{"id":3526,"date":"2024-04-26T09:01:41","date_gmt":"2024-04-26T07:01:41","guid":{"rendered":"https:\/\/hermix.com\/?p=3526"},"modified":"2024-04-26T09:01:41","modified_gmt":"2024-04-26T07:01:41","slug":"hiperoptimizacion-de-licitaciones-publicas-con-ia","status":"publish","type":"post","link":"https:\/\/hermix.com\/es\/hyper-optimizing-public-tendering-with-ai\/","title":{"rendered":"Hiperoptimizaci\u00f3n de licitaciones p\u00fablicas con IA"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Art\u00edculo que resume los debates del seminario web organizado el 18 de abril de 2024, presentado por Stefan Morcov, CEO de Hermix, y Michael Mathieu, director de ventas de Westpole Benelux.<\/strong><\/h2>\n\n\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Hyper-optimizing-public-tendering-with-AI-article-featured-image.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Seminario web en vivo sobre hiperoptimizaci\u00f3n de licitaciones p\u00fablicas con IA\" style=\"object-fit:cover;\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Hyper-optimizing-public-tendering-with-AI-article-featured-image.jpg 1200w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Hyper-optimizing-public-tendering-with-AI-article-featured-image-300x157.jpg 300w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Hyper-optimizing-public-tendering-with-AI-article-featured-image-1024x536.jpg 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Hyper-optimizing-public-tendering-with-AI-article-featured-image-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">El mercado B2G (de empresa a gobierno) es relevante y diferente de otros mercados como el B2B o el B2C (minorista y consumidor). El mercado B2G es enorme, estable y distintivo. El sector p\u00fablico representa 531 TP3T del PIB mundial, y la contrataci\u00f3n p\u00fablica representa 141 TP3T del PIB. Nos encontramos en un mercado inmenso que sigue creciendo y volvi\u00e9ndose m\u00e1s activo. Para mantenerse a la vanguardia, se necesitan mayores ventajas competitivas. Pero aqu\u00ed est\u00e1 el problema: aunque se est\u00e1 volviendo m\u00e1s competitivo, todav\u00eda es muy dif\u00edcil entrar. Nuestro an\u00e1lisis muestra que solo 1,31 TP3T de empresas europeas acceden a contratos p\u00fablicos. Esto es sorprendente si se tiene en cuenta que los gobiernos europeos gastan 541 TP3T de su dinero, un total de 2 billones al a\u00f1o, a trav\u00e9s de 250.000 compradores. Seg\u00fan un estudio del Banco Mundial del a\u00f1o pasado, 251 TP3T de este dinero se pierde debido a ineficiencias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nuestra soluci\u00f3n<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En Hermix, nuestra misi\u00f3n es clara: ofrecemos una plataforma online innovadora dise\u00f1ada para ayudar a las empresas a obtener contratos p\u00fablicos de forma eficaz. Nuestro compromiso radica en impulsar los negocios en tres \u00e1reas clave: seguimiento de licitaciones, an\u00e1lisis de licitaciones e inteligencia de mercado.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El seguimiento de licitaciones constituye la base de nuestro servicio, proporcionando actualizaciones diarias sobre nuevas licitaciones, modificaciones a las existentes, as\u00ed como documentos esenciales y sesiones de preguntas y respuestas. Gracias a la informaci\u00f3n obtenida de diversas fuentes fiables, como el portal de contrataci\u00f3n p\u00fablica belga y el portal de financiaci\u00f3n de la Comisi\u00f3n Europea, garantizamos que nuestros clientes est\u00e9n siempre informados y preparados.<\/li>\n\n\n\n<li>En el an\u00e1lisis de licitaciones, profundizamos tanto en los aspectos comerciales como t\u00e9cnicos, utilizando tecnolog\u00eda de IA conversacional de vanguardia para optimizar los procesos. Desde la comprensi\u00f3n de los complejos requisitos de las licitaciones hasta la automatizaci\u00f3n de tareas tediosas, nuestra plataforma permite a las empresas desenvolverse con facilidad en el \u00e1mbito de las adquisiciones.<\/li>\n\n\n\n<li>Por \u00faltimo, nuestro segmento de inteligencia de mercado se centra en el posicionamiento estrat\u00e9gico de las empresas dentro de sus mercados objetivo. Al proporcionar an\u00e1lisis e informaci\u00f3n detallada, permitimos a nuestros clientes tomar decisiones informadas y aprovechar oportunidades lucrativas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En esencia, Hermix es m\u00e1s que una plataforma: es un aliado de confianza para las empresas que buscan prosperar en el competitivo mundo de la contrataci\u00f3n p\u00fablica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Desaf\u00edos que enfrentamos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En Hermix, abordamos un gran desaf\u00edo: clasificar enormes cantidades de datos en el sector p\u00fablico. Hay tanta informaci\u00f3n que las empresas se ven abrumadas. Nuestro objetivo es darle sentido a todo esto. Tomemos, por ejemplo, los cambios en los contratos de TI del Parlamento Europeo. Esto demuestra por qu\u00e9 es crucial comprender los contratos vigentes. Antes hab\u00eda una licitaci\u00f3n con varios lotes, luego algunos lotes se transformaron en licitaciones independientes y, posteriormente, otros se dividieron de nuevo. Ahora existen numerosas licitaciones de TI pasadas y futuras, tanto del Parlamento Europeo como del Parlamento Europeo, con muchos lotes y muchos adjudicatarios. Gestionar toda esta informaci\u00f3n es muy dif\u00edcil. Necesitamos una plataforma centralizada para organizar toda esta informaci\u00f3n, y eso es precisamente lo que hace Hermix.