{"id":10622,"date":"2026-08-12T13:13:45","date_gmt":"2026-08-12T13:13:45","guid":{"rendered":"https:\/\/hermix.com\/?page_id=10622"},"modified":"2026-08-12T13:17:04","modified_gmt":"2026-08-12T13:17:04","slug":"b2g-manifesto","status":"publish","type":"page","link":"https:\/\/hermix.com\/es\/b2g-manifesto\/","title":{"rendered":"The B2G Manifesto"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"10622\" class=\"elementor elementor-10622\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-308bb3b e-con-full boxed first hero e-flex e-con e-parent\" data-id=\"308bb3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0ef8da4 e-con-full e-flex e-con e-child\" data-id=\"0ef8da4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-668fe8ea elementor-widget elementor-widget-text-editor\" data-id=\"668fe8ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>The B2G Manifesto<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f45d5 elementor-align-center default elementor-widget elementor-widget-button\" data-id=\"00f45d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/hermix.com\/wp-content\/uploads\/2022\/06\/B2G-manifesto.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the full paper PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb7c46 hero-tagline notfullwidth elementor-widget elementor-widget-text-editor\" data-id=\"fdb7c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>B2G is the sale and marketing of goods and services to international, national, federal, regional, and local public administration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60fb94e e-con-full boxed tight e-flex e-con e-parent\" data-id=\"60fb94e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e5d186 e-con-full e-flex e-con e-child\" data-id=\"8e5d186\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-65addff e-con-full e-flex e-con e-child\" data-id=\"65addff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-128ca340 elementor-widget elementor-widget-image\" data-id=\"128ca340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"756\" height=\"849\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/08\/The-B2G-Manifesto.webp\" class=\"attachment-full size-full wp-image-10625\" alt=\"\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2026\/08\/The-B2G-Manifesto.webp 756w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/08\/The-B2G-Manifesto-267x300.webp 267w, https:\/\/hermix.com\/wp-content\/uploads\/2026\/08\/The-B2G-Manifesto-11x12.webp 11w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-beaa024 e-con-full e-flex e-con e-child\" data-id=\"beaa024\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18b3469 elementor-widget elementor-widget-text-editor\" data-id=\"18b3469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"sp-wv4k34\" class=\"sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-wv4k34\">\n<p>B2G is a fundamental market, alongside Business-to-Consumer (B2C) and Business-to-Business (B2B).<\/p>\n<\/div>\n<div id=\"sp-jxt3m0\" class=\"sp-css-target sp-text-wrapper sp-el-block sp-text-wrapper-jxt3m0\">\n<p>The concept is novel, and the terminology is still being defined.<\/p>\n<p>Some other terms used are: B2PA Business-toPublic-Administration; B2PS &#8211; Business-to-Public-Sector; PS public sector; PP public procurement.<\/p>\n<ul class=\"sp-bulletlist-wrapper\">\n<li class=\"sp-flex sp-items-center sp-bullet-list-item-jn95pj-0 sp-justify-start\">B2G &#8211; Business-to-Government is a relevant marketing and sales area, distinct from B2B or B2C.<\/li>\n<li class=\"sp-flex sp-items-center sp-bullet-list-item-jn95pj-1 sp-justify-start\"><i class=\"fa-fw fa-lg fas fa-check\"><\/i>B2G is huge and opportunistic. It is poorly defined and not researched. While there are mountains of data available and a strong need, there are no repeatable methods or tools.<\/li>\n<li class=\"sp-flex sp-items-center sp-bullet-list-item-jn95pj-2 sp-justify-start\"><i class=\"fa-fw fa-lg fas fa-check\"><\/i>We define B2G and propose specific B2G segmentations and metrics, such as Governmentgraphics and affinity mapping.<\/li>\n<li class=\"sp-flex sp-items-center sp-bullet-list-item-jn95pj-3 sp-justify-start\"><i class=\"fa-fw fa-lg fas fa-check\"><\/i>We propose a structured, systematic approach to B2G strategic marketing, which builds on already established B2B\/B2C methods.<\/li>\n<\/ul>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35c2c44 e-flex e-con-boxed e-con e-parent\" data-id=\"35c2c44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5e2ae elementor-align-center default elementor-widget elementor-widget-button\" data-id=\"ff5e2ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/hermix.com\/wp-content\/uploads\/2022\/06\/B2G-manifesto.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the full paper PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72a45260 e-con-full boxed b-grey last e-flex e-con e-parent\" data-id=\"72a45260\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-68456775 e-con-full tight e-flex e-con e-child\" data-id=\"68456775\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5657e170 elementor-align-center default elementor-widget elementor-widget-button\" data-id=\"5657e170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/hermix.com\/es\/registrarse\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1Reg\u00edstrate!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab96f8e elementor-widget elementor-widget-text-editor\" data-id=\"5ab96f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reg\u00edstrate y obt\u00e9n Hermix gratis durante los primeros 1 a 3 meses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The B2G Manifesto Download the full paper PDF B2G is the sale and marketing of goods and services to international, national, federal, regional, and local public administration. B2G is a fundamental market, alongside Business-to-Consumer (B2C) and Business-to-Business (B2B). The concept is novel, and the terminology is still being defined. Some other terms used are: B2PA [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-10622","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"B2G is the sale and marketing of goods and services to international, national, federal, regional, and local public administration.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/hermix.com\/es\/b2g-manifesto\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Hermix - Win Public Contracts with the Power of AI\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The B2G Manifesto - 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