{"id":5089,"date":"2025-02-27T13:07:43","date_gmt":"2025-02-27T12:07:43","guid":{"rendered":"https:\/\/hermix.com\/?p=5089"},"modified":"2025-02-27T13:07:43","modified_gmt":"2025-02-27T12:07:43","slug":"innovationen-im-vertrieb-des-offentlichen-sektors-durch-ki-der-fall-hermix","status":"publish","type":"post","link":"https:\/\/hermix.com\/de\/public-sector-sales-innovation-with-ai-the-hermix-case\/","title":{"rendered":"Innovationen im Vertrieb des \u00f6ffentlichen Sektors mithilfe von KI: Der Fall Hermix"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Einleitung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6ffentliche Auftragsvergabe und Vertr\u00e4ge stellen in der Europ\u00e4ischen Union (EU) einen riesigen Markt mit einem Volumen von 2 Billionen Euro dar, der jedoch komplex und schwer zug\u00e4nglich ist. Trotz erheblicher politischer Bem\u00fchungen ist der Markt nach wie vor unausgewogen, und der Zugang wird von wenigen gro\u00dfen, spezialisierten Anbietern dominiert. Moderne Technologien wie KI, ML und LLM-Tools bieten erhebliche M\u00f6glichkeiten, die Effizienz \u00f6ffentlicher Ausschreibungen zu verbessern und so die Erfolgsquoten und die Qualit\u00e4t der Ergebnisse zu steigern. Tools wie Hermix revolutionieren diesen Bereich, indem sie die \u00dcberwachung von Ausschreibungen, die Chancenanalyse, die Angebotserstellung und die Angebotsgenerierung unterst\u00fctzen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Probleme bei den Verk\u00e4ufen im \u00f6ffentlichen Sektor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der Vertrieb an den \u00f6ffentlichen Sektor, an dem Gro\u00dfkonzerne, KMU, Beratungsunternehmen und Hochschulen beteiligt sind, stellt eine Herausforderung dar. Anbieter investieren viel Zeit in die Pr\u00fcfung und Bewertung von Ausschreibungen; Vertriebsmanager wenden dabei bis zu 501 Tsd. ihrer Arbeitszeit f\u00fcr das Lesen und Qualifizieren von Angeboten auf. Die Erstellung von Angeboten ist kostspielig und kann bis zu 21 Tsd. des gesamten Auftragswerts oder sogar 61 Tsd. des Umsatzes f\u00fcr KMU ausmachen. Der Aufwand f\u00fcr Ausschreibungsverfahren steht oft in keinem Verh\u00e4ltnis zum Wert des Auftrags oder zur Erfolgsquote. Das \u00f6ffentliche Beschaffungswesen ist zudem durch hohe Markteintrittsbarrieren und Ineffizienzen gekennzeichnet; nur 1,31 Tsd. EU-Unternehmen erhalten Zugang zu \u00f6ffentlichen Auftr\u00e4gen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00f6glichkeiten im \u00f6ffentlichen Beschaffungswesen mit Hermix AI<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Intelligente Ausschreibungs\u00fcberwachung und Benachrichtigungen<\/li>\n\n\n\n<li>Intelligente Marktinformationen, Einblicke und passende Gesch\u00e4ftsm\u00f6glichkeiten<\/li>\n\n\n\n<li>Chancenqualifizierung auf Basis von Kundenbudgets, abgeschlossenen Projekten, Wettbewerbsanalyse, Anforderungsanalyse, Analyse von F\u00e4higkeiten, Kompetenzen, Zertifizierungen und Experten<\/li>\n\n\n\n<li>Angebotsautomatisierung, Angebotserstellung, Entwurfserstellung mit KI\/GPT-Tools<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Wir stellen Hermix vor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hermix.com\/de\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Hermix <\/a>Unterst\u00fctzt Unternehmen bei der Gewinnung \u00f6ffentlicher Auftr\u00e4ge durch KI-gest\u00fctzte Ausschreibungs\u00fcberwachung, Angebotsautomatisierung und Marktanalysen. Wird von f\u00fchrenden Unternehmen genutzt. <a href=\"https:\/\/hermix.com\/de\/kunden\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Unternehmen<\/a> Wie Capgemini, Fujitsu, Indra, Atos-Eviden, Publicis-Sapient, Arhs (Accenture), Aricoma, Intellera (ehemals PwC, jetzt Accenture), Unisys, Vass, Technopolis, Engineering, Unisystems, OTE (Cosmote), Brayton, Zitec, Eau de web, Mindit, Edda, Luminess, Axians (Vinci) usw. steigert es die Effizienz, die Erfolgsquote und den Zugang zu \u00f6ffentlichen Auftr\u00e4gen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vorteile von Hermix<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kosteneffizienz<\/strong> \u2013 Umstrukturierung des Angebots-\/Vorverkaufsteams von der Dateneingabe zur Datenanalyse.<\/li>\n\n\n\n<li><strong>Effizienz, Fokus<\/strong> \u2013 Steigerung der Erfolgsquote von Angeboten auf 60-70%.<\/li>\n\n\n\n<li><strong>Lieferqualit\u00e4t<\/strong> -die beste Technologie und die besten Partner ausw\u00e4hlen.<\/li>\n\n\n\n<li>Nachhaltige, wiederholbare Ums\u00e4tze.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Auswirkungen auf den \u00f6ffentlichen Sektor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der KI-gest\u00fctzte Ansatz von Hermix entspricht zentralen europ\u00e4ischen Werten wie Transparenz, Effizienz und Wettbewerb. Er tr\u00e4gt dazu bei, den Zugang zum \u00f6ffentlichen Beschaffungswesen zu demokratisieren und Markteintrittsbarrieren f\u00fcr KMU, Startups und neue Marktteilnehmer zu senken. Auch \u00f6ffentliche Auftraggeber profitieren von einem besseren Verst\u00e4ndnis ihres Lieferantennetzwerks, einer optimierten Beschaffungsplanung und verst\u00e4rkten Synergien zwischen Projekten und Initiativen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fazit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der B2G-Markt ben\u00f6tigt innovative Technologien wie KI und ML, um Effizienz und Zug\u00e4nglichkeit zu verbessern. Hermix bietet eine praxisnahe L\u00f6sung f\u00fcr den Vertrieb im \u00f6ffentlichen Sektor und erm\u00f6glicht Kosteneffizienz, h\u00f6here Erfolgsquoten und eine verbesserte Angebotsqualit\u00e4t. Mit KI-Tools wie Hermix wird die \u00f6ffentliche Beschaffung transparenter, effizienter und inklusiver \u2013 zum Vorteil von Anbietern und Beh\u00f6rden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Erkenntnis basiert auf dem Artikel von Stefan Morcov, CEO von Hermix, und Michel Bosco, PhD Eng \u2013 EuropIA, MAM, au\u00dferordentlicher Professor an der Universit\u00e9 C\u00f4te d&#039;Azur, in dem Buch L&#039;intelligence artificielle \u2013 Institut Europia, herausgegeben vom Ovadia Verlag.