{"id":8368,"date":"2026-06-14T23:15:40","date_gmt":"2026-06-14T23:15:40","guid":{"rendered":"https:\/\/hermix.com\/?page_id=8368"},"modified":"2026-08-12T13:02:22","modified_gmt":"2026-08-12T13:02:22","slug":"intelligence-de-marche-des-produits-hermix","status":"publish","type":"page","link":"https:\/\/hermix.com\/fr\/hermix-product-market-intelligence\/","title":{"rendered":"Hermix Product Market Intelligence"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8368\" class=\"elementor elementor-8368\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7fe61 e-con-full boxed first hero e-flex e-con e-parent\" data-id=\"4e7fe61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7517a6c e-con-full e-flex e-con e-child\" data-id=\"7517a6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f94ae6 hero-tagline elementor-widget elementor-widget-text-editor\" data-id=\"3f94ae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/hermix.com\/fr\/product\/\">PRODUIT<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5837c0 elementor-widget elementor-widget-text-editor\" data-id=\"c5837c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Intelligence de march\u00e9<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64fcbf2 e-con-full boxed first e-flex e-con e-parent\" data-id=\"64fcbf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-05a843b e-con-full e-flex e-con e-child\" data-id=\"05a843b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cdd1cdb e-con-full notfullwidth e-flex e-con e-child\" data-id=\"cdd1cdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ffd73 notfullwidth elementor-widget elementor-widget-video\" data-id=\"c1ffd73\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=CvZT2kr7dYs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb85e77 elementor-align-center default mt elementor-widget elementor-widget-button\" data-id=\"eb85e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/hermix.com\/fr\/hermix-video-tutorials\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir tous les tutoriels<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-349e8cd e-con-full boxed shadow mt e-flex e-con e-parent\" data-id=\"349e8cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-05b9625 e-con-full e-flex e-con e-child\" data-id=\"05b9625\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c14513 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3c14513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Analyse de march\u00e9<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0144c99 e-con-full e-flex e-con e-child\" data-id=\"0144c99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a8374c4 e-con-full e-flex e-con e-child\" data-id=\"a8374c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f714f8 elementor-widget elementor-widget-text-editor\" data-id=\"4f714f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\">Analysez le march\u00e9 du secteur public : acheteurs publics, institutions internationales ou europ\u00e9ennes, administration publique nationale, f\u00e9d\u00e9rale, r\u00e9gionale ou locale.<\/li><li aria-level=\"1\">Obtenez des analyses de march\u00e9 d\u00e9taill\u00e9es et des informations strat\u00e9giques accompagn\u00e9es d'infographies, segment\u00e9es par :<br \/><ul><li aria-level=\"2\">type d'acheteur, activit\u00e9, pays<\/li><li aria-level=\"2\">ann\u00e9e<\/li><li aria-level=\"2\">industrie, domaine, sujet<\/li><\/ul><\/li><li aria-level=\"1\">Examen approfondi des d\u00e9tails, de l'historique et de l'activit\u00e9 de chaque acheteur.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e357e0c e-con-full e-flex e-con e-child\" data-id=\"e357e0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base\" data-interaction-id=\"fe73360\" data-e-type=\"widget\" data-id=\"fe73360\" id=\"9140\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/market-analytics.avif\" width=\"1717\" height=\"916\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/market-analytics.avif 1717w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/market-analytics-300x160.avif 300w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/market-analytics-1024x546.avif 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/market-analytics-768x410.avif 768w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/market-analytics-1536x819.avif 1536w\" alt=\"\"\/>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9184a8 e-con-full boxed shadow mt e-flex e-con e-parent\" data-id=\"e9184a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-81682b2 e-con-full e-flex e-con e-child\" data-id=\"81682b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01ea8d3 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"01ea8d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Profil d'acheteur<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a610c5a e-con-full e-flex e-con e-child\" data-id=\"a610c5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7060364 e-con-full e-flex e-con e-child\" data-id=\"7060364\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base\" data-interaction-id=\"8d7aefc\" data-e-type=\"widget\" data-id=\"8d7aefc\" id=\"9139\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/buyer-profile.avif\" width=\"1535\" height=\"1024\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/buyer-profile.avif 1535w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/buyer-profile-300x200.avif 300w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/buyer-profile-1024x683.avif 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/buyer-profile-768x512.avif 768w\" alt=\"\"\/>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6523970 e-con-full e-flex e-con e-child\" data-id=\"6523970\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-927a23b elementor-widget elementor-widget-text-editor\" data-id=\"927a23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\">Analyse approfondie du profil et de l'historique d'un acheteur, de son parcours, de ses budgets, de son activit\u00e9, de ses d\u00e9penses, de ses fournisseurs privil\u00e9gi\u00e9s et de sa couverture g\u00e9ographique.<\/li><li>Nous avons am\u00e9lior\u00e9 les profils d'opportunit\u00e9, d'entreprise et d'acheteur, en y ajoutant encore plus d'analyses commerciales.<\/li><li aria-level=\"2\">Points de contact : Voir les informations concernant les personnes \u00e0 contacter, les t\u00e9l\u00e9phones, les e-mails et les bureaux pour les acheteurs et les entrepreneurs.