{"id":1840,"date":"2023-08-24T10:45:09","date_gmt":"2023-08-24T08:45:09","guid":{"rendered":"https:\/\/hermix.com\/?p=1840"},"modified":"2023-08-24T10:45:09","modified_gmt":"2023-08-24T08:45:09","slug":"comprender-el-proceso-b2g-como-desenvolverse-en-las-ventas-del-sector-publico-y-las-contrataciones-gubernamentales","status":"publish","type":"post","link":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/","title":{"rendered":"Comprender el modelo B2G: C\u00f3mo desenvolverse en las ventas al sector p\u00fablico y la contrataci\u00f3n p\u00fablica."},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Understanding-B2G-Navigating-Public-Sector-Sales-and-Government-Procurement-article-featured-image.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Comprender las relaciones B2G: C\u00f3mo desenvolverse en las ventas al sector p\u00fablico y la contrataci\u00f3n p\u00fablica.\" style=\"object-fit:cover;\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Understanding-B2G-Navigating-Public-Sector-Sales-and-Government-Procurement-article-featured-image.png 1200w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Understanding-B2G-Navigating-Public-Sector-Sales-and-Government-Procurement-article-featured-image-300x157.png 300w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Understanding-B2G-Navigating-Public-Sector-Sales-and-Government-Procurement-article-featured-image-1024x536.png 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Understanding-B2G-Navigating-Public-Sector-Sales-and-Government-Procurement-article-featured-image-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">En el \u00e1mbito del comercio entre empresas y gobiernos (B2G), el sector p\u00fablico constituye un mercado importante para las empresas que buscan ofrecer productos y servicios a entidades gubernamentales y compradores p\u00fablicos. Este modelo de negocio \u00fanico, distinto de las interacciones tradicionales entre empresas (B2B) o entre empresas y consumidores (B2C), requiere un enfoque especializado y un profundo conocimiento del entorno del sector p\u00fablico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Definici\u00f3n de B2G y su importancia<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hermix.com\/es\/sobre-b2g\/\" target=\"_blank\" rel=\"noopener\" title=\"\">B2G<\/a>, Las transacciones B2G (de empresa a gobierno) se refieren a las interacciones entre empresas del sector privado y entidades gubernamentales. A diferencia de las transacciones B2B o B2C, las B2G se centran en el suministro de bienes, servicios y soluciones a agencias gubernamentales, compradores p\u00fablicos y otras instituciones que operan en el sector p\u00fablico. Este nicho de mercado presenta desaf\u00edos y oportunidades \u00fanicos para las empresas que buscan establecer alianzas lucrativas con el gobierno.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mercado y clientes objetivo en B2G<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El mercado B2G abarca una amplia gama de agencias gubernamentales, compradores locales, empresas de servicios p\u00fablicos y organizaciones sin fines de lucro. Estas entidades tienen diversas necesidades, desde la adquisici\u00f3n de bienes y servicios esenciales hasta la implementaci\u00f3n de soluciones tecnol\u00f3gicas complejas. Como especialista en B2G, identificar el segmento de mercado adecuado es fundamental. Los clientes del sector p\u00fablico buscan confiabilidad, eficiencia y cumplimiento con los marcos regulatorios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comprender el proceso de toma de decisiones en las entidades del sector p\u00fablico es fundamental. Las ventas B2G suelen involucrar a m\u00faltiples partes interesadas, procesos de aprobaci\u00f3n complejos y el cumplimiento de estrictas normativas de contrataci\u00f3n p\u00fablica. Por lo tanto, para lograr una colaboraci\u00f3n B2G exitosa, es necesario comprender a fondo el entorno burocr\u00e1tico y establecer relaciones s\u00f3lidas con los principales responsables de la toma de decisiones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Plataformas de contrataci\u00f3n electr\u00f3nica gubernamentales: catalizadores del \u00e9xito en las relaciones entre empresas y gobiernos.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En los \u00faltimos a\u00f1os, la transformaci\u00f3n digital de las compras p\u00fablicas ha revolucionado el panorama B2G. Las plataformas de contrataci\u00f3n electr\u00f3nica del gobierno se han convertido en centros neur\u00e1lgicos para los procesos de adquisici\u00f3n, ofreciendo a las empresas una v\u00eda \u00e1gil y transparente para participar en licitaciones y presentar propuestas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las plataformas de contrataci\u00f3n electr\u00f3nica ofrecen varias ventajas para los especialistas B2G:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visibilidad: <\/strong>Estas plataformas brindan a las empresas acceso a un vasto mercado de oportunidades en el sector p\u00fablico, que abarca desde proyectos de infraestructura hasta contratos de servicios.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eficiencia:<\/strong> Los especialistas en B2G pueden presentar ofertas, propuestas y documentaci\u00f3n electr\u00f3nicamente, lo que reduce la carga administrativa y mejora la eficiencia del proceso de contrataci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transparencia:<\/strong> Las plataformas de contrataci\u00f3n electr\u00f3nica promueven la transparencia y la equidad, garantizando que todas las empresas participantes tengan igualdad de acceso a la informaci\u00f3n y a las oportunidades.