{"id":5596,"date":"2025-05-08T15:13:10","date_gmt":"2025-05-08T13:13:10","guid":{"rendered":"https:\/\/hermix.com\/?p=5596"},"modified":"2025-05-08T15:13:10","modified_gmt":"2025-05-08T13:13:10","slug":"como-crear-filtros-de-alertas-de-correo-electronico-eficaces","status":"publish","type":"post","link":"https:\/\/hermix.com\/es\/how-to-create-effective-email-alerts-filters\/","title":{"rendered":"C\u00f3mo crear alertas\/filtros de correo electr\u00f3nico eficaces"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5596\" class=\"elementor elementor-5596\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9e1d2c e-flex e-con-boxed e-con e-parent\" data-id=\"5a9e1d2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2e5ac2 elementor-widget elementor-widget-text-editor\" data-id=\"1e2e5ac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\"><a title=\"\" href=\"https:\/\/hermix.com\/es\/\">Hermix<\/a> Procesamos aproximadamente 3000 avisos de contrataci\u00f3n p\u00fablica al d\u00eda, procedentes de toda Europa e instituciones internacionales. Para recibir alertas relevantes y evitar perder oportunidades, es fundamental configurar filtros eficaces y potentes.<\/p>\n\n<h2 class=\"wp-block-heading\">Idealmente, los filtros deber\u00edan ofrecer un n\u00famero razonable de nuevas oportunidades cada d\u00eda. Por lo tanto, deber\u00edan ser:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Suficientemente gen\u00e9rico \u2013 para captar <em>todo<\/em> oportunidades relevantes.<\/li>\n\n<li>Suficientemente espec\u00edfico, para poder ignorarlo <em>mayor\u00eda<\/em> licitaciones irrelevantes.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">El n\u00famero ideal de licitaciones diarias que puede analizar un equipo peque\u00f1o o mediano ser\u00eda de aproximadamente 5 a 10 oportunidades.<\/p>\n\n<p class=\"wp-block-paragraph\">M\u00e1s de 100 oportunidades al d\u00eda significa que el mercado es demasiado grande y debe segmentarse. Calificar para 100 licitaciones requerir\u00eda un gran esfuerzo, por lo que probablemente la mayor\u00eda ser\u00e1n ignoradas.<\/p>\n\n<p class=\"wp-block-paragraph\">Si se reciben menos de 2 o 3 ofertas, es posible que el mercado objetivo sea demasiado peque\u00f1o.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Los filtros m\u00e1s relevantes son:<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Industria, Dominio<\/li>\n\n<li>Palabras clave<\/li>\n\n<li>pa\u00eds del comprador<\/li>\n\n<li>Tipo de comprador,<\/li>\n\n<li>Fuente de datos<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Mejores pr\u00e1cticas:<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Seleccione el sector y, a continuaci\u00f3n, profundice en los dominios.<strong> (es decir, la divisi\u00f3n CPV).<\/strong><\/li>\n\n<li><strong>Evite usar Temas <\/strong>(C\u00f3digos CPV). Son demasiado espec\u00edficos, por lo que resultan dif\u00edciles de gestionar.<\/li>\n\n<li><strong>Busque por palabra clave o por sector\/dominio, pero no por ambos.<\/strong>\n<ul class=\"wp-block-list\" style=\"margin-left: 2rem; list-style-type: circle;\">\n<li>Utilizar ambos simult\u00e1neamente podr\u00eda restringir excesivamente la b\u00fasqueda.<\/li>\n\n<li><em>Por supuesto, a menos que busques un tipo de proyecto muy espec\u00edfico y muy raro.<\/em><\/li>\n<\/ul>\n<\/li>\n\n<li><strong>Busque por pa\u00eds del comprador o por tipo de comprador: instituciones europeas\/internacionales.