{"id":5089,"date":"2025-02-27T13:07:43","date_gmt":"2025-02-27T12:07:43","guid":{"rendered":"https:\/\/hermix.com\/?p=5089"},"modified":"2025-02-27T13:07:43","modified_gmt":"2025-02-27T12:07:43","slug":"innovacion-en-ventas-en-el-sector-publico-con-ia-el-caso-hermix","status":"publish","type":"post","link":"https:\/\/hermix.com\/es\/public-sector-sales-innovation-with-ai-the-hermix-case\/","title":{"rendered":"Innovaci\u00f3n en ventas en el sector p\u00fablico con IA: El caso de Hermix"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Introducci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La contrataci\u00f3n p\u00fablica y los contratos representan un mercado enorme de 2 billones de euros en la Uni\u00f3n Europea (UE), pero su acceso es complejo y dif\u00edcil. A pesar de los importantes esfuerzos pol\u00edticos, el mercado sigue estando sesgado, con un acceso dominado por unos pocos actores grandes y especializados. Las tecnolog\u00edas modernas, como la IA, el aprendizaje autom\u00e1tico y las herramientas de aprendizaje autom\u00e1tico, ofrecen importantes oportunidades para mejorar la eficiencia de las licitaciones p\u00fablicas, aumentando las tasas de \u00e9xito y la calidad de los resultados. Herramientas como Hermix est\u00e1n transformando este sector al facilitar el seguimiento de las licitaciones, el an\u00e1lisis de oportunidades, la preparaci\u00f3n de ofertas y la generaci\u00f3n de propuestas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Problemas en las ventas del sector p\u00fablico<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las ventas al sector p\u00fablico, que involucran a grandes corporaciones, pymes, consultoras y el \u00e1mbito acad\u00e9mico, son complejas. Los proveedores dedican una cantidad considerable de tiempo a supervisar y evaluar las licitaciones, llegando los gestores de preventa a dedicar hasta 50% de su tiempo a la lectura y evaluaci\u00f3n de las mismas. La redacci\u00f3n de licitaciones es costosa, llegando a representar hasta 2% del valor total del contrato, o incluso 6% de los ingresos de las pymes. El esfuerzo invertido en los procesos de licitaci\u00f3n a menudo no se corresponde con el valor de la licitaci\u00f3n ni con la tasa de \u00e9xito. La contrataci\u00f3n p\u00fablica tambi\u00e9n se caracteriza por elevadas barreras de entrada e ineficiencias, con tan solo 1,3% de empresas de la UE que acceden a contratos p\u00fablicos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oportunidades en contrataci\u00f3n p\u00fablica con Hermix AI<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoreo y alertas de licitaciones inteligentes<\/li>\n\n\n\n<li>Inteligencia de mercado inteligente, an\u00e1lisis y identificaci\u00f3n de oportunidades.<\/li>\n\n\n\n<li>Calificaci\u00f3n de oportunidades basada en presupuestos de clientes, proyectos anteriores, an\u00e1lisis de la competencia, an\u00e1lisis de requisitos, an\u00e1lisis de habilidades, competencias, certificaciones y expertos.<\/li>\n\n\n\n<li>Automatizaci\u00f3n de propuestas, preparaci\u00f3n de ofertas, elaboraci\u00f3n de borradores con herramientas de IA\/GPT.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Presentando Hermix<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hermix.com\/es\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Hermix <\/a>Ayuda a las empresas a ganar contratos p\u00fablicos con monitoreo de licitaciones impulsado por IA, automatizaci\u00f3n de ofertas e inteligencia de mercado. Utilizado por las principales empresas. <a href=\"https:\/\/hermix.com\/es\/clientes\/\" target=\"_blank\" rel=\"noopener\" title=\"\">empresas<\/a> como Capgemini, Fujitsu, Indra, Atos-Eviden, Publicis-Sapient, Arhs (Accenture), Aricoma, Intellera (antes PwC, ahora Accenture), Unisys, Vass, Technopolis, Engineering, Unisystems, OTE (Cosmote), Brayton, Zitec, Eau de web, Mindit, Edda, Luminess, Axians (Vinci), etc., aumenta la eficiencia, las tasas de \u00e9xito y el acceso a contratos p\u00fablicos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficios de Hermix<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eficiencia de costos<\/strong> \u2013 Modernizar el equipo de licitaciones\/preventa, pasando de la introducci\u00f3n de datos al an\u00e1lisis de datos.<\/li>\n\n\n\n<li><strong>Eficiencia, enfoque<\/strong> \u2013 Aumentar las tasas de \u00e9xito de las propuestas a 60-70%.<\/li>\n\n\n\n<li><strong>Calidad de entrega<\/strong> -Elegir la mejor tecnolog\u00eda y los mejores socios.<\/li>\n\n\n\n<li>Ventas sostenibles y repetibles.