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cumplimiento:<\/strong> Las plataformas gubernamentales de contrataci\u00f3n electr\u00f3nica suelen integrar los requisitos normativos y de cumplimiento, lo que ayuda a los especialistas en B2G a cumplir con las complejas regulaciones de contrataci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rentabilidad: <\/strong>Las plataformas digitales reducen la necesidad de tr\u00e1mites en papel, lo que genera ahorros de costos tanto para las empresas como para las entidades gubernamentales.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hermix es una soluci\u00f3n inteligente<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hermix ayuda a las empresas a ganar contratos p\u00fablicos mediante el seguimiento de licitaciones, el an\u00e1lisis y la inteligencia de mercado en tiempo real, todo ello impulsado por inteligencia artificial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e9 puedes hacer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supervise las licitaciones p\u00fablicas en toda Europa, con alertas personalizadas <\/li>\n\n\n\n<li>Resume documentos de licitaci\u00f3n complejos al instante con IA <\/li>\n\n\n\n<li>Califica las oportunidades bas\u00e1ndote en presupuestos, compradores, competencia y adjudicaciones anteriores. <\/li>\n\n\n\n<li>Obtenga inteligencia de mercado profunda: comprenda qui\u00e9n compra, qui\u00e9n gana, qu\u00e9, cu\u00e1ndo, d\u00f3nde y c\u00f3mo <\/li>\n\n\n\n<li>Utilice la segmentaci\u00f3n, la previsi\u00f3n y el desglose a trav\u00e9s de nuestro motor governmentgraphics<\/li>\n\n\n\n<li>Ver perfiles detallados de socios y competidores<\/li>\n\n\n\n<li>Adopta un proceso de ventas B2G m\u00e1s r\u00e1pido, claro y estrat\u00e9gico<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Se basa en nuestros m\u00e1s de 20 a\u00f1os de experiencia en licitaciones p\u00fablicas de TI, incluyendo la creaci\u00f3n de negocios exitosos en la UE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El big data ya se utiliza ampliamente en el comercio minorista, el consumo y las relaciones B2C\/B2B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con Hermix, las herramientas de an\u00e1lisis modernas tambi\u00e9n est\u00e1n disponibles para las empresas que realizan transacciones con el gobierno (B2G).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Para destacar en las ventas B2G, los expertos en ventas y preventa deben adoptar las siguientes mejores pr\u00e1cticas:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Investigaci\u00f3n en profundidad:<\/strong> Investigue a fondo las necesidades, los objetivos y los procedimientos de adquisici\u00f3n de la entidad gubernamental objetivo para adaptar sus ofertas de manera efectiva.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Construir relaciones:<\/strong> Cultive relaciones con los responsables de la toma de decisiones del gobierno, los funcionarios de adquisiciones y las personas influyentes clave para mejorar la credibilidad y la confianza.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Posicionamiento estrat\u00e9gico: <\/strong>Explique claramente c\u00f3mo sus productos o servicios se alinean con los objetivos del gobierno, los requisitos de cumplimiento y los beneficios para la sociedad.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adaptabilidad: <\/strong>Mant\u00e9ngase informado sobre los cambios en las pol\u00edticas gubernamentales, las regulaciones y los avances tecnol\u00f3gicos que impactan el panorama B2G.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Competencia digital: <\/strong>Aproveche las plataformas de contrataci\u00f3n electr\u00f3nica para maximizar la visibilidad y agilizar el proceso de licitaci\u00f3n, garantizando as\u00ed la presentaci\u00f3n puntual y precisa de las ofertas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Participar en ventas B2G requiere un conocimiento profundo del sector p\u00fablico, un enfoque estrat\u00e9gico para identificar clientes potenciales y un uso experto de las plataformas de contrataci\u00f3n electr\u00f3nica gubernamentales. Los especialistas en B2G desempe\u00f1an un papel fundamental al conectar el sector privado con las entidades gubernamentales, contribuyendo a una prestaci\u00f3n eficiente de servicios p\u00fablicos e impulsando la innovaci\u00f3n. Al comprender las complejidades de las interacciones B2G y adherirse a las mejores pr\u00e1cticas, las empresas pueden aprovechar el enorme potencial del mercado del sector p\u00fablico, garantizando al mismo tiempo alianzas mutuamente beneficiosas con los compradores gubernamentales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hermix ofrece una soluci\u00f3n inteligente para desenvolverse en el mercado B2G. <a href=\"https:\/\/hermix.com\/es\/registrarse\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pru\u00e9balo AHORA gratis<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>In the realm of business-to-government (B2G) commerce, the public sector serves as a significant market for companies seeking to provide products and services to government entities and public buyers. This unique business model, distinct from traditional business-to-business (B2B) or