{"id":5924,"date":"2025-07-30T14:59:43","date_gmt":"2025-07-30T12:59:43","guid":{"rendered":"https:\/\/hermix.com\/?p=5924"},"modified":"2025-07-30T14:59:43","modified_gmt":"2025-07-30T12:59:43","slug":"como-conocer-a-tu-comprador","status":"publish","type":"post","link":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/","title":{"rendered":"C\u00f3mo conocer a tu comprador"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Se aplica a: Todos los planes y funciones de Hermix<br>Tiempo de lectura: 6 minutos<br>\u00daltima actualizaci\u00f3n: 22 de julio de 2025<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Deja de adivinar a qui\u00e9n le est\u00e1s vendiendo.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00e9xito o el fracaso de una oferta depende de su adecuaci\u00f3n a las prioridades reales del comprador. Sin embargo, muchos equipos se apresuran a presentar propuestas sin tener claro qui\u00e9n respalda la notificaci\u00f3n. Este desconocimiento genera p\u00e9rdidas de tiempo, margen de beneficio y credibilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hermix resuelve este problema con los Perfiles de Autoridad. Cada perfil re\u00fane a\u00f1os de datos contractuales, patrones de gasto e historial de proveedores en un solo lugar, para que puedas elaborar una oferta que se ajuste a la perfecci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lo que aprender\u00e1s<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al finalizar este art\u00edculo, sabr\u00e1 c\u00f3mo abrir un Perfil de Autoridad, leer sus secciones clave y utilizar la informaci\u00f3n para segmentar, posicionar y ganar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lo que necesitas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cualquier cuenta de Hermix incluye acceso completo a los perfiles de autoridad. Inicia una prueba gratuita en dev.pqb.ro\/hermix\/sign-up si quieres seguir el tutorial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Puntos clave<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Antes de escribir una sola l\u00ednea de tu respuesta, verifica el historial del comprador.<\/li>\n\n\n\n<li>Alinee el precio, el alcance y el tono con las preferencias de autoridad comprobadas.<\/li>\n\n\n\n<li>Reduzca el tiempo de investigaci\u00f3n en un 70 por ciento y mejore la relevancia de las ofertas.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por qu\u00e9 importa el contexto del comprador<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los equipos de compras rara vez publican todo lo necesario en el aviso. Detr\u00e1s del PDF se esconden patrones que revelan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cu\u00e1nto suele gastar la autoridad en trabajos similares.<\/li>\n\n\n\n<li>Tanto si prefieren proyectos a largo plazo como proyectos puntuales.<\/li>\n\n\n\n<li>\u00bfQu\u00e9 proveedores han consolidado una s\u00f3lida posici\u00f3n en el mercado a lo largo del tiempo?.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ignorar ese contexto implica adivinar el precio y el alcance. Las conjeturas pueden llevar a sobredise\u00f1ar la oferta o a incurrir en p\u00e9rdidas.<\/p>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dentro de un perfil de autoridad<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Abre cualquier oportunidad y haz clic en el nombre del comprador. Hermix carga un perfil con cinco pesta\u00f1as:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Acerca de: detalles b\u00e1sicos, ubicaci\u00f3n, puntos de contacto y estructura organizativa.<\/li>\n\n\n\n<li>Contratos: cada adjudicaci\u00f3n emitida por la autoridad competente, con sus valores, proveedores y fechas.<\/li>\n\n\n\n<li>Negocio: gr\u00e1ficos de gastos anuales, tendencias presupuestarias y tama\u00f1o t\u00edpico de los contratos.<\/li>\n\n\n\n<li>Mercado: concentraci\u00f3n de proveedores, diversidad de vendedores y ciclos de renovaci\u00f3n.<\/li>\n\n\n\n<li>Oportunidades: avisos abiertos o pr\u00f3ximos relacionados con el mismo comprador.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Estas pesta\u00f1as transforman un organismo p\u00fablico abstracto en un perfil de cliente con gran cantidad de datos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"279\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/How-to-Get-to-Know-Your-Buyer.png\" alt=\"\" class=\"wp-image-5925\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Flujo de trabajo de tres clics<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Haz clic en el nombre del comprador en la lista de oportunidades.<\/li>\n\n\n\n<li>Abra el perfil de la autoridad y revise la pesta\u00f1a Contratos para ver los ganadores recurrentes.<\/li>\n\n\n\n<li>Consulte la secci\u00f3n de Negocios y Mercado para conocer el rango de presupuesto y la combinaci\u00f3n de proveedores.