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Impacto en el sector p\u00fablico<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El enfoque de Hermix, impulsado por la IA, se alinea con los valores europeos fundamentales como la transparencia, la eficiencia y la competencia. Contribuye a democratizar el acceso a la contrataci\u00f3n p\u00fablica, reduciendo las barreras de entrada para las pymes, las empresas emergentes y los nuevos participantes. Las autoridades p\u00fablicas tambi\u00e9n se benefician al comprender mejor su ecosistema de proveedores, mejorar la planificaci\u00f3n de las compras y potenciar las sinergias entre proyectos e iniciativas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El mercado B2G requiere tecnolog\u00edas disruptivas como la IA y el aprendizaje autom\u00e1tico para mejorar la eficiencia y la accesibilidad. Hermix ofrece una soluci\u00f3n pr\u00e1ctica para las ventas del sector p\u00fablico, proporcionando rentabilidad, mayores tasas de \u00e9xito y una mejor calidad de las propuestas. Con herramientas de IA como Hermix, la contrataci\u00f3n p\u00fablica puede ser m\u00e1s transparente, eficiente e inclusiva, beneficiando tanto a proveedores como a administraciones p\u00fablicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta perspectiva se basa en el art\u00edculo publicado por Stefan Morcov, director ejecutivo de Hermix, y Michel Bosco, doctor en ingenier\u00eda (EuropIA), m\u00e1ster en artes (MAM), profesor asociado de la Universidad Costa Azul, en el libro L&#039;intelligence artificielle \u2013 Institut Europia, publicado por la editorial Ovadia.<\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29.png 1366w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29-300x169.png 300w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29-1024x576.png 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29-768x432.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Introduction Public procurement and contracts represent a huge \u20ac2 trillion market in the European Union (EU), yet it is complex and difficult to access. Despite significant policy efforts, the market is still skewed, with access dominated by a few large, specialized players. Modern technology, such as AI, ML, and LLM tools, offers significant opportunities to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"content-type":"","inline_featured_image":false,"page_builder":"","footnotes":""},"categories":[13],"tags":[],"ppma_author":[16],"class_list":["post-5089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Introduction Public procurement and contracts represent a huge \u20ac2 trillion market in the European Union (EU), yet it is complex and difficult to access. 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Despite significant policy efforts, the market is still skewed, with access dominated by a few large, specialized players. Modern technology, such as AI, ML, and LLM tools, offers significant opportunities to","twitter:creator":"@Hermix_sw","twitter:image":"https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29.png"},"aioseo_meta_data":{"post_id":"5089","title":null,"description":null,"keywords":null,"keyphrases":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_custom_url":null,"og_image_custom_fields":null,"og_image_url":null,"og_image_width":null,"og_image_height":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_image_url":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null,"created":"2026-08-20 11:33:21","updated":"2026-08-20 11:33:21"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/hermix.com\/es\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/hermix.com\/es\/category\/insights\/\" title=\"Insights\">Insights<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tPublic sector sales innovation with AI: The Hermix case\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/hermix.com\/es"},{"label":"Insights","link":"https:\/\/hermix.com\/es\/category\/insights\/"},{"label":"Public sector sales innovation with AI: The Hermix case","link":"https:\/\/hermix.com\/es\/public-sector-sales-innovation-with-ai-the-hermix-case\/"}],"authors":[{"term_id":16,"user_id":2,"is_guest":0,"slug":"ana-maria-puiu","display_name":"Ana-Maria Puiu","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/daf02b346ef383e82c6abf3984608b2753f0bfd78c4938ff758ad3f789eda467?s=96&d=mm&r=g","author_category":"","first_name":"","last_name":"","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/posts\/5089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/comments?post=5089"}],"version-history":[{"count":0,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/posts\/5089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/media\/5111"}],"wp:attachment":[{"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/media?parent=5089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/categories?post=5089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/tags?post=5089"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/ppma_author?post=5089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}