business-to-consumer (B2C) interactions, requires a specialized approach and understanding of the public sector landscape. Defining B2G [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"page_builder":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[13],"tags":[],"ppma_author":[18],"class_list":["post-1840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"In the realm of business-to-government (B2G) commerce, the public sector serves as a significant market for companies seeking to provide products and services to government entities and public buyers. This unique business model, distinct from traditional business-to-business (B2B) or business-to-consumer (B2C) interactions, requires a specialized approach and understanding of the public sector landscape. Defining B2G\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"\u0218tefan Morcov\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Hermix - Win Public Contracts with the Power of AI\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Understanding B2G: Navigating Public Sector Sales and Government Procurement - Hermix\" \/>\n\t\t<meta property=\"og:description\" content=\"In the realm of business-to-government (B2G) commerce, the public sector serves as a significant market for companies seeking to provide products and services to government entities and public buyers. This unique business model, distinct from traditional business-to-business (B2B) or business-to-consumer (B2C) interactions, requires a specialized approach and understanding of the public sector landscape. Defining B2G\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Understanding-B2G-Navigating-Public-Sector-Sales-and-Government-Procurement-article-featured-image.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Understanding-B2G-Navigating-Public-Sector-Sales-and-Government-Procurement-article-featured-image.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-08-24T08:45:09+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-08-24T08:45:09+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hermixapp\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@Hermix_sw\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Understanding B2G: Navigating Public Sector Sales and Government Procurement - Hermix\" \/>\n\t\t<meta name=\"twitter:description\" content=\"In the realm of business-to-government (B2G) commerce, the public sector serves as a significant market for companies seeking to provide products and services to government entities and public buyers. This unique business model, distinct from traditional business-to-business (B2B) or business-to-consumer (B2C) interactions, requires a specialized approach and understanding of the public sector landscape. Defining B2G\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@Hermix_sw\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Understanding-B2G-Navigating-Public-Sector-Sales-and-Government-Procurement-article-featured-image.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\\\/#blogposting\",\"name\":\"Understanding B2G: Navigating Public Sector Sales and Government Procurement - Hermix\",\"headline\":\"Understanding B2G: Navigating Public Sector Sales and Government Procurement\",\"author\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/author\\\/stefan-morcov\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/hermix.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Understanding-B2G-Navigating-Public-Sector-Sales-and-Government-Procurement-article-featured-image.png\",\"width\":1200,\"height\":628,\"caption\":\"Understanding B2G Navigating Public Sector Sales and Government Procurement\"},\"datePublished\":\"2023-08-24T10:45:09+03:00\",\"dateModified\":\"2023-08-24T10:45:09+03:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\\\/#webpage\"},\"articleSection\":\"Insights, \\u0218tefan Morcov\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hermix.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/category\\\/insights\\\/#listItem\",\"name\":\"Insights\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/category\\\/insights\\\/#listItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\\\/\\\/hermix.com\\\/es\\\/category\\\/insights\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\\\/#listItem\",\"name\":\"Understanding B2G: Navigating Public Sector Sales and Government Procurement\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\\\/#listItem\",\"position\":3,\"name\":\"Understanding B2G: Navigating Public Sector Sales and Government Procurement\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/category\\\/insights\\\/#listItem\",\"name\":\"Insights\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/#organization\",\"name\":\"Hermix\",\"description\":\"Win Public Contracts with the Power of AI\",\"url\":\"https:\\\/\\\/hermix.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.hermix.