<\/strong>\n<ul class=\"wp-block-list\" style=\"margin-left: 2rem; list-style-type: circle;\">\n<li>Por ejemplo, las instituciones europeas e internacionales tienen oficinas en varios pa\u00edses, por lo que el pa\u00eds es menos relevante para ellas.<\/li>\n<\/ul>\n<\/li>\n\n<li><strong>Evite los filtros muy anchos.<\/strong>\n<ul class=\"wp-block-list\" style=\"margin-left: 2rem; list-style-type: circle;\">\n<li>Por ejemplo, \u201dTI para toda Europa\u201d o \u201dtodas las licitaciones en 20 pa\u00edses\u201d. Hermix analiza aproximadamente 3000 licitaciones al d\u00eda. Un filtro muy amplio arroja much\u00edsimos resultados (irrelevantes).<\/li>\n<\/ul>\n<\/li>\n\n<li><strong>Evite filtrar por un comprador espec\u00edfico.<\/strong> (o Contratista)\n<ul class=\"wp-block-list\" style=\"margin-left: 2rem; list-style-type: circle;\">\n<li>Siempre existe la posibilidad de que una licitaci\u00f3n se publique con un nombre de comprador err\u00f3neo o diferente, y con datos de contacto incorrectos. En ese caso, la licitaci\u00f3n no se clasificar\u00eda con el comprador correcto.<\/li>\n\n<li><em>Por ejemplo, un comprador como &quot;EC \u2013 DG DIGIT \u2013 Direcci\u00f3n General de Inform\u00e1tica&quot; podr\u00eda publicar una licitaci\u00f3n con un comprador err\u00f3neo, por ejemplo &quot;DIGIT&quot; o &quot;EC&quot;.<\/em><\/li>\n\n<li>Una buena pr\u00e1ctica es ampliar la b\u00fasqueda, por ejemplo, para buscar por tipo de comprador en lugar de por nombre del comprador.<\/li>\n\n<li>Otra opci\u00f3n es buscar por palabras clave incluidas en el nombre del comprador, como &quot;Empieza por...&quot; o &quot;Contiene...&quot;.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Ejemplos:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.hermix.com\/opportunities\/tenders?authority_type%5B%5D=European%20Institution%2FAgency%20or%20International%20Organisation&amp;industry%5B%5D=1&amp;tenders=open&amp;search_options=any&amp;_gl=1*tdtglm*_gcl_au*NTg3ODQzNTI1LjE3NDMzMzYzOTk.*_ga*MTAzMTYxMzUwNy4xNzI3MTE2NDIz*_ga_TY0HXW4ZFR*czE3NDYzNDg3NTkkbzE1NCRnMCR0MTc0NjM0ODc1OSRqNjAkbDAkaDA.&amp;eu_funded=all&amp;domain%5B%5D=66\">Licitaciones p\u00fablicas de servicios de software para instituciones de la UE e internacionales.<\/a><\/li>\n\n<li><a href=\"https:\/\/app.hermix.com\/opportunities\/tenders?search%5B%5D=IT&amp;search%5B%5D=ITC&amp;search%5B%5D=ICT&amp;search%5B%5D=web&amp;search%5B%5D=portal&amp;search%5B%5D=development&amp;search%5B%5D=software&amp;search%5B%5D=database&amp;search%5B%5D=computer&amp;search%5B%5D=computers&amp;search%5B%5D=ECM&amp;search%5B%5D=CMS&amp;search%5B%5D=DMS&amp;search%5B%5D=ML&amp;search%5B%5D=intranet&amp;search%5B%5D=internet&amp;search%5B%5D=consultancy&amp;search%5B%5D=elearning&amp;search%5B%5D=e-learning&amp;search%5B%5D=etraining&amp;search%5B%5D=e-training&amp;search%5B%5D=cyber&amp;search%5B%5D=cyber-security&amp;search%5B%5D=cybersecurity&amp;search%5B%5D=security&amp;search_options=any&amp;authority_type%5B%5D=European%20Institution%2FAgency%20or%20International%20Organisation&amp;_gl=1*tdtglm*_gcl_au*NTg3ODQzNTI1LjE3NDMzMzYzOTk.*_ga*MTAzMTYxMzUwNy4xNzI3MTE2NDIz*_ga_TY0HXW4ZFR*czE3NDYzNDg3NTkkbzE1NCRnMCR0MTc0NjM0ODc1OSRqNjAkbDAkaDA.&amp;eu_funded=all&amp;tenders=open\">Licitaciones abiertas, palabras clave de TI, para instituciones de la UE\/internacionales<\/a><\/li>\n\n<li><a href=\"https:\/\/app.hermix.com\/opportunities\/tenders?search_options=any&amp;tenders=open&amp;_gl=1*tdtglm*_gcl_au*NTg3ODQzNTI1LjE3NDMzMzYzOTk.*_ga*MTAzMTYxMzUwNy4xNzI3MTE2NDIz*_ga_TY0HXW4ZFR*czE3NDYzNDg3NTkkbzE1NCRnMCR0MTc0NjM0ODc1OSRqNjAkbDAkaDA.