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Si las cifras se ajustan a tus capacidades, avanza con la oferta. De lo contrario, redirige los recursos a clientes potenciales m\u00e1s adecuados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Casos de uso pr\u00e1cticos<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estrategia de precios: ajuste su estructura de honorarios al valor promedio de la indemnizaci\u00f3n otorgada por el comprador.<\/li>\n\n\n\n<li>Posicionamiento competitivo: identificar las debilidades de la competencia y dise\u00f1ar estrategias ganadoras.<\/li>\n\n\n\n<li>Planificaci\u00f3n de cuentas: identifique oportunidades de venta cruzada revisando otras categor\u00edas de servicios que la autoridad contrata.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mejores pr\u00e1cticas<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revise los perfiles durante las reuniones semanales de seguimiento del proceso para que cada cliente potencial tenga un punto de control de datos.<\/li>\n\n\n\n<li>Guarda los perfiles de alto valor en Mis archivos y etiqu\u00e9talos para que el equipo pueda consultarlos r\u00e1pidamente.<\/li>\n\n\n\n<li>Combine la informaci\u00f3n de las autoridades con los res\u00famenes de licitaciones basados en IA para validar tanto la idoneidad comercial como la t\u00e9cnica.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Errores comunes<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Basarse en un \u00fanico contrato importante adjudicado anteriormente e ignorar contratos recurrentes m\u00e1s peque\u00f1os.<\/li>\n\n\n\n<li>Omitir la conversi\u00f3n de divisas al comparar presupuestos entre pa\u00edses.<\/li>\n\n\n\n<li>Se parte de la base de que una autoridad con muchos proveedores est\u00e1 abierta a nuevos participantes sin comprobar las fechas de renovaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Medir el \u00e9xito<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pista:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tasa de \u00e9xito en las licitaciones en las que el equipo utiliz\u00f3 perfiles de autoridad.<\/li>\n\n\n\n<li>Tiempo promedio ahorrado por oportunidad al reemplazar la investigaci\u00f3n manual de compradores.<\/li>\n\n\n\n<li>Reducci\u00f3n de las retiradas de ofertas en fases avanzadas debido a desajustes en el alcance o el presupuesto.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo es lograr un aumento del 20 por ciento en las victorias cualificadas durante el primer trimestre de uso disciplinado del perfil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Explora ahora el perfil del comprador.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Abre cualquier oportunidad en Hermix, haz clic en el nombre del comprador y deja que los datos gu\u00eden tu siguiente paso. Un contexto preciso del comprador convierte las buenas propuestas en propuestas ganadoras.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Recursos relacionados<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pr\u00f3ximos pasos<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Siguiente art\u00edculo de la base de conocimientos<\/li>\n<\/ul>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Caracter\u00edsticas avanzadas<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hermix.com\/es\/monitor-de-productos-hermix-oportunidades-del-sector-publico\/\">Monitorear las oportunidades del sector p\u00fablico<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hermix.com\/es\/analisis-de-oportunidades-y-calificacion-del-producto-hermix\/\">An\u00e1lisis y cualificaci\u00f3n de oportunidades<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hermix.com\/es\/inteligencia-de-mercado-del-producto-hermix\/\">Inteligencia de mercado<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hermix.com\/es\/analisis-de-productos-hermix-del-gasto-de-mercado-de-la-comision-europea-proveedores\/\">An\u00e1lisis de mercado de la Comisi\u00f3n Europea<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hermix.com\/es\/colaboracion-de-productos-hermix\/\">Herramientas de colaboraci\u00f3n<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/How-to-Get-to-Know-Your-Buyer_article_featured-image.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"C\u00f3mo-Conocer-a-Tu-Comprador-Perspicacia\" style=\"object-fit:cover;\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/How-to-Get-to-Know-Your-Buyer_article_featured-image.png 1200w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/How-to-Get-to-Know-Your-Buyer_article_featured-image-300x157.png 300w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/How-to-Get-to-Know-Your-Buyer_article_featured-image-1024x536.png 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/How-to-Get-to-Know-Your-Buyer_article_featured-image-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Applies to: All Hermix plans and featuresReading Time: 6 minLast Updated: July 22 2025 Stop Guessing Who You Are Selling To A bid lives or dies on how well it matches the buyer\u2019s