<\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29.png 1366w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29-300x169.png 300w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29-1024x576.png 1024w, https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29-768x432.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Introduction Public procurement and contracts represent a huge \u20ac2 trillion market in the European Union (EU), yet it is complex and difficult to access. Despite significant policy efforts, the market is still skewed, with access dominated by a few large, specialized players. Modern technology, such as AI, ML, and LLM tools, offers significant opportunities to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"content-type":"","inline_featured_image":false,"page_builder":"","footnotes":""},"categories":[13],"tags":[],"ppma_author":[16],"class_list":["post-5089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Introduction Public procurement and contracts represent a huge \u20ac2 trillion market in the European Union (EU), yet it is complex and difficult to access. 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Modern technology, such as AI, ML, and LLM tools, offers significant opportunities to\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ana-Maria Puiu\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/hermix.com\/de\/public-sector-sales-innovation-with-ai-the-hermix-case\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Hermix - Win Public Contracts with the Power of AI\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Public sector sales innovation with AI: The Hermix case - Hermix\" \/>\n\t\t<meta property=\"og:description\" content=\"Introduction Public procurement and contracts represent a huge \u20ac2 trillion market in the European Union (EU), yet it is complex and difficult to access. 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Despite significant policy efforts, the market is still skewed, with access dominated by a few large, specialized players. Modern technology, such as AI, ML, and LLM tools, offers significant opportunities to","twitter:creator":"@Hermix_sw","twitter:image":"https:\/\/hermix.com\/wp-content\/uploads\/2025\/02\/Untitled-design-29.png"},"aioseo_meta_data":{"post_id":"5089","title":null,"description":null,"keywords":null,"keyphrases":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_custom_url":null,"og_image_custom_fields":null,"og_image_url":null,"og_image_width":null,"og_image_height":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_image_url":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null,"created":"2026-08-20 11:33:21","updated":"2026-08-20 11:33:21"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/hermix.com\/de\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/hermix.com\/de\/category\/insights\/\" title=\"Insights\">Insights<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tPublic sector sales innovation with AI: The Hermix case\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/hermix.com\/de"},{"label":"Insights","link":"https:\/\/hermix.com\/de\/category\/insights\/"},{"label":"Public sector sales innovation with AI: The Hermix case","link":"https:\/\/hermix.com\/de\/public-sector-sales-innovation-with-ai-the-hermix-case\/"}],"authors":[{"term_id":16,"user_id":2,"is_guest":0,"slug":"ana-maria-puiu","display_name":"Ana-Maria Puiu","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/daf02b346ef383e82c6abf3984608b2753f0bfd78c4938ff758ad3f789eda467?s=96&d=mm&r=g","author_category":"","first_name":"","last_name":"","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/hermix.com\/de\/wp-json\/wp\/v2\/posts\/5089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hermix.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hermix.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hermix.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hermix.com\/de\/wp-json\/wp\/v2\/comments?post=5089"}],"version-history":[{"count":0,"href":"https:\/\/hermix.com\/de\/wp-json\/wp\/v2\/posts\/5089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hermix.com\/de\/wp-json\/wp\/v2\/media\/5111"}],"wp:attachment":[{"href":"https:\/\/hermix.com\/de\/wp-json\/wp\/v2\/media?parent=5089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hermix.com\/de\/wp-json\/wp\/v2\/categories?post=5089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hermix.com\/de\/wp-json\/wp\/v2\/tags?post=5089"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/hermix.com\/de\/wp-json\/wp\/v2\/ppma_author?post=5089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}