0 nous contacter pour toute question ou assistance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet article s&#039;appuie sur les th\u00e8mes abord\u00e9s lors du webinaire. <a href=\"https:\/\/www.linkedin.com\/events\/hyper-optimizingpublictendering7183461618385633280\/comments\/\">\u201c Hyper-optimisation des appels d\u2019offres publics gr\u00e2ce \u00e0 l\u2019IA. \u00bb.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voir le<a href=\"https:\/\/www.youtube.com\/watch?v=0unN_0JxDX8\" target=\"_blank\" rel=\"noopener\" title=\"\"> Enregistrement vid\u00e9o.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Article summarizing the discussions from the webinar organized on 18 Apr 2024, hosts being Stefan Morcov, CEO Hermix &amp; Michael Mathieu, Sales Director at Westpole Benelux The B2G &#8211; Business-to-Government market is relevant and different from other markets such as B2B or B2C \u2013 retail, consumer. The B2G market is huge, stable, and distinct. The [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"page_builder":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[13],"tags":[],"ppma_author":[18],"class_list":["post-3526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Article summarizing the discussions from the webinar organized on 18 Apr 2024, hosts being Stefan Morcov, CEO Hermix &amp; Michael Mathieu, Sales Director at Westpole Benelux The B2G - Business-to-Government market is relevant and different from other markets such as B2B or B2C \u2013 retail, consumer. The B2G market is huge, stable, and distinct. 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