real priorities. Yet many teams rush into proposals without clear facts about the authority behind the notice. That blind spot costs time, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"content-type":"","inline_featured_image":false,"page_builder":"","footnotes":""},"categories":[14],"tags":[34],"ppma_author":[16],"class_list":["post-5924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-base","tag-bids"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Applies to: All Hermix plans and featuresReading Time: 6 minLast Updated: July 22 2025 Stop Guessing Who You Are Selling To A bid lives or dies on how well it matches the buyer\u2019s real priorities. Yet many teams rush into proposals without clear facts about the authority behind the notice. That blind spot costs time,\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ana-Maria Puiu\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Hermix - Win Public Contracts with the Power of AI\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Get to Know Your Buyer - Hermix\" \/>\n\t\t<meta property=\"og:description\" content=\"Applies to: All Hermix plans and featuresReading Time: 6 minLast Updated: July 22 2025 Stop Guessing Who You Are Selling To A bid lives or dies on how well it matches the buyer\u2019s real priorities. Yet many teams rush into proposals without clear facts about the authority behind the notice. That blind spot costs time,\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/How-to-Get-to-Know-Your-Buyer_article_featured-image.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/How-to-Get-to-Know-Your-Buyer_article_featured-image.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-07-30T12:59:43+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-07-30T12:59:43+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hermixapp\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@Hermix_sw\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Get to Know Your Buyer - Hermix\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Applies to: All Hermix plans and featuresReading Time: 6 minLast Updated: July 22 2025 Stop Guessing Who You Are Selling To A bid lives or dies on how well it matches the buyer\u2019s real priorities. Yet many teams rush into proposals without clear facts about the authority behind the notice. That blind spot costs time,\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@Hermix_sw\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/How-to-Get-to-Know-Your-Buyer_article_featured-image.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/how-to-get-to-know-your-buyer\\\/#blogposting\",\"name\":\"How to Get to Know Your Buyer - Hermix\",\"headline\":\"How to Get to Know Your Buyer\",\"author\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/author\\\/ana-maria-puiu\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/hermix.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/How-to-Get-to-Know-Your-Buyer_article_featured-image.png\",\"width\":1200,\"height\":628,\"caption\":\"How-to-Get-to-Know-Your-Buyer-insight\"},\"datePublished\":\"2025-07-30T14:59:43+03:00\",\"dateModified\":\"2025-07-30T14:59:43+03:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/how-to-get-to-know-your-buyer\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/how-to-get-to-know-your-buyer\\\/#webpage\"},\"articleSection\":\"Knowledge Base, bids, Ana-Maria Puiu\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/how-to-get-to-know-your-buyer\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hermix.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/category\\\/knowledge-base\\\/#listItem\",\"name\":\"Knowledge Base\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/category\\\/knowledge-base\\\/#listItem\",\"position\":2,\"name\":\"Knowledge Base\",\"item\":\"https:\\\/\\\/hermix.com\\\/es\\\/category\\\/knowledge-base\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/how-to-get-to-know-your-buyer\\\/#listItem\",\"name\":\"How to Get to Know Your Buyer\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/how-to-get-to-know-your-buyer\\\/#listItem\",\"position\":3,\"name\":\"How to Get to Know Your Buyer\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/category\\\/knowledge-base\\\/#listItem\",\"name\":\"Knowledge Base\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/#organization\",\"name\":\"Hermix\",\"description\":\"Win Public Contracts with the Power of AI\",\"url\":\"https:\\\/\\\/hermix.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.hermix.