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3e9750 e-con-full boxed shadow mt e-flex e-con e-parent\" data-id=\"a3e9750\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e856f52 e-con-full e-flex e-con e-child\" data-id=\"e856f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb464cf elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"bb464cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Analyse de la concurrence<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45b8c0e e-con-full e-flex e-con e-child\" data-id=\"45b8c0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e7f9282 e-con-full e-flex e-con e-child\" data-id=\"e7f9282\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8108c41 small elementor-widget elementor-widget-text-editor\" data-id=\"8108c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\">Analysez les entrepreneurs actifs sur le march\u00e9 du secteur public europ\u00e9en, segment\u00e9s par :<ul><li aria-level=\"2\">industrie, domaine, sujet<\/li><li aria-level=\"2\">type d'acheteur, activit\u00e9, pays<\/li><li>pays du contractant<\/li><li>ann\u00e9e<\/li><\/ul><\/li><li aria-level=\"1\">Acc\u00e9dez \u00e0 des analyses d\u00e9taill\u00e9es et \u00e0 des infographies :<ul><li aria-level=\"2\">meilleurs entrepreneurs<\/li><li aria-level=\"2\">nombre d'entrepreneurs<\/li><li aria-level=\"2\">analyse des entrepreneurs par secteur d'activit\u00e9 en fonction du nombre et de la valeur des projets<\/li><li aria-level=\"2\">la valeur des entrepreneurs<\/li><li aria-level=\"2\">par valeur sectorielle<\/li><\/ul><\/li><li>Analyse approfondie des d\u00e9tails, de l'historique et de l'activit\u00e9 de chaque entrepreneur ou groupe d'entrepreneurs.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7670d79 e-con-full e-flex e-con e-child\" data-id=\"7670d79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base\" data-interaction-id=\"855f10b\" data-e-type=\"widget\" data-id=\"855f10b\" id=\"9138\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/competition-analysis.avif\" width=\"1702\" height=\"924\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/competition-analysis.avif 1702w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/competition-analysis-300x163.avif 300w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/competition-analysis-1024x556.avif 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/competition-analysis-768x417.avif 768w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/competition-analysis-1536x834.avif 1536w\" alt=\"\"\/>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2e60d4 e-con-full boxed shadow mt e-flex e-con e-parent\" data-id=\"f2e60d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b1ca2e8 e-con-full e-flex e-con e-child\" data-id=\"b1ca2e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8833002 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8833002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Profil de l&#x27;entrepreneur<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1d1a3a e-con-full e-flex e-con e-child\" data-id=\"b1d1a3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-878cb13 e-con-full e-flex e-con e-child\" data-id=\"878cb13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base\" data-interaction-id=\"ba9d677\" data-e-type=\"widget\" data-id=\"ba9d677\" id=\"9137\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/contractor-profile.avif\" width=\"1578\" height=\"997\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/contractor-profile.avif 1578w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/contractor-profile-300x190.avif 300w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/contractor-profile-1024x647.avif 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/contractor-profile-768x485.avif 768w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/contractor-profile-1536x970.avif 1536w\" alt=\"\"\/>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b01d602 e-con-full e-flex e-con e-child\" data-id=\"b01d602\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7da627 elementor-widget elementor-widget-text-editor\" data-id=\"a7da627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Analyse approfondie du profil et de l'historique d'un entrepreneur ou d'un groupement d'entrepreneurs, de ses ant\u00e9c\u00e9dents, de ses revenus issus de contrats publics, de ses activit\u00e9s, de ses attributions de contrats pass\u00e9s, de ses types de projets et de clients, de sa pr\u00e9sence g\u00e9ographique, de ses lieux de livraison, de ses partenariats et de sa concurrence.<\/li><li>Points de contact : Voir les informations concernant les personnes \u00e0 contacter, les t\u00e9l\u00e9phones, les e-mails et les bureaux pour les acheteurs et les entrepreneurs.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29ee078 e-con-full boxed shadow mt e-flex e-con e-parent\" data-id=\"29ee078\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0e59600 e-con-full e-flex e-con e-child\" data-id=\"0e59600\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27cc7d7 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"27cc7d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Comparer les prestataires<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0de8b3 e-con-full e-flex e-con e-child\" data-id=\"b0de8b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d86e652 e-con-full e-flex e-con e-child\" data-id=\"d86e652\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2265c0a elementor-widget elementor-widget-text-editor\" data-id=\"2265c0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\">Comparez les performances de votre entreprise \u00e0 celles de vos concurrents.<\/li><li aria-level=\"1\">Voyez o\u00f9 votre concurrence est plus forte.<\/li><li aria-level=\"1\">Trouvez des partenaires compatibles et compl\u00e9mentaires.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-970be4f e-con-full e-flex e-con e-child\" data-id=\"970be4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base\" data-interaction-id=\"5be0791\" data-e-type=\"widget\" data-id=\"5be0791\" id=\"9136\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/compare-contractors.avif\" width=\"1586\" height=\"992\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/compare-contractors.avif 1586w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/compare-contractors-300x188.avif 300w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/compare-contractors-1024x640.avif 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/compare-contractors-768x480.avif 768w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/06\/compare-contractors-1536x961.avif 1536w\" alt=\"\"\/>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5bad07 e-con-full boxed mt e-flex e-con e-parent\" data-id=\"d5bad07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-82b9804 e-con-full mt3 e-flex e-con e-child\" data-id=\"82b9804\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8469224 e-con-full e-flex e-con e-child\" data-id=\"8469224\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c934f0 fullwidth-mobile elementor-widget elementor-widget-html\" data-id=\"8c934f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<a href=\"https:\/\/hermix.com\/fr\/sign-up\/?_gl=1*vdmqmr*_gcl_au*NjM3NTY3ODA0LjE3MjcwODExNDQ.\" class=\"button btn-2row button-main centered fullwidth-mobile\"><strong>Essayez-le sans risque !<\/strong><span>Garantie de remboursement de 30 jours<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7fa50 elementor-widget elementor-widget-shortcode\" data-id=\"7d7fa50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9448\" class=\"elementor elementor-9448\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-a7990d3 e-con-full mt2 product-menu e-flex e-con e-child\" 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