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/hermix_logo.png\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\\\/#organizationLogo\"},\"image\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/hermixapp\",\"https:\\\/\\\/twitter.com\\\/Hermix_sw\",\"https:\\\/\\\/www.instagram.com\\\/hermix_sw\\\/\",\"https:\\\/\\\/be.linkedin.com\\\/company\\\/hermix\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/author\\\/stefan-morcov\\\/#author\",\"url\":\"https:\\\/\\\/hermix.com\\\/es\\\/author\\\/stefan-morcov\\\/\",\"name\":\"\\u0218tefan Morcov\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\\\/#webpage\",\"url\":\"https:\\\/\\\/hermix.com\\\/es\\\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\\\/\",\"name\":\"Understanding B2G: Navigating Public Sector Sales and Government Procurement - Hermix\",\"description\":\"In the realm of business-to-government (B2G) commerce, the public sector serves as a significant market for companies seeking to provide products and services to government entities and public buyers. This unique business model, distinct from traditional business-to-business (B2B) or business-to-consumer (B2C) interactions, requires a specialized approach and understanding of the public sector landscape. Defining B2G\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/author\\\/stefan-morcov\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/author\\\/stefan-morcov\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/hermix.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Understanding-B2G-Navigating-Public-Sector-Sales-and-Government-Procurement-article-featured-image.png\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\\\/#mainImage\",\"width\":1200,\"height\":628,\"caption\":\"Understanding B2G Navigating Public Sector Sales and Government Procurement\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\\\/#mainImage\"},\"datePublished\":\"2023-08-24T10:45:09+03:00\",\"dateModified\":\"2023-08-24T10:45:09+03:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/hermix.com\\\/es\\\/\",\"name\":\"Hermix\",\"description\":\"Win Public Contracts with the Power of AI\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/hermix.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Comprender el modelo B2G: C\u00f3mo desenvolverse en las ventas al sector p\u00fablico y la contrataci\u00f3n p\u00fablica - Hermix","description":"En el \u00e1mbito del comercio entre empresas y gobierno (B2G), el sector p\u00fablico constituye un mercado importante para las empresas que buscan ofrecer productos y servicios a entidades gubernamentales y compradores p\u00fablicos. Este modelo de negocio \u00fanico, distinto de las interacciones tradicionales entre empresas (B2B) o entre empresas y consumidores (B2C), requiere un enfoque especializado y una comprensi\u00f3n del entorno del sector p\u00fablico. Definici\u00f3n de B2G","canonical_url":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/#blogposting","name":"Understanding B2G: Navigating Public Sector Sales and Government Procurement - Hermix","headline":"Understanding B2G: Navigating Public Sector Sales and Government Procurement","author":{"@id":"https:\/\/hermix.com\/es\/author\/stefan-morcov\/#author"},"publisher":{"@id":"https:\/\/hermix.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Understanding-B2G-Navigating-Public-Sector-Sales-and-Government-Procurement-article-featured-image.png","width":1200,"height":628,"caption":"Understanding B2G Navigating Public Sector Sales and Government Procurement"},"datePublished":"2023-08-24T10:45:09+03:00","dateModified":"2023-08-24T10:45:09+03:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/#webpage"},"isPartOf":{"@id":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/#webpage"},"articleSection":"Insights, \u0218tefan Morcov"},{"@type":"BreadcrumbList","@id":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/hermix.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/hermix.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/hermix.com\/es\/category\/insights\/#listItem","name":"Insights"}},{"@type":"ListItem","@id":"https:\/\/hermix.com\/es\/category\/insights\/#listItem","position":2,"name":"Insights","item":"https:\/\/hermix.com\/es\/category\/insights\/","nextItem":{"@type":"ListItem","@id":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/#listItem","name":"Understanding B2G: Navigating Public Sector Sales and Government Procurement"},"previousItem":{"@type":"ListItem","@id":"https:\/\/hermix.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/#listItem","position":3,"name":"Understanding B2G: Navigating Public Sector Sales and Government Procurement","previousItem":{"@type":"ListItem","@id":"https:\/\/hermix.com\/es\/category\/insights\/#listItem","name":"Insights"}}]},{"@type":"Organization","@id":"https:\/\/hermix.com\/es\/#organization","name":"Hermix","description":"Win Public Contracts with the Power of AI","url":"https:\/\/hermix.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/www.hermix.com\/wp-content\/uploads\/2022\/04\/hermix_logo.png","@id":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/#organizationLogo"},"image":{"@id":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/hermixapp","https:\/\/twitter.com\/Hermix_sw","https:\/\/www.instagram.com\/hermix_sw\/","https:\/\/be.linkedin.com\/company\/hermix"]},{"@type":"Person","@id":"https:\/\/hermix.com\/es\/author\/stefan-morcov\/#author","url":"https:\/\/hermix.com\/es\/author\/stefan-morcov\/","name":"\u0218tefan Morcov"},{"@type":"WebPage","@id":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/#webpage","url":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/","name":"Understanding B2G: Navigating Public Sector Sales and Government Procurement - Hermix","description":"In the realm of business-to-government (B2G) commerce, the public sector serves as a significant market for companies seeking to provide products and services to government entities and public buyers. This unique business model, distinct from traditional business-to-business (B2B) or business-to-consumer (B2C) interactions, requires a specialized approach and understanding of the public sector landscape. Defining B2G","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/hermix.