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/hermix_logo.png\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/how-to-get-to-know-your-buyer\\\/#organizationLogo\"},\"image\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/how-to-get-to-know-your-buyer\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/hermixapp\",\"https:\\\/\\\/twitter.com\\\/Hermix_sw\",\"https:\\\/\\\/www.instagram.com\\\/hermix_sw\\\/\",\"https:\\\/\\\/be.linkedin.com\\\/company\\\/hermix\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/author\\\/ana-maria-puiu\\\/#author\",\"url\":\"https:\\\/\\\/hermix.com\\\/es\\\/author\\\/ana-maria-puiu\\\/\",\"name\":\"Ana-Maria Puiu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/how-to-get-to-know-your-buyer\\\/#webpage\",\"url\":\"https:\\\/\\\/hermix.com\\\/es\\\/how-to-get-to-know-your-buyer\\\/\",\"name\":\"How to Get to Know Your Buyer - Hermix\",\"description\":\"Applies to: All Hermix plans and featuresReading Time: 6 minLast Updated: July 22 2025 Stop Guessing Who You Are Selling To A bid lives or dies on how well it matches the buyer\\u2019s real priorities. Yet many teams rush into proposals without clear facts about the authority behind the notice. That blind spot costs time,\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/how-to-get-to-know-your-buyer\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/author\\\/ana-maria-puiu\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/author\\\/ana-maria-puiu\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/hermix.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/How-to-Get-to-Know-Your-Buyer_article_featured-image.png\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/how-to-get-to-know-your-buyer\\\/#mainImage\",\"width\":1200,\"height\":628,\"caption\":\"How-to-Get-to-Know-Your-Buyer-insight\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/how-to-get-to-know-your-buyer\\\/#mainImage\"},\"datePublished\":\"2025-07-30T14:59:43+03:00\",\"dateModified\":\"2025-07-30T14:59:43+03:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/hermix.com\\\/es\\\/\",\"name\":\"Hermix\",\"description\":\"Win Public Contracts with the Power of AI\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"C\u00f3mo conocer a tu comprador - Hermix","description":"Se aplica a: Todos los planes y funciones de Hermix Tiempo de lectura: 6 min \u00daltima actualizaci\u00f3n: 22 de julio de 2025 Deja de adivinar a qui\u00e9n le est\u00e1s vendiendo Una oferta triunfa o fracasa seg\u00fan lo bien que se ajuste a las prioridades reales del comprador. Sin embargo, muchos equipos se apresuran a presentar propuestas sin tener claros los datos sobre la autoridad que respalda el aviso. Ese punto ciego cuesta tiempo,","canonical_url":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/#blogposting","name":"How to Get to Know Your Buyer - Hermix","headline":"How to Get to Know Your Buyer","author":{"@id":"https:\/\/hermix.com\/es\/author\/ana-maria-puiu\/#author"},"publisher":{"@id":"https:\/\/hermix.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/How-to-Get-to-Know-Your-Buyer_article_featured-image.png","width":1200,"height":628,"caption":"How-to-Get-to-Know-Your-Buyer-insight"},"datePublished":"2025-07-30T14:59:43+03:00","dateModified":"2025-07-30T14:59:43+03:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/#webpage"},"isPartOf":{"@id":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/#webpage"},"articleSection":"Knowledge Base, bids, Ana-Maria Puiu"},{"@type":"BreadcrumbList","@id":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/hermix.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/hermix.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/hermix.com\/es\/category\/knowledge-base\/#listItem","name":"Knowledge Base"}},{"@type":"ListItem","@id":"https:\/\/hermix.com\/es\/category\/knowledge-base\/#listItem","position":2,"name":"Knowledge Base","item":"https:\/\/hermix.com\/es\/category\/knowledge-base\/","nextItem":{"@type":"ListItem","@id":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/#listItem","name":"How to Get to Know Your Buyer"},"previousItem":{"@type":"ListItem","@id":"https:\/\/hermix.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/#listItem","position":3,"name":"How to Get to Know Your Buyer","previousItem":{"@type":"ListItem","@id":"https:\/\/hermix.com\/es\/category\/knowledge-base\/#listItem","name":"Knowledge Base"}}]},{"@type":"Organization","@id":"https:\/\/hermix.com\/es\/#organization","name":"Hermix","description":"Win Public Contracts with the Power of AI","url":"https:\/\/hermix.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/www.hermix.com\/wp-content\/uploads\/2022\/04\/hermix_logo.png","@id":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/#organizationLogo"},"image":{"@id":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/hermixapp","https:\/\/twitter.com\/Hermix_sw","https:\/\/www.instagram.com\/hermix_sw\/","https:\/\/be.linkedin.com\/company\/hermix"]},{"@type":"Person","@id":"https:\/\/hermix.com\/es\/author\/ana-maria-puiu\/#author","url":"https:\/\/hermix.com\/es\/author\/ana-maria-puiu\/","name":"Ana-Maria Puiu"},{"@type":"WebPage","@id":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/#webpage","url":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/","name":"How to Get to Know Your Buyer - Hermix","description":"Applies to: All Hermix plans and featuresReading Time: 6 minLast Updated: July 22 2025 Stop Guessing Who You Are Selling To A bid lives or dies on how well it matches the buyer\u2019s real priorities. Yet many teams rush into proposals without clear facts about the authority behind the notice. That blind spot costs time,","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/hermix.