<br>Con la ayuda de la IA, podemos automatizar tareas y agilizar la creaci\u00f3n de documentos, ahorrando tiempo a las empresas. Agregamos informaci\u00f3n contextual y proporcionamos an\u00e1lisis para ayudar a las empresas a tomar decisiones informadas. Por ejemplo, ofrecemos perfiles de compradores, adjudicaciones de contratos anteriores e informaci\u00f3n de proveedores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La clave del \u00e9xito en el sector p\u00fablico<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Estrategia. <\/strong>Una empresa, por grande que sea, tiene recursos limitados, y participar en licitaciones del sector p\u00fablico es costoso. Por eso es crucial comprender el mercado y saber d\u00f3nde concentrar los esfuerzos. La mejor estrategia es posicionarse en el mercado con los mayores presupuestos y la menor competencia. Es como la estrategia de Napole\u00f3n de &quot;derrota por detalles&quot;: un buen general concentra todas sus fuerzas donde el enemigo es m\u00e1s d\u00e9bil. Hermix respalda esta estrategia analizando y agregando macrodatos de diversas fuentes para ofrecer una visi\u00f3n integral y hol\u00edstica de todo el mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>An\u00e1lisis de la licitaci\u00f3n. <\/strong>En las ventas al sector p\u00fablico, analizar las licitaciones desde perspectivas tanto comerciales como t\u00e9cnicas es fundamental. Comprender la din\u00e1mica del mercado, el posicionamiento estrat\u00e9gico y priorizar las oportunidades de mayor impacto son claves. El uso de la tecnolog\u00eda y el an\u00e1lisis de datos puede impulsar la competitividad y las probabilidades de ganar contratos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gesti\u00f3n de preventas y licitaciones<\/strong>. Otro aspecto crucial es la fase previa a la venta. En las licitaciones del sector p\u00fablico, es como hacer un examen: te eval\u00faan por lo que escribes, no por lo que sabes. Por lo tanto, las actividades previas a la venta son fundamentales. Muchas tareas de esta fase pueden automatizarse, desde comprender los requisitos de la licitaci\u00f3n hasta resumirlos e incluso generar propuestas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ventas. <\/strong>Las ventas reales implican tener presencia f\u00edsica. Estar presente sobre el terreno siempre es importante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Excelencia t\u00e9cnica<\/strong>. Ofrecer servicios y\/o productos de alta calidad contribuye a consolidar la marca y la reputaci\u00f3n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este enfoque integral, que abarca desde la comprensi\u00f3n del mercado hasta el seguimiento de las licitaciones, la cualificaci\u00f3n y la redacci\u00f3n de propuestas, es lo que conduce al \u00e9xito en el sector p\u00fablico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 la IA?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Contar con acceso a datos organizados y depurados, es decir, inteligencia artificial, es fundamental para desarrollar una estrategia eficaz. Estos datos permiten analizar a los clientes, la competencia y las tendencias del mercado, facilitando la toma de decisiones informadas. El uso de la IA puede optimizar a\u00fan m\u00e1s la estrategia al proporcionar informaci\u00f3n y sugerencias basadas en los patrones de uso de los datos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al aprovechar herramientas como la IA y el an\u00e1lisis de datos, puede obtener una ventaja competitiva en el mercado del sector p\u00fablico. Estas herramientas le permiten optimizar procesos, analizar grandes vol\u00famenes de datos y tomar decisiones estrat\u00e9gicas que impulsan el crecimiento y el \u00e9xito.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nuestra visi\u00f3n para el uso de la IA<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hemos lanzado una excelente funci\u00f3n basada en IA: el resumen automatizado de especificaciones t\u00e9cnicas y documentos de licitaci\u00f3n. Puede analizar y<a href=\"https:\/\/hermix.com\/es\/resumir-las-licitaciones-publicas-con-ia\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> Resumir miles de licitaciones p\u00fablicas con IA <\/a>en Hermix.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La herramienta permite a los usuarios comprobar, en cuesti\u00f3n de minutos, cu\u00e1l es<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El alcance y el objetivo de un proyecto,&nbsp;<\/li>\n\n\n\n<li>Los criterios de elegibilidad y selecci\u00f3n financiera, como la facturaci\u00f3n y las certificaciones,<\/li>\n\n\n\n<li>Los criterios de selecci\u00f3n t\u00e9cnicos y profesionales, como los curr\u00edculos y las referencias de proyectos similares.