{"id":1568,"date":"2023-04-24T11:05:23","date_gmt":"2023-04-24T09:05:23","guid":{"rendered":"https:\/\/www.hermix.com\/?p=1568"},"modified":"2023-04-24T11:05:23","modified_gmt":"2023-04-24T09:05:23","slug":"hermix-public-sector-sales-analytics","status":"publish","type":"post","link":"https:\/\/hermix.com\/de\/hermix-public-sector-sales-analytics\/","title":{"rendered":"Our story. Hermix – public sector sales analytics"},"content":{"rendered":"
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Hermix is the first analytics platform for public sector sales. <\/h2>\n\n\n\n

We help companies understand & win public sector projects, with tender monitoring and market intelligence.<\/p>\n\n\n\n

How we started, more than a year ago?<\/h2>\n\n\n\n

We looked at our personal, direct experience, of more than 20 years, in doing sales for the public sector; mostly tenders to EU institutions and the European Commission, but also to national buyers. The Business-to-government sector is great, and it worked very well for us: stable market, lots of money, and lots of information – if you know where to look and how to read.<\/p>\n\n\n\n

So, we asked ourselves: <\/h2>\n\n\n\n

What worked, How, and Why it worked for us? And we noticed that data analysis and market intelligence are key success factors, and yet completely under-exploited. Everything is done manually: tender monitoring, market research, forms, papers, CVs, technical proposals, and prices. <\/p>\n\n\n\n

We also made this astounding observation: public sector sales don’t use big data analytics. Information is managed manually in emails and Excel files.<\/p>\n\n\n\n

But in B2C\/B2B, retail, and consumer, data is king! Marketers rely heavily on billions of data points and on hundreds of tools: Google Analytics, Facebook Analytics, LinkedIn Sales Navigator, Plausible, Indicative, etc etc.<\/p>\n\n\n\n

So we started to automate B2G, providing services such as:<\/h2>\n\n\n\n

* Ausschreibungs\u00fcberwachung<\/a>, smart market watch, notifications.<\/p>\n\n\n\n

* Big data analytics, deep market intelligence, actionable insights: where is the money, who buys & sells, what, where, how.<\/p>\n\n\n\n

We’ve gone a long way since we started out in 2022.<\/h2>\n\n\n\n

We gathered a great team.<\/strong> We developed the technical platform. We launched dev.pqb.ro\/hermix\/<\/a>. We tested, validated, and evaluated the concept and tools.<\/p>\n\n\n\n

We had ~600 meetings. We enrolled 350 users.<\/p>\n\n\n\n

We signed quite a few contracts with serious, solid customers.<\/strong> We have reliable partners, such as Amazon, Tremend, Zetta, Westpole, Brayton, and Hubspot. We received in-kind contributions and support.<\/p>\n\n\n\n

We won the EU Datathon<\/a> <\/strong>award from the European Commission and a prize of 25k. We received the Deloitte Impact Star. We signed a 250k regional R&D grant and received the Eureka Eurostars label.<\/p>\n\n\n\n

We listen<\/strong> to our customers and partners, every week. We get their feedback and requirements. We aim to understand their real needs. We focus on ergonomics, usability, and key user scenarios: What are the daily pains of the sales managers and commercial directors, of bid managers and presales architects? And then we design crucial pain-killers for these needs.<\/p>\n\n\n\n

We improve<\/strong> our data algorithms continuously. We analyzed millions of historical government contracts, tenders, and payments, and hundreds of thousands of buyers and contractors. We import and clean new data daily.<\/p>\n\n\n\n

We release<\/strong> 2-3 new major features per month. We use the most modern & fancy technology out there, but we remain function-driven.<\/p>\n\n\n\n

We make sense of public sector sales.<\/em><\/strong><\/p>\n\n\n\n

Contact us for your test drive.<\/strong><\/p>\n\n\n\n

Information updated Aug 2023.<\/p>\n\n\n\n

\"Hermix
Hermix – public sector sales analytics team<\/figcaption><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Hermix is the first analytics platform for public sector sales.  We help companies understand & win public sector projects, with tender monitoring and market intelligence. How we started, more than a year ago? We looked at our personal, direct experience, of more than 20 years, in doing sales for the public sector; mostly tenders to […]<\/p>\n","protected":false},"author":2,"featured_media":6632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"content-type":"","inline_featured_image":false,"page_builder":"","footnotes":"[]"},"categories":[13],"tags":[],"ppma_author":[16],"class_list":["post-1568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t