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/#breadcrumblist"},"author":{"@id":"https:\/\/hermix.com\/es\/author\/ana-maria-puiu\/#author"},"creator":{"@id":"https:\/\/hermix.com\/es\/author\/ana-maria-puiu\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/How-to-Get-to-Know-Your-Buyer_article_featured-image.png","@id":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/#mainImage","width":1200,"height":628,"caption":"How-to-Get-to-Know-Your-Buyer-insight"},"primaryImageOfPage":{"@id":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/#mainImage"},"datePublished":"2025-07-30T14:59:43+03:00","dateModified":"2025-07-30T14:59:43+03:00"},{"@type":"WebSite","@id":"https:\/\/hermix.com\/es\/#website","url":"https:\/\/hermix.com\/es\/","name":"Hermix","description":"Win Public Contracts with the Power of AI","inLanguage":"es-ES","publisher":{"@id":"https:\/\/hermix.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"Hermix - Win Public Contracts with the Power of AI","og:type":"article","og:title":"How to Get to Know Your Buyer - Hermix","og:description":"Applies to: All Hermix plans and featuresReading Time: 6 minLast Updated: July 22 2025 Stop Guessing Who You Are Selling To A bid lives or dies on how well it matches the buyer\u2019s real priorities. Yet many teams rush into proposals without clear facts about the authority behind the notice. That blind spot costs time,","og:url":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/","og:image":"https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/How-to-Get-to-Know-Your-Buyer_article_featured-image.png","og:image:secure_url":"https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/How-to-Get-to-Know-Your-Buyer_article_featured-image.png","og:image:width":1200,"og:image:height":628,"article:published_time":"2025-07-30T12:59:43+00:00","article:modified_time":"2025-07-30T12:59:43+00:00","article:publisher":"https:\/\/www.facebook.com\/hermixapp","twitter:card":"summary_large_image","twitter:site":"@Hermix_sw","twitter:title":"How to Get to Know Your Buyer - Hermix","twitter:description":"Applies to: All Hermix plans and featuresReading Time: 6 minLast Updated: July 22 2025 Stop Guessing Who You Are Selling To A bid lives or dies on how well it matches the buyer\u2019s real priorities. Yet many teams rush into proposals without clear facts about the authority behind the notice. That blind spot costs time,","twitter:creator":"@Hermix_sw","twitter:image":"https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/How-to-Get-to-Know-Your-Buyer_article_featured-image.png"},"aioseo_meta_data":{"post_id":"5924","title":null,"description":null,"keywords":null,"keyphrases":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_custom_url":null,"og_image_custom_fields":null,"og_image_url":null,"og_image_width":null,"og_image_height":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_image_url":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null,"created":"2026-08-20 11:36:54","updated":"2026-08-20 11:36:54"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/hermix.com\/es\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/hermix.com\/es\/category\/knowledge-base\/\" title=\"Knowledge Base\">Knowledge Base<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tHow to Get to Know Your Buyer\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/hermix.com\/es"},{"label":"Knowledge Base","link":"https:\/\/hermix.com\/es\/category\/knowledge-base\/"},{"label":"How to Get to Know Your Buyer","link":"https:\/\/hermix.com\/es\/how-to-get-to-know-your-buyer\/"}],"authors":[{"term_id":16,"user_id":2,"is_guest":0,"slug":"ana-maria-puiu","display_name":"Ana-Maria Puiu","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/daf02b346ef383e82c6abf3984608b2753f0bfd78c4938ff758ad3f789eda467?s=96&d=mm&r=g","author_category":"","first_name":"","last_name":"","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/posts\/5924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/comments?post=5924"}],"version-history":[{"count":0,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/posts\/5924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/media\/6452"}],"wp:attachment":[{"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/media?parent=5924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/categories?post=5924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/tags?post=5924"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/ppma_author?post=5924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}