&amp;eu_funded=all&amp;industry%5B%5D=1&amp;domain%5B%5D=66&amp;country%5B%5D=NL\">Licitaciones abiertas, servicios de software, Pa\u00edses Bajos<\/a><\/li>\n\n<li><a href=\"https:\/\/app.hermix.com\/opportunities\/tenders?search_options=any&amp;tenders=open&amp;_gl=1*tdtglm*_gcl_au*NTg3ODQzNTI1LjE3NDMzMzYzOTk.*_ga*MTAzMTYxMzUwNy4xNzI3MTE2NDIz*_ga_TY0HXW4ZFR*czE3NDYzNDg3NTkkbzE1NCRnMCR0MTc0NjM0ODc1OSRqNjAkbDAkaDA.&amp;eu_funded=all&amp;industry%5B%5D=1&amp;domain%5B%5D=66&amp;country%5B%5D=NO&amp;search%5B%5D=GDPR&amp;search%5B%5D=cyber&amp;search%5B%5D=cybersecurity&amp;search%5B%5D=cyber-security&amp;search%5B%5D=security&amp;search%5B%5D=information%20security&amp;search%5B%5D=data%20protection&amp;search%5B%5D=network%20security&amp;search%5B%5D=encryption&amp;search%5B%5D=firewall&amp;search%5B%5D=vulnerability&amp;search%5B%5D=risk%20assessment&amp;search%5B%5D=incident%20response&amp;search%5B%5D=phishing&amp;search%5B%5D=access%20control\">Licitaciones abiertas, servicios de software, menci\u00f3n de palabras clave de ciberseguridad, Noruega<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Para obtener informaci\u00f3n adicional, consulte tambi\u00e9n las preguntas frecuentes: utilice la b\u00fasqueda por palabras clave.<\/p>\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/E-mail-alerts-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/E-mail-alerts-1.png 1200w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/E-mail-alerts-1-300x157.png 300w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/E-mail-alerts-1-1024x536.png 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/09\/E-mail-alerts-1-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Hermix processes ~3,000 procurement notices daily, from across Europe and international institutions. To receive relevant alerts and avoid missing opportunities, it&#8217;s crucial to set up effective and powerful filters. Ideally, the filters should give a reasonable number of new opportunities every day. Thus, they should be: The ideal number of daily tenders that can be [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"content-type":"","inline_featured_image":false,"page_builder":"","footnotes":""},"categories":[13],"tags":[],"ppma_author":[16],"class_list":["post-5596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Hermix processes ~3,000 procurement notices daily, from across Europe and international institutions. To receive relevant alerts and avoid missing opportunities, it\u2019s crucial to set up effective and powerful filters. Ideally, the filters should give a reasonable number of new opportunities every day. Thus, they should be: Sufficiently generic \u2013 to catch all relevant opportunities. Sufficiently\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ana-Maria Puiu\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/hermix.com\/es\/how-to-create-effective-email-alerts-filters\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Hermix - Win Public Contracts with the Power of AI\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to create effective email alerts\/filters - Hermix\" \/>\n\t\t<meta property=\"og:description\" content=\"Hermix processes ~3,000 procurement notices daily, from across Europe and international institutions. To receive relevant alerts and avoid missing opportunities, it\u2019s crucial to set up effective and powerful filters. 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