<\/li>\n\n\n\n<li>O la matriz de premios y evaluaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizamos diversas herramientas de modelado l\u00f3gico generativo, como ChatGPT, Mistral, LlaMa y PrivateGPT. Formamos parte del programa Microsoft Startup, lo que nos permite acceder a herramientas como OpenAI.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/unnamed-9.png\" alt=\"\" class=\"wp-image-3119\" style=\"width:309px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/unnamed-10-2-1024x146.png\" alt=\"\" class=\"wp-image-3120\" style=\"width:463px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De cara al futuro, estamos explorando aplicaciones avanzadas de IA, como el an\u00e1lisis de precios y la generaci\u00f3n de propuestas. Si bien la IA es muy prometedora, es fundamental mantener un enfoque pr\u00e1ctico y centrarnos en la resoluci\u00f3n de problemas concretos. Nuestro enfoque consiste en crear un marco con servicios especializados, o agentes, que trabajan conjuntamente para resolver problemas espec\u00edficos y generar resultados valiosos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Priorizamos la transparencia.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En cuanto a la cobertura de datos, nuestra plataforma incluye instituciones europeas, as\u00ed como compradores nacionales, federales, regionales y locales de toda Europa. Ampliamos constantemente nuestra cobertura para incluir m\u00e1s agencias y fuentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Priorizamos la transparencia mostrando el origen de nuestros datos, que se basa en los comentarios de los usuarios. Con un solo clic, los usuarios pueden acceder a la fuente original de la informaci\u00f3n extra\u00edda. Nos hemos esforzado por garantizar la precisi\u00f3n y evitar errores en la extracci\u00f3n de datos. Hemos probado y trabajado con diversos modelos de lenguaje, siendo GPT-4 el m\u00e1s fiable para las tareas que realizamos. Si bien la IA tiene sus ventajas, puede tener dificultades con temas complejos y matices, por lo que somos conscientes de sus limitaciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nuestros logros<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con m\u00e1s de 800 usuarios y aproximadamente 30 clientes en toda Europa, nos enorgullece colaborar con clientes tan prestigiosos como Indra, Unisys, Capgemini, Luminess, Euroforce, Vass, Westpole y Technopolis. Nuestra plataforma ofrece acceso a una gran cantidad de datos, lo que permite a los usuarios analizar diversas dimensiones y tomar decisiones informadas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Comentarios de Michael Mathieu, director de ventas de Westpole.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dHermix me ayuda enormemente a crear una cartera de clientes potenciales y a recibir recordatorios, especialmente de licitaciones que haya olvidado o para las que no haya tenido tiempo de revisar. Tambi\u00e9n me permite conversar con socios o competidores para comprender mejor su posici\u00f3n en el mercado y su cuota de mercado. Adem\u00e1s, puedo realizar an\u00e1lisis verticales por cliente y sector, algo que antes me llevaba much\u00edsimas horas. Recuerdo que al principio, tard\u00e9 seis meses solo en familiarizarme con el producto principal que us\u00e1bamos, Ted. Me llev\u00f3 seis meses de dedicaci\u00f3n a tiempo completo comprender las opciones disponibles en el mercado y establecer una cartera de clientes para los pr\u00f3ximos cinco a\u00f1os. Su producto es realmente invaluable para apoyar tanto las actividades de preventa como las de venta.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00f3ngase en contacto con nosotros si tiene alguna pregunta o necesita ayuda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El art\u00edculo se basa en los temas presentados en el seminario web. <a href=\"https:\/\/www.linkedin.com\/events\/hyper-optimizingpublictendering7183461618385633280\/comments\/\">\u201cHiperoptimizaci\u00f3n de las licitaciones p\u00fablicas con IA.\u201d.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ver el<a href=\"https:\/\/www.youtube.com\/watch?v=0unN_0JxDX8\" target=\"_blank\" rel=\"noopener\" title=\"\"> grabaci\u00f3n de v\u00eddeo.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Article summarizing the discussions from the webinar organized on 18 Apr 2024, hosts being Stefan Morcov, CEO Hermix &amp; Michael Mathieu, Sales Director at Westpole Benelux The B2G &#8211; Business-to-Government market is relevant and different from other markets such as B2B or B2C \u2013 retail, consumer. The B2G market is huge, stable, and distinct. The [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"page_builder":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[13],"tags":[],"ppma_author":[18],"class_list":["post-3526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Article summarizing the discussions from the webinar organized on 18 Apr 2024, hosts being Stefan Morcov, CEO Hermix &amp; Michael Mathieu, Sales Director at Westpole Benelux The B2G - Business-to-Government market is relevant and different from other markets such as B2B or B2C \u2013 retail, consumer. The B2G market is huge, stable, and distinct. 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