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/#breadcrumblist"},"author":{"@id":"https:\/\/hermix.com\/es\/author\/stefan-morcov\/#author"},"creator":{"@id":"https:\/\/hermix.com\/es\/author\/stefan-morcov\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Understanding-B2G-Navigating-Public-Sector-Sales-and-Government-Procurement-article-featured-image.png","@id":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/#mainImage","width":1200,"height":628,"caption":"Understanding B2G Navigating Public Sector Sales and Government Procurement"},"primaryImageOfPage":{"@id":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/#mainImage"},"datePublished":"2023-08-24T10:45:09+03:00","dateModified":"2023-08-24T10:45:09+03:00"},{"@type":"WebSite","@id":"https:\/\/hermix.com\/es\/#website","url":"https:\/\/hermix.com\/es\/","name":"Hermix","description":"Win Public Contracts with the Power of AI","inLanguage":"es-ES","publisher":{"@id":"https:\/\/hermix.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"Hermix - Win Public Contracts with the Power of AI","og:type":"article","og:title":"Understanding B2G: Navigating Public Sector Sales and Government Procurement - Hermix","og:description":"In the realm of business-to-government (B2G) commerce, the public sector serves as a significant market for companies seeking to provide products and services to government entities and public buyers. This unique business model, distinct from traditional business-to-business (B2B) or business-to-consumer (B2C) interactions, requires a specialized approach and understanding of the public sector landscape. Defining B2G","og:url":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/","og:image":"https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Understanding-B2G-Navigating-Public-Sector-Sales-and-Government-Procurement-article-featured-image.png","og:image:secure_url":"https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Understanding-B2G-Navigating-Public-Sector-Sales-and-Government-Procurement-article-featured-image.png","og:image:width":1200,"og:image:height":628,"article:published_time":"2023-08-24T08:45:09+00:00","article:modified_time":"2023-08-24T08:45:09+00:00","article:publisher":"https:\/\/www.facebook.com\/hermixapp","twitter:card":"summary_large_image","twitter:site":"@Hermix_sw","twitter:title":"Understanding B2G: Navigating Public Sector Sales and Government Procurement - Hermix","twitter:description":"In the realm of business-to-government (B2G) commerce, the public sector serves as a significant market for companies seeking to provide products and services to government entities and public buyers. This unique business model, distinct from traditional business-to-business (B2B) or business-to-consumer (B2C) interactions, requires a specialized approach and understanding of the public sector landscape. Defining B2G","twitter:creator":"@Hermix_sw","twitter:image":"https:\/\/hermix.com\/wp-content\/uploads\/2025\/10\/Understanding-B2G-Navigating-Public-Sector-Sales-and-Government-Procurement-article-featured-image.png"},"aioseo_meta_data":{"post_id":"1840","title":null,"description":null,"keywords":null,"keyphrases":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_custom_url":null,"og_image_custom_fields":null,"og_image_url":null,"og_image_width":null,"og_image_height":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_image_url":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null,"created":"2026-08-20 12:02:18","updated":"2026-08-20 12:02:18"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/hermix.com\/es\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/hermix.com\/es\/category\/insights\/\" title=\"Insights\">Insights<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tUnderstanding B2G: Navigating Public Sector Sales and Government Procurement\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/hermix.com\/es"},{"label":"Insights","link":"https:\/\/hermix.com\/es\/category\/insights\/"},{"label":"Understanding B2G: Navigating Public Sector Sales and Government Procurement","link":"https:\/\/hermix.com\/es\/understanding-b2g-navigating-public-sector-sales-and-government-procurement\/"}],"authors":[{"term_id":18,"user_id":4,"is_guest":0,"slug":"stefan-morcov","display_name":"\u0218tefan Morcov","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/9cc4422add8a388d8f42f8f20a7dd50111e94ab2e1f25065a20d5f0150955df7?s=96&d=mm&r=g","author_category":"","first_name":"Stefan","last_name":"Morcov","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/posts\/1840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/comments?post=1840"}],"version-history":[{"count":0,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/posts\/1840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/media\/6626"}],"wp:attachment":[{"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/media?parent=1840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/categories?post=1840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/tags?post=1840"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/hermix.com\/es\/wp-json\/wp\/v2\/ppma_author?post=1840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}